{"id":66405,"date":"2025-07-09T15:39:55","date_gmt":"2025-07-09T13:39:55","guid":{"rendered":"https:\/\/www.eye-square.com\/en\/?p=66405"},"modified":"2025-07-14T14:33:50","modified_gmt":"2025-07-14T12:33:50","slug":"insights-serie-webinar-mit-michael-schiessl-felix-fischer","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/en\/insights-serie-webinar-mit-michael-schiessl-felix-fischer\/","title":{"rendered":"Insights Series Webinar with Michael Schiessl & Felix Fischer"},"content":{"rendered":"

[vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space height=”30″][vc_single_image image=”66412″ img_size=”full” alignment=”center” onclick=”custom_link” img_link_target=”_blank” css=”” qode_css_animation=”” link=”https:\/\/www.marktforschung.de\/marktforschung\/a\/erfuellen-sie-schon-jetzt-die-neuen-standards-des-europaeischen-barrierefreiheitsstaerkungsgesetzes\/”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”30″][vc_column_text css=””]<\/p>\n

Real Eye Tracking vs Predictive (AI) Eye Tracking<\/h1>\n

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31.07.2025 | 3:00 p.m.<\/h5>\n

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In this new webinar in our eye square Insights series<\/strong>,<\/a> our CEO Michael Schiessl<\/strong><\/a> and our expert Felix Fischer<\/strong><\/a> will present exciting insights into the world of eye tracking.<\/p>\n

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Eye tracking is an established tool for measuring visual attention. Eye tracking has been one of the core methods of market research for many years.<\/span><\/p>\n

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In this webinar, they will take a look at two approaches: real eye-tracking with special hardware versus newer, predictive (AI) eye-tracking technologies. They will compare both methods with each other, highlighting strengths, weaknesses and typical application scenarios. In doing so, they address the central question: Which method delivers reliable results?<\/span><\/p>\n

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You can look forward to exciting insights, interesting comparisons and a discussion about whether predictive (AI) eye tracking delivers what it promises – or whether classic eye tracking is still ahead.<\/span><\/p>\n<\/div>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”15″][vc_empty_space height=”15″]register here!<\/a>[vc_empty_space height=”30″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=”” css=”.vc_custom_1747743719895{background-color: #FFFFFF !important;}”][vc_column][vc_column_text css=””]<\/p>\n

Also, don’t miss the previous and upcoming webinars in our Insights Series!<\/p>\n

[\/vc_column_text][vc_empty_space height=”30″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” z_index=””][vc_column]learn more!<\/a>[vc_empty_space height=”30″][vc_empty_space height=”30″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”30″][vc_separator type=”normal” thickness=”2″ up=”12″ down=”12″][vc_empty_space height=”30″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column width=”1\/4″][\/vc_column][vc_column width=”1\/4″][vc_empty_space height=”20px”][vc_single_image image=”58148″ css=”” qode_css_animation=””][vc_empty_space height=”15px”][vc_column_text css=””]Michael Schiessl<\/strong>
\nCEO<\/strong> & Founder<\/strong><\/p>\n

eye square<\/strong>[\/vc_column_text][vc_empty_space height=”15px”]