{"id":66264,"date":"2025-06-17T13:49:00","date_gmt":"2025-06-17T11:49:00","guid":{"rendered":"https:\/\/www.eye-square.com\/en\/?p=66264"},"modified":"2025-06-26T09:57:39","modified_gmt":"2025-06-26T07:57:39","slug":"childrens-world-symposium-recap","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/en\/childrens-world-symposium-recap\/","title":{"rendered":"Children’s Worlds Symposium 2025 | Recap"},"content":{"rendered":"

[vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space height=”30″][vc_single_image image=”66267″ img_size=”full” alignment=”center” onclick=”custom_link” img_link_target=”_blank” css=”” qode_css_animation=”” link=”https:\/\/www.marktforschung.de\/marktforschung\/a\/erfuellen-sie-schon-jetzt-die-neuen-standards-des-europaeischen-barrierefreiheitsstaerkungsgesetzes\/”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”30″][vc_column_text css=””]<\/p>\n

Understanding how children and young people perceive media<\/h1>\n

[\/vc_column_text][vc_empty_space height=”15″][vc_column_text css=””]<\/p>\n

On May 22, 2025, our experts Isabella von Mengden and Stefan Sch\u00f6nherr had the special honor of participating in this year’s Kinderwelten Conference 2025 and presenting current analyses and research insights. The annual Kinderwelten conference is a virtual, media-oriented event where current research findings, studies, and analyses on the target group of children are presented.<\/p>\n

This specialist conference helped to analyze more precisely the steadily growing media usage curve of children and adolescents over the years. It helped, among other things, to understand how much time children spend on media consumption, which devices they own, and how traditional media compare to other platforms.<\/p>\n

[\/vc_column_text][vc_empty_space height=”30″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”15″]learn more!<\/a>[vc_empty_space height=”30″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_column_text css=””]<\/p>\n

Comparison of the advertising impact of screens<\/strong><\/h2>\n

[\/vc_column_text][vc_empty_space height=”15″][vc_column_text css=””]<\/p>\n

Under the title “Comparing the Advertising Effectiveness of Screens,” Isabella and Stefan presented our latest cutting-edge study. The experts demonstrated through the new study how advertising effectiveness is exerted on children across different platforms. During this period, they examined how 7\u201310-year-old viewers perceive content on the platforms YouTube, TOGGO TV, and the TOGGO App. Watch the entire presentation by our experts during the AddAlliance conference here!<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”15″][vc_empty_space height=”15″][vc_video link=”https:\/\/youtu.be\/99ZHQkwJg3U” css=””][vc_empty_space height=”15″][vc_empty_space height=”15″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=”” css=”.vc_custom_1750322501776{background-color: #DFE1F2 !important;}”][vc_column width=”1\/2″][vc_single_image image=”66330″ img_size=”medium” css=”” qode_css_animation=””][\/vc_column][vc_column width=”1\/2″][vc_empty_space height=”30″][vc_empty_space height=”30″][vc_column_text css=””]<\/p>\n

Learn more about AdAlliance<\/h2>\n

[\/vc_column_text][vc_empty_space height=”15″][vc_column_text css=””]<\/p>\n

Would you like to find out more about the Ad Alliance and its projects? Read more here!<\/p>\n

[\/vc_column_text][vc_empty_space height=”15″]About the AdAlliance<\/a>[vc_empty_space height=”30″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”30″][vc_empty_space height=”30″][vc_separator type=”normal” thickness=”2″ up=”12″ down=”12″][vc_empty_space height=”15″][vc_column_text css=””]<\/p>\n

Learn more about our experts<\/h2>\n

[\/vc_column_text][vc_empty_space height=”15″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column width=”1\/4″][\/vc_column][vc_column width=”1\/4″][vc_empty_space height=”40″][vc_single_image image=”20023″ css=”” qode_css_animation=””][vc_empty_space height=”15px”][vc_column_text css=””]Isabella von Mengden<\/strong>
\nSenior Research Consultant<\/strong>und Partner\u00a0<\/strong><\/p>\n

eye square<\/strong>[\/vc_column_text][vc_empty_space height=”15px”]