{"id":66216,"date":"2025-06-06T17:02:55","date_gmt":"2025-06-06T15:02:55","guid":{"rendered":"https:\/\/www.eye-square.com\/en\/?p=66216"},"modified":"2025-06-13T11:20:00","modified_gmt":"2025-06-13T09:20:00","slug":"ux360-whitepaper","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/en\/ux360-whitepaper\/","title":{"rendered":"eye square &#038; freenet&#8217;s UX360 Whitepaper"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_empty_space height=&#8221;30&#8243;][vc_single_image image=&#8221;66223&#8243; img_size=&#8221;full&#8221; css=&#8221;&#8221; qode_css_animation=&#8221;&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column][vc_empty_space height=&#8221;30&#8243;][vc_empty_space height=&#8221;30&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<h1 style=\"text-align: left;\">Create, Show, Test: Optimization of freenet&#8217;s digital assets<\/h1>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;15px&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: left;\">This white paper presents the key findings of a study on user experience conducted by the European Commission. Together with <strong><a href=\"https:\/\/www.freenet.de\/\">freenet AG<\/a><\/strong>, we examined how different levels of information affect user behavior and the decision for a particular product.<\/p>\n<p style=\"text-align: left;\">By using our latest eye square technology, <a href=\"https:\/\/www.eye-square.com\/en\/sandbox\/\"><strong>eye square&#8217;s Sandbox,<\/strong><\/a> our experts created three homepage designs that examined user behavior and helped improve digital communication and increase customer satisfaction.<br \/>\nThe aim of the study was to examine user behavior and performance across three different versions of the klarmobil.de homepage. In particular, it should be investigated whether increasing the amount of information on the tariff overview improves the user experience and decision-making.<\/p>\n<p style=\"text-align: left;\">Additionally, the following hypotheses should be investigated:<\/p>\n<ul>\n<li style=\"text-align: left;\"><strong>Easier comparison:<\/strong> &#8220;If we increase the amount of information on the homepage, we improve the UX because the rates can be compared more easily.&#8221;<\/li>\n<li style=\"text-align: left;\"><strong>Faster decision-making:<\/strong> &#8220;If we increase the amount of information on the homepage, the time needed to choose a plan decreases because all the necessary information is easy to find.&#8221;<\/li>\n<li style=\"text-align: left;\"><strong>Faster task completion:<\/strong> &#8220;When we increase the amount of information on the homepage, the average time for task completion decreases because it becomes easier for users to make quick and confident decisions.&#8221;<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\">The study found that <a href=\"https:\/\/www.eye-square.com\/en\/sandbox\/\"><strong>eye square&#8217;s Sandbox<\/strong><\/a> is a powerful tool for testing design concepts and that high-fidelity prototypes could be repurposed for future tests, including qualitative research. Furthermore, it turned out that combining explicit survey data with implicit behavioral insights can lead to more meaningful and actionable results.<\/p>\n<p style=\"text-align: left;\">Do you want to learn more about the study and read the exact results? Here you can find the white paper and an informative article about the study.<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;30px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221; background_color=&#8221;#00000000&#8243;][vc_column css_animation=&#8221;none&#8221;][vc_empty_space height=&#8221;30px&#8221;]<a  itemprop=\"url\" href=\"https:\/\/merlien.com\/digital-experience-sandbox-optimizing-freenets-ux\/\" target=\"_blank\" data-hover-background-color=\"#131631\" data-hover-border-color=\"#131631\" data-hover-color=\"#FFFFFF\" class=\"qbutton  default\" style=\"color: #FFFFFF; border-color: #007FFF; margin: 5px 5px 5px 5px; border-radius: 25px;-moz-border-radius: 25px;-webkit-border-radius: 25px; background-color:#007FFF;\">read article!<\/a>[vc_empty_space height=&#8221;15px&#8221;]<a  itemprop=\"url\" href=\"https:\/\/download.eye-square.com\/web\/m\/2025_Create-Show-Test_UX360_Whitepaper_eye-square_freenet.pdf\" target=\"_blank\" data-hover-background-color=\"#131631\" data-hover-border-color=\"#131631\" data-hover-color=\"#FFFFFF\" class=\"qbutton  default\" style=\"color: #FFFFFF; border-color: #007FFF; margin: 5px 5px 5px 5px; border-radius: 25px;-moz-border-radius: 25px;-webkit-border-radius: 25px; background-color:#007FFF;\">Download Whitepaper!<\/a>[vc_empty_space height=&#8221;30px&#8221;][vc_empty_space height=&#8221;30px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221; background_color=&#8221;#00000000&#8243; css=&#8221;.vc_custom_1740745469759{padding-top: 35px !important;padding-right: 35px !important;padding-bottom: 35px !important;padding-left: 35px !important;background-color: #DFE1F2 !important;}&#8221;][vc_column][vc_empty_space height=&#8221;30px&#8221;][vc_single_image image=&#8221;65742&#8243; img_size=&#8221;medium&#8221; onclick=&#8221;custom_link&#8221; css=&#8221;&#8221; qode_css_animation=&#8221;&#8221; link=&#8221;https:\/\/www.eye-square.com\/en\/sandbox\/&#8221;][vc_empty_space height=&#8221;30px&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h1 style=\"text-align: left;\"><strong>More information about the Sandbox, can be found here!<\/strong><\/h1>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;30px&#8221;]<a  itemprop=\"url\" href=\"https:\/\/www.eye-square.com\/en\/sandbox\/\" target=\"_blank\" data-hover-background-color=\"#131631\" data-hover-border-color=\"#131631\" data-hover-color=\"#FFFFFF\" class=\"qbutton  default\" style=\"color: #FFFFFF; border-color: #007FFF; margin: 5px 5px 5px 5px; border-radius: 25px;-moz-border-radius: 25px;-webkit-border-radius: 25px; background-color:#007FFF;\">Learn More!<\/a>[vc_empty_space height=&#8221;30px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221; background_color=&#8221;#00000000&#8243; css=&#8221;.vc_custom_1748961291684{padding-top: 35px !important;padding-right: 35px !important;padding-bottom: 35px !important;padding-left: 35px !important;background-color: #FFFFFF !important;}&#8221;][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2 style=\"text-align: left;\"><strong>Contact our Experts!<\/strong><\/h2>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221; background_color=&#8221;#00000000&#8243; css=&#8221;.vc_custom_1748961291684{padding-top: 35px !important;padding-right: 35px !important;padding-bottom: 35px !important;padding-left: 35px !important;background-color: #FFFFFF !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;58306&#8243; css=&#8221;&#8221; qode_css_animation=&#8221;&#8221;][vc_empty_space height=&#8221;15&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: left;\"><strong>Carina Lehne de Lopez<\/strong><br \/>\n<strong>Chief Experience Officer &amp; Partner <\/strong><strong>und Partner\u00a0<\/strong><br \/>\n<strong>eye square<\/strong><\/p>\n<p>[\/vc_column_text]<span class='q_social_icon_holder circle_social' data-color=#000000 data-hover-background-color=#FFFFFF data-hover-color=#007FFF><a itemprop='url' href='https:\/\/www.linkedin.com\/in\/carina-lehne-de-l%C3%B3pez-55ba4a48\/?originalSubdomain=de' target='_self'><span class='fa-stack fa-lg' style='background-color: #FFFFFF;'><i class=\"qode_icon_font_awesome fa fa-linkedin \" style=\"color: #000000;\" ><\/i><\/span><\/a><\/span>[\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;65779&#8243; css=&#8221;&#8221; qode_css_animation=&#8221;&#8221;][vc_empty_space height=&#8221;15&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: left;\"><strong>Inga Scharfenberg<\/strong><br \/>\n<strong>Leiterin Marktforschung &amp; Kundenbetreuung<\/strong><br \/>\n<strong>freenet AG<\/strong><\/p>\n<p>[\/vc_column_text]<span class='q_social_icon_holder circle_social' data-color=#000000 data-hover-background-color=#FFFFFF data-hover-color=#007FFF><a itemprop='url' href='https:\/\/www.linkedin.com\/in\/inga-scharfenberg-6a170a1b7\/?originalSubdomain=de' target='_self'><span class='fa-stack fa-lg' style='background-color: #FFFFFF;'><i class=\"qode_icon_font_awesome fa fa-linkedin \" style=\"color: #000000;\" ><\/i><\/span><\/a><\/span>[\/vc_column][\/vc_row][vc_column width=&#8221;1\/4&#8243;][\/vc_column]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_empty_space height=&#8221;30&#8243;][vc_single_image image=&#8221;66223&#8243; img_size=&#8221;full&#8221; css=&#8221;&#8221; qode_css_animation=&#8221;&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column][vc_empty_space height=&#8221;30&#8243;][vc_empty_space height=&#8221;30&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column][vc_column_text css=&#8221;&#8221;] Create, Show, Test: Optimization of freenet&#8217;s digital assets [\/vc_column_text][vc_empty_space height=&#8221;15px&#8221;][vc_column_text css=&#8221;&#8221;] This white&#8230;<\/p>\n","protected":false},"author":130,"featured_media":66224,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7204,1],"tags":[],"class_list":["post-66216","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-7204","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Digital Experience Sandbox Whitepaper | freenet<\/title>\n<meta name=\"description\" content=\"In collaboration with freenet, we have analyzed customer behavior using our latest technology the Digital Experience Sandbox!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eye-square.com\/en\/ux360-whitepaper\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"eye square &amp; 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