{"id":66206,"date":"2025-06-05T14:05:25","date_gmt":"2025-06-05T12:05:25","guid":{"rendered":"https:\/\/www.eye-square.com\/en\/?p=66206"},"modified":"2025-06-05T14:05:25","modified_gmt":"2025-06-05T12:05:25","slug":"bvm-interview-with-roman-burkart","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/en\/bvm-interview-with-roman-burkart\/","title":{"rendered":"Interview with Roman Burkart | BVM Shortlist 2025"},"content":{"rendered":"

[vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”30″][vc_single_image image=”66214″ img_size=”full” onclick=”custom_link” css=”” qode_css_animation=”” link=”https:\/\/www.eye-square.com\/en\/sandbox\/”][vc_empty_space height=”30″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_column_text css=””]<\/p>\n

Learn more about the BVM Innovation Award from our expert Roman Burkart!<\/h1>\n

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Get to know our eye square expert Roman Burkart<\/a><\/strong> in this interview and learn more about this year’s BVM Innovation Award 2025<\/strong> and the latest eye square technologies!<\/p>\n

In this interview, our expert will primarily address why it is so crucial to measure customer emotions<\/strong> and also explain what insights brands can expect from using the holistic system<\/strong> in research.<\/p>\n

Learn more about the BVM Innovation Award 2025<\/strong>, for which we were nominated this year. The Innovation Award of the Federal Association<\/a><\/strong> of German Market Researchers honors groundbreaking studies or methods that stand out due to methodological innovations, offer significant advantages in terms of effectiveness and efficiency compared to existing approaches, and are versatile in application.<\/p>\n

This year, we were selected for the shortlist of the Innovation Award together with concept m ai and the collaboration from rheingold. institut<\/a><\/strong> and Repon GmbH.<\/a><\/strong><\/p>\n

[\/vc_column_text][vc_empty_space height=”30px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” z_index=”” background_color=”#00000000″][vc_column css_animation=”none” width=”1\/2″][vc_empty_space height=”30px”]Read Roman's Interview!<\/a>[vc_empty_space height=”30px”][vc_empty_space height=”30px”][\/vc_column][vc_column width=”1\/2″][vc_empty_space height=”30px”]More about BVM Shortlist!<\/a>[vc_empty_space height=”30px”][vc_empty_space height=”30px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”30px”][vc_column_text css=””]<\/p>\n

Meet Roman at this year’s BVM Shortlist Event!<\/h3>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=”” css=”.vc_custom_1729684102984{padding-bottom: px !important;background-color: #FFFFFF !important;}”][vc_column width=”1\/4″][vc_empty_space height=”30px”][vc_single_image image=”36830″ css=”” qode_css_animation=””]

Roman Burkart<\/strong> <\/a>will provide insights for the future of market research and analyze the wide spectrum of human behavior.<\/p>\n<\/div>\n<\/div>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_column_text css=””]<\/p>\n

\n

Additionally, our expert will delve deeply into the Integrated Human Experience Measurement, a methodological approach for the comprehensive analysis of human behavior that combines our latest innovations, the Sandbox<\/strong><\/a>, SEAL Eye Tracking<\/strong><\/a>, and proven emotion measurement. We present here an integrated research system that simultaneously captures perception, emotion, and cognition, thereby enabling deeper insights into human behavior.<\/p>\n<\/div>\n

The central element in the research is the Sandbox, which displays stimuli in real usage scenarios while synchronizing eye tracking<\/strong><\/a>, emotion analysis<\/a><\/strong>, and behavioral metrics. We offer a comprehensive solution for practical, valid, and scalable results.<\/p>\n

[\/vc_column_text][vc_empty_space height=”30px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” z_index=”” background_color=”#00000000″][vc_column css_animation=”none”][vc_empty_space height=”30px”]read more!<\/a>[vc_empty_space height=”30px”][vc_empty_space height=”30px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” z_index=”” background_color=”#00000000″ css=”.vc_custom_1740745469759{padding-top: 35px !important;padding-right: 35px !important;padding-bottom: 35px !important;padding-left: 35px !important;background-color: #DFE1F2 !important;}”][vc_column][vc_empty_space height=”30px”][vc_single_image image=”65742″ img_size=”medium” onclick=”custom_link” css=”” qode_css_animation=”” link=”https:\/\/www.eye-square.com\/en\/sandbox\/”][vc_empty_space height=”30px”][vc_column_text css=””]<\/p>\n

Here you can find more information about the Digital Experience Sandbox, our CX Ecosystem!<\/strong><\/h1>\n

[\/vc_column_text][vc_empty_space height=”30px”]learn more!<\/a>[vc_empty_space height=”30px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_column_text]<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”30″][vc_single_image image=”66214″ img_size=”full” onclick=”custom_link” css=”” qode_css_animation=”” link=”https:\/\/www.eye-square.com\/en\/sandbox\/”][vc_empty_space height=”30″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_column_text css=””] Learn more about the BVM Innovation Award from our expert Roman Burkart! [\/vc_column_text][vc_empty_space height=”15px”][vc_column_text css=””] Get to know our…<\/p>\n","protected":false},"author":130,"featured_media":66208,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7204,204,1],"tags":[],"class_list":["post-66206","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-7204","category-article","category-news"],"yoast_head":"\nInterview with Roman Burtkart | BVM SHortlist 2025<\/title>\n<meta name=\"description\" content=\"In this interview, you will learn more about this year's BVM shortlist from our eye square expert Roman Burtkart!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eye-square.com\/en\/bvm-interview-with-roman-burkart\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta 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