{"id":66034,"date":"2025-05-07T11:40:14","date_gmt":"2025-05-07T09:40:14","guid":{"rendered":"https:\/\/www.eye-square.com\/en\/?p=66034"},"modified":"2025-05-13T15:24:35","modified_gmt":"2025-05-13T13:24:35","slug":"webinar-matthias-rothensee-social-media-recap","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/en\/webinar-matthias-rothensee-social-media-recap\/","title":{"rendered":"Webinar with Matthias Rothensee | Recap"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_empty_space height=&#8221;30&#8243;][vc_single_image image=&#8221;65791&#8243; img_size=&#8221;full&#8221; css=&#8221;&#8221; qode_css_animation=&#8221;&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column][vc_empty_space height=&#8221;30&#8243;][vc_empty_space height=&#8221;30&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<h1 style=\"text-transform: none;\">Matthias Rothensee presented three social media studies!<\/h1>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;15px&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<div class=\"css-186bnk2 css-lb9cx4-stack css-1imox1-stackGridRows css-1bjhv8d css-1vznryd css-1soja3n\">\n<p>On <strong>April 23, 2025,<\/strong> our <strong><a href=\"https:\/\/www.eye-square.com\/en\/\">eye square<\/a><\/strong> expert <strong><a href=\"https:\/\/www.eye-square.com\/en\/dr-matthias-rothensee\/\">Matthias Rothensee<\/a><\/strong> presented three of our social media studies and their results at the<strong><a href=\"https:\/\/eye-square.zoom.us\/webinar\/register\/WN_Q1l0OatGTma5nECuT19Bxg?_sc=NDMzMDE4NiM1Mjg%3D&amp;utm_campaign=Matthias_webinar_invitation_April25&amp;utm_medium=email&amp;utm_source=brevo#\/registration\"> \u201cSocial Media Drives Sales\u201d webinar.<\/a><\/strong> The studies were three newly published eye square studies from 2024 that analyzed the significant effect of social media ads on customer buying behavior and the reasons for this success. The following studies were presented during the webinar.<\/p>\n<p>1. In this study, the Snapchat platform was examined in particular. The study indicated that ads from content creators generate revenue on various platforms.<\/p>\n<\/div>\n<div class=\"css-186bnk2 css-lb9cx4-stack css-1imox1-stackGridRows css-1bjhv8d css-1vznryd css-1soja3n\">\n<p>2. The second study showed the long-term consequences of advertising measures in social media on sales figures.<\/p>\n<p>3. In the third study, causality was investigated using eye-tracking technology on mobile devices. The results of this study showed that the probability of subsequent purchases increases significantly when advertisements on platforms such as TikTok and other similar social media receive more attention from users.<\/p>\n<\/div>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;30px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221; background_color=&#8221;#00000000&#8243;][vc_column css_animation=&#8221;none&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: left;\">Did you miss the webinar and want to find out more about the individual studies? Watch the webinar from our expert in full length here!<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;30px&#8221;]<a  itemprop=\"url\" href=\"https:\/\/www.youtube.com\/watch?v=YsUT49I4Ttg\" target=\"_blank\" data-hover-background-color=\"#131631\" data-hover-border-color=\"#131631\" data-hover-color=\"#FFFFFF\" class=\"qbutton  default\" style=\"color: #FFFFFF; border-color: #007FFF; margin: 5px 5px 5px 5px; border-radius: 25px;-moz-border-radius: 25px;-webkit-border-radius: 25px; background-color:#007FFF;\">Webinar Recording!<\/a>[vc_empty_space height=&#8221;30px&#8221;][vc_empty_space height=&#8221;30px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_empty_space height=&#8221;30px&#8221;][vc_empty_space height=&#8221;30px&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2 style=\"text-transform: none;\"><span class=\"headline headline_main\">About Dr. Matthias Rothensee<br \/>\n<\/span><\/h2>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221; css=&#8221;.vc_custom_1729684102984{padding-bottom: px !important;background-color: #FFFFFF !important;}&#8221;][vc_column width=&#8221;1\/4&#8243;][vc_empty_space height=&#8221;30px&#8221;][vc_single_image image=&#8221;61668&#8243; css=&#8221;&#8221; qode_css_animation=&#8221;&#8221;]<span class='q_social_icon_holder circle_social' data-color=#131631 data-hover-background-color=#FFFFFF data-hover-color=#007FFF><a itemprop='url' href='https:\/\/www.linkedin.com\/in\/matthias-rothensee\/?originalSubdomain=de' target='_self'><span class='fa-stack fa-2x' style='background-color: #FFFFFF;'><i class=\"qode_icon_font_awesome fa fa-linkedin \" style=\"color: #131631;\" ><\/i><\/span><\/a><\/span>[vc_empty_space height=&#8221;5px&#8221;][vc_column_text css=&#8221;&#8221;]<strong>Dr. Matthias Rothensee<\/strong><br \/>\n<strong>Chief Scientific Officer&amp; Partner<\/strong><\/p>\n<div class=\"vc_empty_space\"><\/div>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;30px&#8221;][\/vc_column][vc_column width=&#8221;3\/4&#8243;][vc_empty_space height=&#8221;30px&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<p style=\"text-align: left;\"><a href=\"https:\/\/www.eye-square.com\/en\/dr-matthias-rothensee\/\"><strong>Dr. Matthias Rothensee<\/strong> <\/a>is responsible for method and innovation development at eye square. His research focuses on the implicit effect of advertising, emotions and visual perception. He is an expert in media research and multivariate statistics and develops eye square&#8217;s media benchmarks.<\/p>\n<\/div>\n<\/div>\n<div class=\"vc_empty_space\"><\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_empty_space height=&#8221;30&#8243;][vc_single_image image=&#8221;65791&#8243; img_size=&#8221;full&#8221; css=&#8221;&#8221; qode_css_animation=&#8221;&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column][vc_empty_space height=&#8221;30&#8243;][vc_empty_space height=&#8221;30&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column][vc_column_text css=&#8221;&#8221;] Matthias Rothensee presented three social media studies! [\/vc_column_text][vc_empty_space height=&#8221;15px&#8221;][vc_column_text css=&#8221;&#8221;] On April 23,&#8230;<\/p>\n","protected":false},"author":130,"featured_media":65793,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7204,204,1],"tags":[],"class_list":["post-66034","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-7204","category-article","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Social Media Drives Sales-Webinar | Matthias Rothensee<\/title>\n<meta name=\"description\" content=\"Be there when Matthias Rothensee presents three eye square studies at the \u201cSocial Media Drives Sales\u201d webinar!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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