{"id":66030,"date":"2025-05-07T14:53:27","date_gmt":"2025-05-07T12:53:27","guid":{"rendered":"https:\/\/www.eye-square.com\/en\/?p=66030"},"modified":"2025-05-14T13:40:21","modified_gmt":"2025-05-14T11:40:21","slug":"brand-personality-for-artificial-intelligence","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/en\/brand-personality-for-artificial-intelligence\/","title":{"rendered":"Brand Personality for Artificial Intelligence"},"content":{"rendered":"

[vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space height=”30″][vc_single_image image=”66053″ img_size=”full” css=”” qode_css_animation=””][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”30″][vc_empty_space height=”30″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_column_text css=””]<\/p>\n

New MetaDesign & eye square AI study<\/h1>\n

[\/vc_column_text][vc_empty_space height=”15px”][vc_column_text css=””]Artificial intelligence is present in many areas of daily life and holds considerable potential, especially in customer service. The agency MetaDesign<\/a><\/strong> has recognized precisely this potential and noticed that AI often sounds arbitrary.<\/p>\n

With the help of the new MetaDesign<\/a><\/strong>\u00a0approach \u201cBranded AI Personality\u201d<\/strong>, the agency wants to give AI applications a brand-specific identity in the future, which should be tailored to the respective companies through tonality, values and style. Through a joint cooperation with MetaDesign, we found out in our study with 1153 respondents that the agency’s approach is proving to be true and that brands that equip their AI with a clear personality will benefit in the long term. In the new absatzwirtschaft article, author Andreas Marx gives a deeper insight into the new MetaDesign approach and explains that the new offering is designed to empower companies to take back control of the touchpoint between customers and AI so that companies can actively shape brand loyalty.<\/p>\n

Are you interested in the new approach and want to find out more? Read the article in absatzwirtschaft<\/strong> <\/a>here.[\/vc_column_text][vc_empty_space height=”30px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” z_index=”” background_color=”#00000000″][vc_column css_animation=”none”][vc_empty_space height=”30px”]read article!<\/a>[vc_empty_space height=”30px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space height=”20″][vc_single_image image=”66045″ img_size=”full” css=”” qode_css_animation=””][vc_empty_space height=”30px”][vc_column_text css=””]At our last Memex Berlin 2024<\/strong>, our eye square experts Dr. Julia Nitschke<\/strong><\/a> and Roman Burkart<\/strong><\/a> talked in detail about the new MetaDesign approaches and provided exciting insights. Watch the entire recording of the presentation here.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” z_index=”” background_color=”#00000000″][vc_column css_animation=”none”][vc_empty_space height=”30px”]Talk Recording<\/a>[vc_empty_space height=”30px”][vc_empty_space height=”30px”][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space height=”30″][vc_single_image image=”66053″ img_size=”full” css=”” qode_css_animation=””][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”30″][vc_empty_space height=”30″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_column_text css=””] New MetaDesign & eye square AI study [\/vc_column_text][vc_empty_space height=”15px”][vc_column_text css=””]Artificial intelligence is present…<\/p>\n","protected":false},"author":130,"featured_media":66054,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7204,204,1],"tags":[],"class_list":["post-66030","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-7204","category-article","category-news"],"yoast_head":"\nNew MetaDesign & eye square AI study<\/title>\n<meta name=\"description\" content=\"Learn more about the new MetaDesign & eye square AI study and find out why brand personality is so important for AI.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eye-square.com\/en\/brand-personality-for-artificial-intelligence\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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