{"id":65790,"date":"2025-04-15T11:54:41","date_gmt":"2025-04-15T09:54:41","guid":{"rendered":"https:\/\/www.eye-square.com\/en\/?p=65790"},"modified":"2025-04-15T11:54:41","modified_gmt":"2025-04-15T09:54:41","slug":"webinar-matthias-rothensee-social-media","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/en\/webinar-matthias-rothensee-social-media\/","title":{"rendered":"Webinar with Matthias Rothensee"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_empty_space height=&#8221;30&#8243;][vc_single_image image=&#8221;65791&#8243; img_size=&#8221;full&#8221; css=&#8221;&#8221; qode_css_animation=&#8221;&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column][vc_empty_space height=&#8221;30&#8243;][vc_empty_space height=&#8221;30&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<h1 style=\"text-transform: none;\">Matthias Rothensee presents three social media studies!<\/h1>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;15px&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: left;\"><strong>April 23, 2025 | 3 p.m.<\/strong><\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;15&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<div class=\"css-186bnk2 css-lb9cx4-stack css-1imox1-stackGridRows css-1bjhv8d css-1vznryd css-1soja3n\">\n<p>On<strong> April 23, 2025<\/strong>, our <strong><a href=\"https:\/\/www.eye-square.com\/en\/\">eye square<\/a><\/strong> expert<a href=\"https:\/\/www.eye-square.com\/en\/dr-matthias-rothensee\/\"><strong> Matthias Rothensee<\/strong><\/a> will present three different social media studies and their results at the<a href=\"https:\/\/eye-square.zoom.us\/webinar\/register\/WN_Q1l0OatGTma5nECuT19Bxg?_sc=NDMzMDE4NiM1Mjg%3D&amp;utm_campaign=Matthias_webinar_invitation_April25&amp;utm_medium=email&amp;utm_source=brevo#\/registration\"><strong> \u201cSocial Media Drives Sales\u201d webinar<\/strong><\/a>. The studies are three newly published eye square studies from 2024, which have analyzed the significant effect of social media ads on the buying behavior of customers and show the reasons for this success. The following studies will be presented during the webinar:<\/p>\n<p>1. This study has shown that ads from content creators on various platforms generate revenue. The Snapchat platform was examined in particular.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<div class=\"css-186bnk2 css-lb9cx4-stack css-1imox1-stackGridRows css-1bjhv8d css-1vznryd css-1soja3n\">\n<p>2. The second study shows the long-term consequences of advertising measures in social media on sales figures.<\/p>\n<p>3. In the third study, causality was investigated using eye-tracking technology on mobile devices. The results of this study showed that the probability of subsequent purchases increases significantly when advertisements on platforms such as TikTok and other similar social media receive more attention from users.<\/p>\n<\/div>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;30px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221; background_color=&#8221;#00000000&#8243;][vc_column css_animation=&#8221;none&#8221;][vc_empty_space height=&#8221;30px&#8221;]<a  itemprop=\"url\" href=\"https:\/\/eye-square.zoom.us\/webinar\/register\/WN_Q1l0OatGTma5nECuT19Bxg?_sc=NDMzMDE4NiM1Mjg%3D&#038;utm_campaign=Matthias_webinar_invitation_April25&#038;utm_medium=email&#038;utm_source=brevo#\/registration\" target=\"_blank\" data-hover-background-color=\"#131631\" data-hover-border-color=\"#131631\" data-hover-color=\"#FFFFFF\" class=\"qbutton  default\" style=\"color: #FFFFFF; border-color: #007FFF; margin: 5px 5px 5px 5px; border-radius: 25px;-moz-border-radius: 25px;-webkit-border-radius: 25px; background-color:#007FFF;\">register here!<\/a>[vc_empty_space height=&#8221;30px&#8221;][vc_empty_space height=&#8221;30px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_empty_space height=&#8221;30px&#8221;][vc_empty_space height=&#8221;30px&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2 style=\"text-transform: none;\"><span class=\"headline headline_main\">About Dr. Matthias Rothensee<br \/>\n<\/span><\/h2>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221; css=&#8221;.vc_custom_1729684102984{padding-bottom: px !important;background-color: #FFFFFF !important;}&#8221;][vc_column width=&#8221;1\/4&#8243;][vc_empty_space height=&#8221;30px&#8221;][vc_single_image image=&#8221;61668&#8243; css=&#8221;&#8221; qode_css_animation=&#8221;&#8221;]<span class='q_social_icon_holder circle_social' data-color=#131631 data-hover-background-color=#FFFFFF data-hover-color=#007FFF><a itemprop='url' href='https:\/\/www.linkedin.com\/in\/matthias-rothensee\/?originalSubdomain=de' target='_self'><span class='fa-stack fa-2x' style='background-color: #FFFFFF;'><i class=\"qode_icon_font_awesome fa fa-linkedin \" style=\"color: #131631;\" ><\/i><\/span><\/a><\/span>[vc_empty_space height=&#8221;5px&#8221;][vc_column_text css=&#8221;&#8221;]<strong>Dr. Matthias Rothensee<\/strong><br \/>\n<strong>Chief Scientific Officer&amp; Partner<\/strong><\/p>\n<div class=\"vc_empty_space\"><\/div>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;30px&#8221;][\/vc_column][vc_column width=&#8221;3\/4&#8243;][vc_empty_space height=&#8221;30px&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<p style=\"text-align: left;\"><a href=\"https:\/\/www.eye-square.com\/en\/dr-matthias-rothensee\/\"><strong>Dr. Matthias Rothensee<\/strong> <\/a>is responsible for method and innovation development at eye square. His research focuses on the implicit effect of advertising, emotions and visual perception. He is an expert in media research and multivariate statistics and develops eye square&#8217;s media benchmarks.<\/p>\n<\/div>\n<\/div>\n<div class=\"vc_empty_space\"><\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_empty_space height=&#8221;30&#8243;][vc_single_image image=&#8221;65791&#8243; img_size=&#8221;full&#8221; css=&#8221;&#8221; qode_css_animation=&#8221;&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column][vc_empty_space height=&#8221;30&#8243;][vc_empty_space height=&#8221;30&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column][vc_column_text css=&#8221;&#8221;] Matthias Rothensee presents three social media studies! [\/vc_column_text][vc_empty_space height=&#8221;15px&#8221;][vc_column_text css=&#8221;&#8221;] April 23, 2025&#8230;<\/p>\n","protected":false},"author":130,"featured_media":65793,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7204,204,1],"tags":[],"class_list":["post-65790","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-7204","category-article","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u201eSocial Media Drives Sales\u201c-Webinar | Matthias Rothensee<\/title>\n<meta name=\"description\" content=\"Be there when Matthias Rothensee presents three eye square studies at the \u201cSocial Media Drives Sales\u201d webinar!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eye-square.com\/en\/webinar-matthias-rothensee-social-media\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Webinar with Matthias Rothensee\" \/>\n<meta property=\"og:description\" content=\"Be there when Matthias Rothensee presents three eye square studies at the \u201cSocial Media Drives Sales\u201d webinar!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.eye-square.com\/en\/webinar-matthias-rothensee-social-media\/\" \/>\n<meta property=\"og:site_name\" content=\"eye square\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-15T09:54:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2025\/04\/Copy-of-Featured-Image-600-\u00d7-600-px-29.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"peric\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"peric\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/webinar-matthias-rothensee-social-media\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/webinar-matthias-rothensee-social-media\\\/\"},\"author\":{\"name\":\"peric\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/#\\\/schema\\\/person\\\/d3115e423e6e79f6e64e720a99c00926\"},\"headline\":\"Webinar with Matthias Rothensee\",\"datePublished\":\"2025-04-15T09:54:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/webinar-matthias-rothensee-social-media\\\/\"},\"wordCount\":702,\"publisher\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/webinar-matthias-rothensee-social-media\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2025\\\/04\\\/Copy-of-Featured-Image-600-\u00d7-600-px-29.png\",\"articleSection\":[\"2025\",\"Article\",\"News\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/webinar-matthias-rothensee-social-media\\\/\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/webinar-matthias-rothensee-social-media\\\/\",\"name\":\"\u201eSocial Media Drives Sales\u201c-Webinar | Matthias Rothensee\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/webinar-matthias-rothensee-social-media\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/webinar-matthias-rothensee-social-media\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2025\\\/04\\\/Copy-of-Featured-Image-600-\u00d7-600-px-29.png\",\"datePublished\":\"2025-04-15T09:54:41+00:00\",\"description\":\"Be there when Matthias Rothensee presents three eye square studies at the \u201cSocial Media Drives Sales\u201d webinar!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/webinar-matthias-rothensee-social-media\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.eye-square.com\\\/en\\\/webinar-matthias-rothensee-social-media\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/webinar-matthias-rothensee-social-media\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2025\\\/04\\\/Copy-of-Featured-Image-600-\u00d7-600-px-29.png\",\"contentUrl\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2025\\\/04\\\/Copy-of-Featured-Image-600-\u00d7-600-px-29.png\",\"width\":600,\"height\":600},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/webinar-matthias-rothensee-social-media\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Webinar with Matthias Rothensee\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/\",\"name\":\"eye square\",\"description\":\"Experience Research - Full Market Research Service in the Digital World\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/#organization\",\"name\":\"eye square GmbH\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/revslider\\\/e2_homepage_01102018\\\/e2-logo-RGB-rec-rand5-128px.jpg\",\"contentUrl\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/revslider\\\/e2_homepage_01102018\\\/e2-logo-RGB-rec-rand5-128px.jpg\",\"width\":128,\"height\":61,\"caption\":\"eye square GmbH\"},\"image\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/#\\\/schema\\\/person\\\/d3115e423e6e79f6e64e720a99c00926\",\"name\":\"peric\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4304e3fdf6526aaebd855289ed54e33d3497b5e8f535355af572ccd276c8e605?s=96&d=blank&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4304e3fdf6526aaebd855289ed54e33d3497b5e8f535355af572ccd276c8e605?s=96&d=blank&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4304e3fdf6526aaebd855289ed54e33d3497b5e8f535355af572ccd276c8e605?s=96&d=blank&r=g\",\"caption\":\"peric\"},\"url\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/author\\\/peric\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"\u201eSocial Media Drives Sales\u201c-Webinar | Matthias Rothensee","description":"Be there when Matthias Rothensee presents three eye square studies at the \u201cSocial Media Drives Sales\u201d webinar!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.eye-square.com\/en\/webinar-matthias-rothensee-social-media\/","og_locale":"en_GB","og_type":"article","og_title":"Webinar with Matthias Rothensee","og_description":"Be there when Matthias Rothensee presents three eye square studies at the \u201cSocial Media Drives Sales\u201d webinar!","og_url":"https:\/\/www.eye-square.com\/en\/webinar-matthias-rothensee-social-media\/","og_site_name":"eye square","article_published_time":"2025-04-15T09:54:41+00:00","og_image":[{"width":600,"height":600,"url":"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2025\/04\/Copy-of-Featured-Image-600-\u00d7-600-px-29.png","type":"image\/png"}],"author":"peric","twitter_card":"summary_large_image","twitter_misc":{"Written by":"peric","Estimated reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.eye-square.com\/en\/webinar-matthias-rothensee-social-media\/#article","isPartOf":{"@id":"https:\/\/www.eye-square.com\/en\/webinar-matthias-rothensee-social-media\/"},"author":{"name":"peric","@id":"https:\/\/www.eye-square.com\/en\/#\/schema\/person\/d3115e423e6e79f6e64e720a99c00926"},"headline":"Webinar with Matthias Rothensee","datePublished":"2025-04-15T09:54:41+00:00","mainEntityOfPage":{"@id":"https:\/\/www.eye-square.com\/en\/webinar-matthias-rothensee-social-media\/"},"wordCount":702,"publisher":{"@id":"https:\/\/www.eye-square.com\/en\/#organization"},"image":{"@id":"https:\/\/www.eye-square.com\/en\/webinar-matthias-rothensee-social-media\/#primaryimage"},"thumbnailUrl":"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2025\/04\/Copy-of-Featured-Image-600-\u00d7-600-px-29.png","articleSection":["2025","Article","News"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.eye-square.com\/en\/webinar-matthias-rothensee-social-media\/","url":"https:\/\/www.eye-square.com\/en\/webinar-matthias-rothensee-social-media\/","name":"\u201eSocial Media Drives Sales\u201c-Webinar | Matthias Rothensee","isPartOf":{"@id":"https:\/\/www.eye-square.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.eye-square.com\/en\/webinar-matthias-rothensee-social-media\/#primaryimage"},"image":{"@id":"https:\/\/www.eye-square.com\/en\/webinar-matthias-rothensee-social-media\/#primaryimage"},"thumbnailUrl":"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2025\/04\/Copy-of-Featured-Image-600-\u00d7-600-px-29.png","datePublished":"2025-04-15T09:54:41+00:00","description":"Be there when Matthias Rothensee presents three eye square studies at the \u201cSocial Media Drives Sales\u201d webinar!","breadcrumb":{"@id":"https:\/\/www.eye-square.com\/en\/webinar-matthias-rothensee-social-media\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.eye-square.com\/en\/webinar-matthias-rothensee-social-media\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.eye-square.com\/en\/webinar-matthias-rothensee-social-media\/#primaryimage","url":"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2025\/04\/Copy-of-Featured-Image-600-\u00d7-600-px-29.png","contentUrl":"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2025\/04\/Copy-of-Featured-Image-600-\u00d7-600-px-29.png","width":600,"height":600},{"@type":"BreadcrumbList","@id":"https:\/\/www.eye-square.com\/en\/webinar-matthias-rothensee-social-media\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.eye-square.com\/en\/"},{"@type":"ListItem","position":2,"name":"Webinar with Matthias Rothensee"}]},{"@type":"WebSite","@id":"https:\/\/www.eye-square.com\/en\/#website","url":"https:\/\/www.eye-square.com\/en\/","name":"eye square","description":"Experience Research - Full Market Research Service in the Digital World","publisher":{"@id":"https:\/\/www.eye-square.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.eye-square.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.eye-square.com\/en\/#organization","name":"eye square GmbH","url":"https:\/\/www.eye-square.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.eye-square.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/revslider\/e2_homepage_01102018\/e2-logo-RGB-rec-rand5-128px.jpg","contentUrl":"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/revslider\/e2_homepage_01102018\/e2-logo-RGB-rec-rand5-128px.jpg","width":128,"height":61,"caption":"eye square GmbH"},"image":{"@id":"https:\/\/www.eye-square.com\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.eye-square.com\/en\/#\/schema\/person\/d3115e423e6e79f6e64e720a99c00926","name":"peric","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/4304e3fdf6526aaebd855289ed54e33d3497b5e8f535355af572ccd276c8e605?s=96&d=blank&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4304e3fdf6526aaebd855289ed54e33d3497b5e8f535355af572ccd276c8e605?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4304e3fdf6526aaebd855289ed54e33d3497b5e8f535355af572ccd276c8e605?s=96&d=blank&r=g","caption":"peric"},"url":"https:\/\/www.eye-square.com\/en\/author\/peric\/"}]}},"_links":{"self":[{"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/posts\/65790","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/users\/130"}],"replies":[{"embeddable":true,"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/comments?post=65790"}],"version-history":[{"count":1,"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/posts\/65790\/revisions"}],"predecessor-version":[{"id":65792,"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/posts\/65790\/revisions\/65792"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/media\/65793"}],"wp:attachment":[{"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/media?parent=65790"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/categories?post=65790"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/tags?post=65790"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}