{"id":65748,"date":"2025-04-08T15:05:28","date_gmt":"2025-04-08T13:05:28","guid":{"rendered":"https:\/\/www.eye-square.com\/en\/?p=65748"},"modified":"2025-04-08T15:06:25","modified_gmt":"2025-04-08T13:06:25","slug":"dpg-webinar-stefan-schoenherr-marvin-vogt","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/en\/dpg-webinar-stefan-schoenherr-marvin-vogt\/","title":{"rendered":"DPG Webinar with Stefan Sch\u00f6nherr and Marvin Vogt"},"content":{"rendered":"

[vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space height=”30″][vc_single_image image=”65755″ img_size=”full” alignment=”center” onclick=”custom_link” img_link_target=”_blank” css=”” qode_css_animation=”” link=”https:\/\/www.marktforschung.de\/marktforschung\/a\/erfuellen-sie-schon-jetzt-die-neuen-standards-des-europaeischen-barrierefreiheitsstaerkungsgesetzes\/”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”30″][vc_column_text css=””]<\/p>\n

Improving digital advertising
\nwith attention measurement<\/h1>\n

[\/vc_column_text][vc_empty_space height=”15″][vc_column_text css=””]We would like to explore the latest developments in attention measurement in DPG media advertising together with you on April 24, 2025<\/strong> at 11 am<\/strong>. In the upcoming DPG<\/strong><\/a> webinar \u201cImproving digital advertising through attention measurement\u201d, our eye square<\/a><\/strong> experts Stefan Sch\u00f6nherr\u00a0<\/strong><\/a> and Marvin Vogt<\/strong><\/a> will present the leading study \u201cInto the Wild\u201d. The study, which has already been successfully presented several times, examines the use and influence of advertising and illustrates that TV advertising continues to be relevant in today’s media landscape. What special features can you expect? Our presentation during the DPG<\/a><\/strong> webinar will be the first time that fresh findings have been presented.<\/p>\n

In addition to the radical and fascinating insights already gained from the well-known \u201cInto the Wild\u201d<\/strong> study, we will also present new approaches that illustrate how the TV advertising world differs according to age group.<\/p>\n

Join us and don’t miss the cutting-edge discussion on \u201cInto the Wild\u201d<\/strong>![\/vc_column_text][vc_empty_space height=”45″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” z_index=””][vc_column]register here!<\/a>[vc_empty_space height=”30″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” z_index=”” css=”.vc_custom_1742898472593{padding-top: 35px !important;padding-right: 35px !important;padding-bottom: 35px !important;padding-left: 35px !important;background-color: #dfe1f2 !important;border-radius: 5px !important;}”][vc_column width=”1\/2″][vc_column_text css=””]<\/p>\n

Get deeper insights with eye square<\/h2>\n

[\/vc_column_text][vc_empty_space height=”15px”][vc_single_image image=”64186″ img_size=”medium” onclick=”custom_link” css=”” qode_css_animation=”” link=”https:\/\/www.marktforschung.de\/marktforschung\/a\/erfuellen-sie-schon-jetzt-die-neuen-standards-des-europaeischen-barrierefreiheitsstaerkungsgesetzes\/”][\/vc_column][vc_column width=”1\/2″][vc_empty_space height=”90″][vc_column_text css=””]<\/p>\n

\u201eInto the Wild\u201c<\/strong><\/h3>\n

How do advertising contacts work in the real world?<\/h4>\n

[\/vc_column_text][vc_empty_space height=”30″]Into the Wild<\/a>[vc_empty_space height=”30″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”30″][vc_separator type=”normal” thickness=”2″ up=”12″ down=”12″][vc_empty_space height=”30″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column width=”1\/3″][\/vc_column][vc_column width=”1\/3″][vc_empty_space height=”20px”][vc_single_image image=”61601″ css=”” qode_css_animation=””][vc_empty_space height=”15px”][vc_column_text css=””]Stefan Sch\u00f6nherr<\/strong>
\nExecutive Vice President Brand& Media Experience <\/strong>und Partner\u00a0<\/strong><\/p>\n

eye square<\/strong>[\/vc_column_text][vc_empty_space height=”15px”]