{"id":65561,"date":"2025-02-28T12:50:22","date_gmt":"2025-02-28T11:50:22","guid":{"rendered":"https:\/\/www.eye-square.com\/en\/?p=65561"},"modified":"2025-03-04T12:37:33","modified_gmt":"2025-03-04T11:37:33","slug":"audiencexscience-2025","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/en\/audiencexscience-2025\/","title":{"rendered":"AUDIENCExSCIENCE 2025"},"content":{"rendered":"

[vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space height=”30″][vc_single_image image=”65592″ img_size=”full” alignment=”center” onclick=”custom_link” img_link_target=”_blank” css=”” qode_css_animation=”” link=”https:\/\/www.marktforschung.de\/marktforschung\/a\/erfuellen-sie-schon-jetzt-die-neuen-standards-des-europaeischen-barrierefreiheitsstaerkungsgesetzes\/”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”30″][vc_empty_space height=”30″][vc_column_text css=””]<\/p>\n

AUDIENCExSCIENCE 2025<\/h1>\n

[\/vc_column_text][vc_empty_space height=”15″][vc_empty_space height=”15″][vc_column_text css=””]From March 25-26, 2025<\/strong>, the annual ARF conference AUDIENCExSCIENCE 2025<\/a> will bring together experts and interested attendees to discuss the most critical issues<\/strong> in audience measurement.<\/p>\n

Through keynote speeches, panel discussions, debates,<\/strong> and rigorously peer-reviewed research presentations<\/strong>, attendees will gain information on a variety of emerging and timeless industry topics that are hallmarks of change in our field. In addition, leading thinkers will share their views on the future evolution of advertising research and measurement, and how emerging technologies and data trends are shaping the advertising and media landscape.[\/vc_column_text][vc_empty_space height=”30″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”30″][vc_column_text css=””]<\/p>\n

Meet our eye square experts at AUDIENCExSCIENCE 2025!<\/strong><\/h4>\n

[\/vc_column_text][vc_empty_space height=”15″][vc_column_text css=””]Together with Olaf Schlesiger<\/strong> (Head of Research, Screenforce), our eye square experts Jeff Bander<\/strong> <\/a>(President USA, eye square) and Stefan Sch\u00f6nherr<\/strong><\/a> (EVP, Brand & Media, Eye Square) will present the popular \u201cInto the Wild\u201d<\/strong> Screenforce study and dive into the world of advertising impact together with the audience![\/vc_column_text][vc_empty_space height=”30″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”30″][vc_column_text css=””]<\/p>\n

Find out more about \u201cInto the Wild\u201d:<\/strong><\/h4>\n

[\/vc_column_text][vc_empty_space height=”15″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=”” css=”.vc_custom_1707305105206{padding-top: 35px !important;padding-right: 35px !important;padding-bottom: 35px !important;padding-left: 35px !important;background-color: #dfe1f2 !important;border-radius: 5px !important;}”][vc_column width=”1\/2″][vc_single_image image=”65589″ img_size=”medium” onclick=”custom_link” css=”” qode_css_animation=”” link=”https:\/\/www.marktforschung.de\/marktforschung\/a\/erfuellen-sie-schon-jetzt-die-neuen-standards-des-europaeischen-barrierefreiheitsstaerkungsgesetzes\/”][\/vc_column][vc_column width=”1\/2″][vc_column_text css=””]On behalf of the television genre initiative Screenforce<\/strong><\/a>, our eye square experts tested the media experience on various online platforms and formulated interesting key takeaways!<\/p>\n

Are you interested in the entire \u201cInto the Wild\u201d<\/strong> study? Find out more here:[\/vc_column_text][vc_empty_space height=”15px”]Into the Wild<\/a>[vc_empty_space height=”10″]Download Study<\/a>[\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”40px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_separator type=”normal” thickness=”2″ up=”12″ down=”12″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_column_text css=””]<\/p>\n

“Into the Wild” – How video advertising works in the real world<\/strong><\/h5>\n

[\/vc_column_text][vc_empty_space height=”10″][vc_column_text css=””]Wednesday, March 26, 2025<\/strong><\/p>\n

12:10-12:30 p.m.<\/strong>[\/vc_column_text][vc_empty_space height=”15″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column width=”1\/3″][vc_empty_space height=”20px”][vc_single_image image=”61601″ css=”” qode_css_animation=””][vc_empty_space height=”15px”][vc_column_text css=””]Stefan Sch\u00f6nherr<\/strong>
\nExecutive Vice President & Partner<\/strong><\/p>\n

eye square<\/strong>[\/vc_column_text]