{"id":65492,"date":"2025-02-26T15:36:22","date_gmt":"2025-02-26T14:36:22","guid":{"rendered":"https:\/\/www.eye-square.com\/en\/?p=65492"},"modified":"2025-04-02T12:18:59","modified_gmt":"2025-04-02T10:18:59","slug":"succeet2025-review","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/en\/succeet2025-review\/","title":{"rendered":"2025 succeet Wiesbaden-A Review of our participation in the International Insights Industry Event"},"content":{"rendered":"

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The succeet25 event in Wiesbaden has concluded, leaving us thrilled with two days filled with success, inspiration, and activity. Our team took the opportunity to showcase our latest innovations, SEAL and the Digital Experience Sandbox, through a presentation and live demonstrations at our booth, which attracted significant attention. We engaged in stimulating conversations and distributed exclusive giveaways, including a unique merchandise piece crafted with a 3D printer, an abstract seal, cleverly tied to our Eye-Tracking innovation. Refreshing drinks and a willingness to address all inquiries were also part of our offering. And we take pride in our strong presence at the event, highlighted by our presentations, live showcases, and the honor of receiving the TOCii-Award from succeet<\/a> GmbH and marktforschung.de<\/a>.<\/p>\n<\/div>\n<\/div>\n

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Day 1 at the succeet-A powerful beginning filled with intriguing insights for the succeet visitors<\/strong><\/h1>\n

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The first day of the event kicked off with a powerful presentation by Felix Metger on the Open Stage, focusing on Shopper Insights in E-Commerce and the impact of InContext Testing<\/a> on advertising effectiveness. This was followed by a talk on the Live Stage by Dr. Matthias Rothensee on the Sales Potential of Social Media, both sessions resonating well with the audience. A standout moment was the booth presentation by our founder and CEO, Michael Schiessl, who introduced the Digital Experience Sandbox<\/a>\u2014an innovative pre-testing environment for product managers, content creators, and media strategists to conduct early idea tests and optimize advertisements. We also enjoyed reconnecting with our long-time collaborators Hartmut Scheffler<\/a> as well as Dirk Ziems<\/a> from concept m who visited us at our booth.<\/p>\n<\/div>\n<\/div>\n

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Day 2-Recognition and Validation of Our Expertise in Advertising Research<\/strong><\/h1>\n

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The second day of the event featured an exciting lineup of activities. Michael Schiessl kicked off the day with another booth presentation on the eye square innovation SEAL, our new smartphone eye tracking technology<\/a> powered by the SEAL (Smart Eye Tracking Algorithm) engine. SEAL enables high-precision eye tracking and uses a device-independent algorithm. Speaking in depth on the open stage about the 2nd innovation, the Digital Experience Sandbox, he explained in detail how the digital test environment provides a realistic user experience when testing, high validity of data and data-driven decisions.<\/p>\n

The highlight of the day was the prestigious TOCii Award<\/a> ceremony in the Ad-Pretest<\/a> category, where CEO Michael Schiessl<\/a>, alongside Dr. Matthias Rothensee<\/a>, Chief Scientific Officer Brand and Media team, accepted the award on stage. This accolade, presented by marktforschung.de in collaboration with succeet, honors the top providers in the insights industry, and we are proud to be recognized among them this year.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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[\/vc_column_text][vc_empty_space height=”30px”][vc_empty_space height=”30px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” z_index=”” css=”.vc_custom_1740580148307{padding-top: 35px !important;padding-right: 35px !important;padding-bottom: 35px !important;padding-left: 35px !important;}” background_color=”#DFE1F2″][vc_column css_animation=”none” width=”1\/2″][vc_empty_space height=”30px”][vc_single_image image=”65526″ img_size=”medium” alignment=”center” css=”” qode_css_animation=”element_from_left”][vc_empty_space height=”30px”][\/vc_column][vc_column width=”1\/2″][vc_empty_space height=”30px”][vc_empty_space height=”30px”][vc_empty_space height=”30px”][vc_column_text css=””]Learn more about the SEAL technology in our latest white paper, now available on the succeet blog![\/vc_column_text][vc_empty_space height=”30px”]Download!<\/a>[vc_empty_space height=”30px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”30″][vc_empty_space height=”30″][vc_column_text css=””]<\/p>\n

A big thank you to all Visitors and Teams who played their part in making the succeet 2025 a Great Success<\/strong><\/h1>\n

[\/vc_column_text][vc_empty_space height=”15″][vc_column_text css=””]The inspiring conversations, the interesting contacts and the positive response to our innovations are still filling us with enthusiasm. A cordial thank you to all the visitors, speakers and everyone involved in organizing succeet25!<\/p>\n

Last but not least to our own team in Berlin and especially the eye square team of succeet:[\/vc_column_text][vc_empty_space height=”30px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column width=”1\/2″][vc_empty_space height=”15px”][vc_column_text css=””]<\/p>\n