{"id":65365,"date":"2025-02-13T11:54:28","date_gmt":"2025-02-13T10:54:28","guid":{"rendered":"https:\/\/www.eye-square.com\/en\/?p=65365"},"modified":"2025-02-13T11:55:47","modified_gmt":"2025-02-13T10:55:47","slug":"ggl-study-investigating-the-advertising-impact-of-gambling-advertising","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/en\/ggl-study-investigating-the-advertising-impact-of-gambling-advertising\/","title":{"rendered":"GGL study-Gambling Research"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; background_image_ggl-langzeitstudie-werbewirkung-gluecksspiel-suchtpraeventionas_pattern=&#8221;without_pattern&#8221;][vc_column][vc_empty_space height=&#8221;30&#8243;][vc_single_image image=&#8221;65366&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; css=&#8221;&#8221; qode_css_animation=&#8221;&#8221; link=&#8221;https:\/\/www.marktforschung.de\/marktforschung\/a\/erfuellen-sie-schon-jetzt-die-neuen-standards-des-europaeischen-barrierefreiheitsstaerkungsgesetzes\/&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column][vc_empty_space height=&#8221;30&#8243;][vc_empty_space height=&#8221;30&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h1 style=\"text-transform: none;\">Gambling Research<\/h1>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3 style=\"text-transform: none;\">Symposium on gambling at the University of Hohenheim<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;30&#8243;][vc_column_text css=&#8221;&#8221;]On February 25 at 4:45 pm, our eye square expert Stefan Sch\u00f6nherr will give a scientific presentation at the 22nd Gambling Symposium at the University of Hohenheim. The core topic of his presentation will be gambling advertising on television and the Internet in the area of conflict between channelization and addiction prevention.<\/p>\n<p>The symposium on gambling is a highly respected conference that deals intensively with the latest scientific findings in this specialist field. Experts from the fields of science, regulation, and practice exchange views on important topics such as the effectiveness of advertising, measures to protect players, illegal gambling, and preventive measures in the digital sector.<\/p>\n<p>Since 2024, the eye square Brand &amp; Media team has been conducting a long-term study on the impact of gambling advertising on behalf of the GGL (Joint Gambling Authority of the Federal States). The study is part of the evaluation of the State Treaty on Gambling 2021 and assesses the effectiveness of current advertising regulations, including TV commercials, social media ads, and special promotions such as bonuses and discounts[\/vc_column_text][vc_empty_space height=&#8221;30&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221; css=&#8221;.vc_custom_1717156880676{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}&#8221;][vc_column]<a  itemprop=\"url\" href=\"https:\/\/gluecksspiel.uni-hohenheim.de\/symposium\" target=\"_blank\" data-hover-background-color=\"#131631\" data-hover-border-color=\"#131631\" data-hover-color=\"#ffffff\" class=\"qbutton  default\" style=\"color: #ffffff; border-color: #007fff; margin: 5px 5px 5px 5px; border-radius: 25px;-moz-border-radius: 25px;-webkit-border-radius: 25px; background-color:#007fff;\">Mehr erfahren!<\/a>[vc_empty_space height=&#8221;30&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column][vc_empty_space height=&#8221;30&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h1 style=\"text-transform: none;\">What does GGL control?<\/h1>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;30&#8243;][vc_column_text css=&#8221;&#8221;]Die Gemeinsame Gl\u00fccksspielbeh\u00f6rde der L\u00e4nder (GGL) regulates the transnational gambling market in Germany. The authority, based in Halle (Saale), checks and approves online gambling offers and ensures that providers comply with the rules to protect players from gambling addiction and manipulation.<\/p>\n<p>One of the central tasks of the GGL is to ensure the protection of young people and players, as well as the prevention of gambling and betting addiction.[\/vc_column_text][vc_empty_space height=&#8221;30&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221; css=&#8221;.vc_custom_1717156880676{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}&#8221;][vc_column][vc_empty_space height=&#8221;30&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h1 style=\"text-transform: none; text-align: left;\">Your partner for studies on advertising impact<\/h1>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221; css=&#8221;.vc_custom_1712746699958{padding-top: 35px !important;padding-right: 35px !important;padding-bottom: 35px !important;padding-left: 35px !important;border-radius: 5px !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;30&#8243;][vc_single_image image=&#8221;19829&#8243; img_size=&#8221;medium&#8221; onclick=&#8221;custom_link&#8221; css=&#8221;&#8221; qode_css_animation=&#8221;&#8221; link=&#8221;https:\/\/www.eye-square.com\/de\/julia-gurney\/&#8221;][vc_empty_space height=&#8221;15&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<p><strong>Email | schoenherr@eye-square.com<\/strong><br \/>\n<strong>Phone | +49 30 698144-16<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"vc_empty_space\"><\/div>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;30&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2 style=\"text-transform: none;\"><strong>Stefan Sch\u00f6nherr<br \/>\n<\/strong><\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;15px&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<p>Since 2007, <a href=\"https:\/\/www.eye-square.com\/en\/stefan-schoenherr\/\">Stefan Sch\u00f6nherr<\/a>\u00a0has been working as a brand and media specialist in the Brand and Media Experience unit at eye square. After six years of gaining invaluable knowledge within the company, Stefan became the head of his unit in 2013 and has been a partner since 2018.<\/p>\n<p>He supports advertisers and marketers with studies on the understanding of media types, advertising formats, and creative services. In addition to his intensive involvement with moving image advertising, Stefan is one of the leading experts in the processing and impact of digital creation and social media advertising.<\/p>\n<p>He conducted the award-winning media ethnography study Mapping the Impact for Screenforce in 2023 (Horizont Real Impact Award, 2023). He leads global studies on the impact of creator ads in the social marketing mix (Authenticity Sells, Snapchat, 2024) and is responsible for the internationally award-winning study \u201cPower of Creation\u201d (IAB Research Award, 2016).<\/p>\n<p>Stefan Sch\u00f6nherr moderates workshops on digital creation and regularly speaks at conferences.<\/p>\n<div class=\"vc_empty_space\"><\/div>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; background_image_ggl-langzeitstudie-werbewirkung-gluecksspiel-suchtpraeventionas_pattern=&#8221;without_pattern&#8221;][vc_column][vc_empty_space height=&#8221;30&#8243;][vc_single_image image=&#8221;65366&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; css=&#8221;&#8221; qode_css_animation=&#8221;&#8221; link=&#8221;https:\/\/www.marktforschung.de\/marktforschung\/a\/erfuellen-sie-schon-jetzt-die-neuen-standards-des-europaeischen-barrierefreiheitsstaerkungsgesetzes\/&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column][vc_empty_space height=&#8221;30&#8243;][vc_empty_space height=&#8221;30&#8243;][vc_column_text css=&#8221;&#8221;] Gambling Research [\/vc_column_text][vc_column_text css=&#8221;&#8221;] Symposium on gambling at the University of Hohenheim [\/vc_column_text][vc_empty_space height=&#8221;30&#8243;][vc_column_text css=&#8221;&#8221;]On February&#8230;<\/p>\n","protected":false},"author":111,"featured_media":65367,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7198,1,7182],"tags":[],"class_list":["post-65365","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-7198","category-news","category-newsletter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Advertising impact research for the GGL on addiction prevention<\/title>\n<meta name=\"description\" content=\"The symposium on gambling is a highly respected conference that deals with the latest scientific findings in this specialist field.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eye-square.com\/en\/ggl-study-investigating-the-advertising-impact-of-gambling-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GGL study-Gambling Research\" \/>\n<meta property=\"og:description\" content=\"The symposium on gambling is a highly respected conference that deals with the latest scientific findings in this specialist field.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.eye-square.com\/en\/ggl-study-investigating-the-advertising-impact-of-gambling-advertising\/\" \/>\n<meta property=\"og:site_name\" content=\"eye square\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-13T10:54:28+00:00\" \/>\n<meta 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