{"id":65217,"date":"2025-01-29T16:51:38","date_gmt":"2025-01-29T15:51:38","guid":{"rendered":"https:\/\/www.eye-square.com\/en\/?p=65217"},"modified":"2025-01-29T16:51:38","modified_gmt":"2025-01-29T15:51:38","slug":"new-study-on-brand-authenticity-on-social-media","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/en\/new-study-on-brand-authenticity-on-social-media\/","title":{"rendered":"New Snapchat, OMG and eye square Study"},"content":{"rendered":"

[vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”30″][vc_single_image image=”65220″ img_size=”full” css=”” qode_css_animation=””][vc_empty_space height=”30″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”30″][vc_column_text css=””]<\/p>\n

A collaborative study to test brand authenticity on social media <\/strong><\/h1>\n

[\/vc_column_text][vc_empty_space height=”15″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”30″][vc_column_text css=””]<\/p>\n

Together with Snapchat <\/strong><\/a>and OMG<\/strong><\/a>, we explored how working with creators can improve brand advertising results, particularly in the retail sector.<\/p>\n

The joint study includes responses from over 12,000<\/strong> users of various social platforms<\/strong> aged between 19 and 49 from five different markets (USA, UK, Canada, France, and Saudi Arabia).<\/strong><\/p>\n

The users were surveyed using various quantitative research methods. These included contextual exposure to different ad sequences, a brand lift survey, and a simulated commerce shopping exercise in which consumers went to an online marketplace and had the opportunity to search for products and add them to their shopping cart.<\/p>\n

[\/vc_column_text][vc_empty_space height=”30″][vc_separator type=”normal” color=”#00008b” thickness=”1″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”30″][vc_column_text css=””]<\/p>\n

Findings from the study …<\/strong><\/h2>\n

[\/vc_column_text][vc_empty_space height=”15″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_column_text css=””]<\/p>\n

The following findings were observed in the course of the study: A creator ad, followed by a brand ad, led to a significant increase in ad recall and brand awareness without support. This is because global consumers stated that creator views are important to them during the consideration (71%) and purchase (70%) stages of their shopping process. The reason for this is that creators act like friends in the eyes of users. Creators on Snapchat in particular were rated in the study as more likeable, authentic, reliable, and friendly, which resulted in consumers preferring recommendations from Snapchat creators by 10% compared to creators on other platforms.<\/p>\n

Companies could therefore use this halo effect to positively change the perception of their brand, especially if the chosen creator is already very popular on social media platforms.<\/p>\n

[\/vc_column_text][vc_empty_space height=”30″][vc_separator type=”normal” color=”#00008b” thickness=”1″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”30″][vc_column_text css=””]<\/p>\n

What brands should pay attention to…<\/strong><\/h2>\n

[\/vc_column_text][vc_empty_space height=”15″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_column_text css=””]<\/p>\n

With the help of this study, various guidelines for brands could be compiled. The study shows the positive impact social media creators can have on brand perception. Accordingly, brands should consider creators as a marketing tactic and include them in strategies aimed at achieving commerce results.<\/p>\n

Furthermore, creators should be included in the marketing mix and campaigns if a brand wants to polish its image or gain the trust of consumers. Creators should establish an authentic connection to the brand and its products and build trust with the audience.<\/p>\n

Snapchat in particular scored positively in the study and is therefore recommended as a point of connection between creators and consumers.<\/p>\n

[\/vc_column_text][vc_empty_space height=”30″][vc_separator type=”normal” color=”#00008b” thickness=”1″][vc_empty_space height=”30″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” z_index=””][vc_column width=”1\/4″][vc_single_image image=”65227″ css=”” qode_css_animation=””][\/vc_column][vc_column width=”3\/4″][vc_empty_space height=”15″][vc_column_text css=””]<\/p>\n

You are interested in further study results and want to find out how you as a company can best incorporate Snapchat into your advertising strategy. You can find the full article on the Snapchat, OMG and eye-square study here!<\/p>\n

[\/vc_column_text][vc_empty_space height=”15″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”15″]find out more!<\/a>[vc_empty_space height=”15″][vc_empty_space height=”15″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”30″][vc_column_text css=””]<\/p>\n

Talk to our experts! <\/strong><\/h2>\n

[\/vc_column_text][vc_empty_space height=”15″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” z_index=””][vc_column width=”1\/4″][vc_single_image image=”61601″ css=”” qode_css_animation=””][\/vc_column][vc_column width=”3\/4″][vc_empty_space height=”15″][vc_column_text css=””]<\/p>\n

Would you like to find out more about similar studies or exchange ideas with our eye square experts? We are happy to help you with our Brand and Media Team<\/strong><\/a>!<\/p>\n

[\/vc_column_text][vc_empty_space height=”15″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”15″]learn more!<\/a>[vc_empty_space height=”15″][vc_empty_space height=”15″][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”30″][vc_single_image image=”65220″ img_size=”full” css=”” qode_css_animation=””][vc_empty_space height=”30″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”30″][vc_column_text css=””] A collaborative study to test brand authenticity on social media [\/vc_column_text][vc_empty_space height=”15″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space…<\/p>\n","protected":false},"author":130,"featured_media":65219,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7204,1],"tags":[],"class_list":["post-65217","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-7204","category-news"],"yoast_head":"\nNew study on brand authenticity on social media<\/title>\n<meta name=\"description\" content=\"Together with Snapchat and OMG, we have conducted a new study on brand authenticity on social media. Read more about it here!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eye-square.com\/en\/new-study-on-brand-authenticity-on-social-media\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Snapchat, OMG and eye square Study\" \/>\n<meta property=\"og:description\" content=\"Together with Snapchat and OMG, we have conducted a new study on brand authenticity on social media. Read more about it here!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.eye-square.com\/en\/new-study-on-brand-authenticity-on-social-media\/\" \/>\n<meta property=\"og:site_name\" content=\"eye square\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-29T15:51:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2025\/01\/Copy-of-Featured-Image-600-\u00d7-600-px-14.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"peric\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"peric\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/new-study-on-brand-authenticity-on-social-media\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/new-study-on-brand-authenticity-on-social-media\\\/\"},\"author\":{\"name\":\"peric\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/#\\\/schema\\\/person\\\/d3115e423e6e79f6e64e720a99c00926\"},\"headline\":\"New Snapchat, OMG and eye square Study\",\"datePublished\":\"2025-01-29T15:51:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/new-study-on-brand-authenticity-on-social-media\\\/\"},\"wordCount\":1218,\"publisher\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/new-study-on-brand-authenticity-on-social-media\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2025\\\/01\\\/Copy-of-Featured-Image-600-\u00d7-600-px-14.png\",\"articleSection\":[\"2025\",\"News\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/new-study-on-brand-authenticity-on-social-media\\\/\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/new-study-on-brand-authenticity-on-social-media\\\/\",\"name\":\"New study on brand authenticity on social media\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/new-study-on-brand-authenticity-on-social-media\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/new-study-on-brand-authenticity-on-social-media\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2025\\\/01\\\/Copy-of-Featured-Image-600-\u00d7-600-px-14.png\",\"datePublished\":\"2025-01-29T15:51:38+00:00\",\"description\":\"Together with Snapchat and OMG, we have conducted a new study on brand authenticity on social media. Read more about it here!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/new-study-on-brand-authenticity-on-social-media\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.eye-square.com\\\/en\\\/new-study-on-brand-authenticity-on-social-media\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/new-study-on-brand-authenticity-on-social-media\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2025\\\/01\\\/Copy-of-Featured-Image-600-\u00d7-600-px-14.png\",\"contentUrl\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2025\\\/01\\\/Copy-of-Featured-Image-600-\u00d7-600-px-14.png\",\"width\":600,\"height\":600},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/new-study-on-brand-authenticity-on-social-media\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"New Snapchat, OMG and eye square Study\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/\",\"name\":\"eye square\",\"description\":\"Experience Research - Full Market Research Service in the Digital World\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/#organization\",\"name\":\"eye square GmbH\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/revslider\\\/e2_homepage_01102018\\\/e2-logo-RGB-rec-rand5-128px.jpg\",\"contentUrl\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/revslider\\\/e2_homepage_01102018\\\/e2-logo-RGB-rec-rand5-128px.jpg\",\"width\":128,\"height\":61,\"caption\":\"eye square GmbH\"},\"image\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/#\\\/schema\\\/person\\\/d3115e423e6e79f6e64e720a99c00926\",\"name\":\"peric\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4304e3fdf6526aaebd855289ed54e33d3497b5e8f535355af572ccd276c8e605?s=96&d=blank&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4304e3fdf6526aaebd855289ed54e33d3497b5e8f535355af572ccd276c8e605?s=96&d=blank&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4304e3fdf6526aaebd855289ed54e33d3497b5e8f535355af572ccd276c8e605?s=96&d=blank&r=g\",\"caption\":\"peric\"},\"url\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/author\\\/peric\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"New study on brand authenticity on social media","description":"Together with Snapchat and OMG, we have conducted a new study on brand authenticity on social media. Read more about it here!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.eye-square.com\/en\/new-study-on-brand-authenticity-on-social-media\/","og_locale":"en_GB","og_type":"article","og_title":"New Snapchat, OMG and eye square Study","og_description":"Together with Snapchat and OMG, we have conducted a new study on brand authenticity on social media. Read more about it here!","og_url":"https:\/\/www.eye-square.com\/en\/new-study-on-brand-authenticity-on-social-media\/","og_site_name":"eye square","article_published_time":"2025-01-29T15:51:38+00:00","og_image":[{"width":600,"height":600,"url":"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2025\/01\/Copy-of-Featured-Image-600-\u00d7-600-px-14.png","type":"image\/png"}],"author":"peric","twitter_card":"summary_large_image","twitter_misc":{"Written by":"peric","Estimated reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.eye-square.com\/en\/new-study-on-brand-authenticity-on-social-media\/#article","isPartOf":{"@id":"https:\/\/www.eye-square.com\/en\/new-study-on-brand-authenticity-on-social-media\/"},"author":{"name":"peric","@id":"https:\/\/www.eye-square.com\/en\/#\/schema\/person\/d3115e423e6e79f6e64e720a99c00926"},"headline":"New Snapchat, OMG and eye square Study","datePublished":"2025-01-29T15:51:38+00:00","mainEntityOfPage":{"@id":"https:\/\/www.eye-square.com\/en\/new-study-on-brand-authenticity-on-social-media\/"},"wordCount":1218,"publisher":{"@id":"https:\/\/www.eye-square.com\/en\/#organization"},"image":{"@id":"https:\/\/www.eye-square.com\/en\/new-study-on-brand-authenticity-on-social-media\/#primaryimage"},"thumbnailUrl":"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2025\/01\/Copy-of-Featured-Image-600-\u00d7-600-px-14.png","articleSection":["2025","News"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.eye-square.com\/en\/new-study-on-brand-authenticity-on-social-media\/","url":"https:\/\/www.eye-square.com\/en\/new-study-on-brand-authenticity-on-social-media\/","name":"New study on brand authenticity on social media","isPartOf":{"@id":"https:\/\/www.eye-square.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.eye-square.com\/en\/new-study-on-brand-authenticity-on-social-media\/#primaryimage"},"image":{"@id":"https:\/\/www.eye-square.com\/en\/new-study-on-brand-authenticity-on-social-media\/#primaryimage"},"thumbnailUrl":"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2025\/01\/Copy-of-Featured-Image-600-\u00d7-600-px-14.png","datePublished":"2025-01-29T15:51:38+00:00","description":"Together with Snapchat and OMG, we have conducted a new study on brand authenticity on social media. Read more about it here!","breadcrumb":{"@id":"https:\/\/www.eye-square.com\/en\/new-study-on-brand-authenticity-on-social-media\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.eye-square.com\/en\/new-study-on-brand-authenticity-on-social-media\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.eye-square.com\/en\/new-study-on-brand-authenticity-on-social-media\/#primaryimage","url":"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2025\/01\/Copy-of-Featured-Image-600-\u00d7-600-px-14.png","contentUrl":"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2025\/01\/Copy-of-Featured-Image-600-\u00d7-600-px-14.png","width":600,"height":600},{"@type":"BreadcrumbList","@id":"https:\/\/www.eye-square.com\/en\/new-study-on-brand-authenticity-on-social-media\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.eye-square.com\/en\/"},{"@type":"ListItem","position":2,"name":"New Snapchat, OMG and eye square Study"}]},{"@type":"WebSite","@id":"https:\/\/www.eye-square.com\/en\/#website","url":"https:\/\/www.eye-square.com\/en\/","name":"eye square","description":"Experience Research - Full Market Research Service in the Digital World","publisher":{"@id":"https:\/\/www.eye-square.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.eye-square.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.eye-square.com\/en\/#organization","name":"eye square GmbH","url":"https:\/\/www.eye-square.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.eye-square.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/revslider\/e2_homepage_01102018\/e2-logo-RGB-rec-rand5-128px.jpg","contentUrl":"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/revslider\/e2_homepage_01102018\/e2-logo-RGB-rec-rand5-128px.jpg","width":128,"height":61,"caption":"eye square GmbH"},"image":{"@id":"https:\/\/www.eye-square.com\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.eye-square.com\/en\/#\/schema\/person\/d3115e423e6e79f6e64e720a99c00926","name":"peric","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/4304e3fdf6526aaebd855289ed54e33d3497b5e8f535355af572ccd276c8e605?s=96&d=blank&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4304e3fdf6526aaebd855289ed54e33d3497b5e8f535355af572ccd276c8e605?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4304e3fdf6526aaebd855289ed54e33d3497b5e8f535355af572ccd276c8e605?s=96&d=blank&r=g","caption":"peric"},"url":"https:\/\/www.eye-square.com\/en\/author\/peric\/"}]}},"_links":{"self":[{"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/posts\/65217","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/users\/130"}],"replies":[{"embeddable":true,"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/comments?post=65217"}],"version-history":[{"count":6,"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/posts\/65217\/revisions"}],"predecessor-version":[{"id":65228,"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/posts\/65217\/revisions\/65228"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/media\/65219"}],"wp:attachment":[{"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/media?parent=65217"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/categories?post=65217"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/tags?post=65217"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}