{"id":65115,"date":"2025-01-08T13:53:04","date_gmt":"2025-01-08T12:53:04","guid":{"rendered":"https:\/\/www.eye-square.com\/en\/?p=65115"},"modified":"2025-01-17T13:51:03","modified_gmt":"2025-01-17T12:51:03","slug":"eye-square-at-the-succeet-2025","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/en\/eye-square-at-the-succeet-2025\/","title":{"rendered":"eye square at the succeet 2025"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column][vc_empty_space height=&#8221;20&#8243;][vc_single_image image=&#8221;65135&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_shadow&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; css=&#8221;&#8221; qode_css_animation=&#8221;&#8221; link=&#8221;https:\/\/www.succeet.de\/&#8221;][vc_empty_space height=&#8221;20&#8243;][vc_empty_space height=&#8221;20&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: left;\"><strong>February 12-13, 2025 | Wiesbaden\u00a0<\/strong><\/p>\n<h3 style=\"text-transform: none; text-align: left;\"><strong>Inform, inspire &amp; network: we are ready!<\/strong><\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: left;\">The international leading trade fair <a href=\"https:\/\/www.succeet.de\/en\/\"><strong>succeet 2025<\/strong><\/a> will convene on February 12-13, 2025, to unite individuals who are interested in the fields of operational market research and CX\/customer management. You have the chance to gain firsthand knowledge of the latest innovations and trends in the industry while leveraging the expertise of over 120 national and international exhibitors in one location at this year&#8217;s <a href=\"https:\/\/www.succeet.de\/en\/\"><strong>succeet 2025.<\/strong><\/a> Industry professionals engage in over 100 live and booth presentations, open stages, keynotes, panel discussions, and guided excursions to present and discuss the most recent topics and connect with like-minded individuals.<\/p>\n<p style=\"text-align: left;\">Interested? Attend our eye square experts&#8217; presentations and also take advantage of this opportunity to speak with us and gain actionable insights on human experience advancements and technologies that our specialists can provide to you. Book an appointment and come see us at <strong>Booth 300:<\/strong><\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;30&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;20&#8243;]<a  itemprop=\"url\" href=\"https:\/\/succeet-event.de\/registration\" target=\"_blank\" data-hover-background-color=\"#131631\" data-hover-border-color=\"#ffffff\" data-hover-color=\"#ffffff\" class=\"qbutton  center default\" style=\"color: #ffffff; border-color: #ffffff; font-weight: 600; margin: 5px 5px 5px 5px; border-radius: 25px;-moz-border-radius: 25px;-webkit-border-radius: 25px; background-color:#007fff;\">register here!<\/a>[vc_empty_space height=&#8221;50&#8243;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;20&#8243;]<a  itemprop=\"url\" href=\"https:\/\/outlook.office365.com\/book\/eyesquareSUCCEET2025@eye-square.com\/\" target=\"_blank\" data-hover-background-color=\"#131631\" data-hover-border-color=\"#ffffff\" data-hover-color=\"#ffffff\" class=\"qbutton  center default\" style=\"color: #ffffff; border-color: #ffffff; font-weight: 600; margin: 5px 5px 5px 5px; border-radius: 25px;-moz-border-radius: 25px;-webkit-border-radius: 25px; background-color:#007fff;\">Book a meeting!<\/a>[vc_empty_space height=&#8221;50&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs&#8221;]<a  itemprop=\"url\" href=\"https:\/\/succeet-event.de\/registration\" target=\"_blank\" data-hover-background-color=\"#131631\" data-hover-border-color=\"#ffffff\" data-hover-color=\"#ffffff\" class=\"qbutton  center default\" style=\"color: #ffffff; border-color: #ffffff; font-weight: 600; margin: 5px 5px 5px 5px; border-radius: 25px;-moz-border-radius: 25px;-webkit-border-radius: 25px; background-color:#007fff;\">register here!<\/a>[vc_empty_space height=&#8221;30&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221; css=&#8221;.vc_custom_1698165457414{padding-top: 35px !important;padding-right: 35px !important;padding-bottom: 35px !important;padding-left: 35px !important;background-color: #dfe1f2 !important;}&#8221;][vc_column width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;65173&#8243; css=&#8221;&#8221; qode_css_animation=&#8221;&#8221;][vc_empty_space height=&#8221;90&#8243;][\/vc_column][vc_column width=&#8221;3\/4&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h4 style=\"text-align: left;\">Short demo at our booth<\/h4>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;15&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: left;\">Meet us on both days of the <a href=\"https:\/\/www.succeet.de\/en\/\"><strong>succeet 2025<\/strong><\/a> at booth 300 and learn more about the new and innovative projects <strong>&#8220;Digital Experience Sandbox&#8221;<\/strong> and <strong>&#8220;<a href=\"https:\/\/www.eye-square.com\/de\/seal-in-context-eye-tracking\/\">SEAL In Context Eye Tracking<\/a>&#8220;<\/strong> from our eye square experts.<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;15&#8243;][vc_column_text css=&#8221;&#8221;]<strong>1st Day (12.02.2025) | 14:10 &#8211; 14:25 &#8211; Booth 300<\/strong><\/p>\n<p><strong>2nd Day (13.02.2025) | 15:10 &#8211; 15:25 &#8211; Booth 300<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;15&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column][vc_empty_space height=&#8221;60&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3 style=\"text-transform: none; text-align: left;\"><strong><span style=\"color: #007fff;\">Our talks at Succeet 2025<br \/>\n<\/span><\/strong><\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;30&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h4 style=\"text-transform: none; text-align: left;\"><strong><span style=\"color: #007fff;\">First Day<br \/>\n<\/span><\/strong><\/h4>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;60&#8243;][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221; background_color=&#8221;#ffffff&#8221;][vc_column_inner width=&#8221;2\/3&#8243;][vc_empty_space height=&#8221;20px&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h5><strong>Open Stage Presentation<\/strong><\/h5>\n<p><strong>February 12, 2025 | 11:10 AM &#8211; 11:25 AM Open Stage<\/strong><\/p>\n<h4 class=\"modal-title\" data-bind=\"text:title\">Accelerating E-Commerce Excellence with eye square<\/h4>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;30px&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: left;\">Join <a href=\"https:\/\/www.eye-square.com\/en\/felix-metger\/\">Felix Metger<\/a> and learn about strategies to optimize your e-commerce performance through testing, learning, and adapting in today\u2019s dynamic digital landscape. Discover how our new live in-context research platform provides actionable insights to improve every stage of the shopper journey. The key highlights are:<\/p>\n<ul>\n<li style=\"text-align: left;\">Dynamic Testing Environment: Learn how the Digital Experience Sandbox facilitates live, in-context simulations of e-commerce experiences, allowing you to pretest and refine your strategies before launch.<\/li>\n<li style=\"text-align: left;\">Behavioral Insights for E-Commerce Success: See how capturing implicit and explicit behavioral data drives better decision-making, from ad exposure to purchase behavior.<\/li>\n<li style=\"text-align: left;\">Optimizing ROI: Understand how our tools measure ad performance, shopper engagement, and purchase intent to ensure your campaigns and platforms deliver maximum impact.<\/li>\n<li style=\"text-align: left;\">Best Practices &amp; Case Studies: Explore practical examples showcasing the power of the sandbox in creating seamless, data-driven shopping experiences.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_empty_space height=&#8221;20px&#8221;][vc_single_image image=&#8221;36766&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; css=&#8221;&#8221; qode_css_animation=&#8221;&#8221; link=&#8221;https:\/\/www.eye-square.com\/en\/felix-metger\/&#8221;][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;60&#8243;][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221; background_color=&#8221;#ffffff&#8221;][vc_column_inner width=&#8221;1\/3&#8243;][vc_empty_space height=&#8221;20px&#8221;][vc_single_image image=&#8221;61668&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; css=&#8221;&#8221; qode_css_animation=&#8221;&#8221; link=&#8221;https:\/\/www.eye-square.com\/de\/sven-diekmann\/&#8221;][vc_empty_space height=&#8221;30px&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_empty_space height=&#8221;20px&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h5><strong>Live presentation<\/strong><\/h5>\n<p><strong>February 12, 2025 | 4:30 PM &#8211; 5:00 PM Studio 1.5 B<\/strong><\/p>\n<h4 class=\"modal-title\" data-bind=\"text:title\">The sales power of social media proven<\/h4>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;30px&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: left;\">In this presentation, three new studies by eye square from 2024 will be presented, highlighting the significant effect of social media ads on customer purchasing behavior and the reasons behind it. The first study shows that creator ads generate revenue on various platforms, with Snapchat being particularly highlighted. In the second study, the long-term effects of social media advertising on revenue are revealed. In the third study, eye-tracking on smartphones is used to investigate causality and show that the likelihood of follow-up purchases increases when ads on TikTok and similar platforms receive more attention.<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column][vc_empty_space height=&#8221;40&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h4 style=\"text-transform: none; text-align: left;\"><strong><span style=\"color: #007fff;\">Second Day<\/span><\/strong><\/h4>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;40&#8243;][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221; background_color=&#8221;#ffffff&#8221;][vc_column_inner width=&#8221;2\/3&#8243;][vc_empty_space height=&#8221;20px&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h5><strong>Live presentation<\/strong><\/h5>\n<p><strong>February 13, 2025 | 11:00 AM \u2013 11:30 AM Studio 1.2 C<\/strong><\/p>\n<h4 class=\"modal-title\" data-bind=\"text:title\">Digital Experience Sandbox: Shaping the Interactions of Tomorrow<\/h4>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;30px&#8221;][vc_column_text css=&#8221;&#8221;]Our CEO <a href=\"https:\/\/www.eye-square.com\/en\/michael-schiessl\/\"><strong>Michael Schie\u00dfl<\/strong> <\/a>will introduce the Digital Experience Sandbox on the second day of the trade fair. DXS enables product managers, content developers, and media strategists to seamlessly integrate early concept testing and ad optimization into their workflows. The sandbox provides real user experiences and high test validity to gain relevant insights from live environments. The platform enables data-driven decisions at all stages, from evaluating e-shop mockups to benchmarking ad-funded media. With eye square&#8217;s specialized InContext methodology, not only is the predictability of consumer behavior improved, but the time-to-market is also accelerated through flexible and efficient tools. Join us as we explore how DXS is transforming digital product development, allowing you to test smarter and optimize faster.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_empty_space height=&#8221;20px&#8221;][vc_single_image image=&#8221;65173&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; css=&#8221;&#8221; qode_css_animation=&#8221;&#8221; link=&#8221;https:\/\/www.eye-square.com\/de\/sven-diekmann\/&#8221;][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;90&#8243;]<a  itemprop=\"url\" href=\"https:\/\/succeet-event.de\/registration\" target=\"_blank\" data-hover-background-color=\"#131631\" data-hover-border-color=\"#ffffff\" data-hover-color=\"#ffffff\" class=\"qbutton  center default\" style=\"color: #ffffff; border-color: #ffffff; font-weight: 600; margin: 5px 5px 5px 5px; border-radius: 25px;-moz-border-radius: 25px;-webkit-border-radius: 25px; background-color:#007fff;\">register here!<\/a>[vc_empty_space height=&#8221;60&#8243;][\/vc_column][\/vc_row][vc_column][\/vc_column]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column][vc_empty_space height=&#8221;20&#8243;][vc_single_image image=&#8221;65135&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_shadow&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; css=&#8221;&#8221; qode_css_animation=&#8221;&#8221; link=&#8221;https:\/\/www.succeet.de\/&#8221;][vc_empty_space height=&#8221;20&#8243;][vc_empty_space height=&#8221;20&#8243;][vc_column_text css=&#8221;&#8221;] February 12-13, 2025 | Wiesbaden\u00a0 Inform, inspire &amp; network: we are ready! [\/vc_column_text][vc_empty_space height=&#8221;20&#8243;][vc_column_text css=&#8221;&#8221;] The international leading trade fair succeet 2025 will&#8230;<\/p>\n","protected":false},"author":130,"featured_media":65138,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7204,7183,1],"tags":[],"class_list":["post-65115","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-7204","category-art","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>eye square at the succeet 2025 in Wiesbaden<\/title>\n<meta name=\"description\" content=\"Meet our eye square experts this year from February 12, 2025, to February 13, 2025, at Succeet 2025 in Wiesbaden!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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