{"id":64989,"date":"2024-12-17T14:42:38","date_gmt":"2024-12-17T13:42:38","guid":{"rendered":"https:\/\/www.eye-square.com\/en\/?p=64989"},"modified":"2024-12-18T10:57:03","modified_gmt":"2024-12-18T09:57:03","slug":"discounts-shopper-insights-eye-tracking","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/en\/discounts-shopper-insights-eye-tracking\/","title":{"rendered":"E2 on TV-Discount shopping insights with eye tracking technologies"},"content":{"rendered":"

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”30″][vc_single_image image=”65038″ img_size=”large” alignment=”center” onclick=”custom_link” img_link_target=”_blank” css=”” qode_css_animation=””][vc_empty_space height=”50″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”5″][vc_column_text css=””]<\/p>\n

RTL Magazine Extra-How consumers navigate through the Black Week Christmas offers
\n<\/strong><\/h1>\n

[\/vc_column_text][vc_empty_space height=”5″][vc_empty_space height=”10″][vc_column_text css=””]According to TV channel RTL<\/a>, a recent survey of shoppers shows that 54% of consumers are actively looking for good deals before the Christmas holidays and 60% plan to buy presents during Black Week. However, around 27% postpone their purchases until the last few days before Christmas.<\/p>\n

This year, we used our expertise to support RTL in the production of a television program focusing on the topic of shopping offers during Black Week. Using our expert knowledge and eye-tracking technologies, we helped the broadcaster to find out how consumers navigate discount campaigns. The results can be seen in RTL EXTRA Magazine and provide consumer insights on Black Week and highlights how retailers can strategically influence consumer behavior on the spot.<\/p>\n

The show also features mystery shoppers looking for the best deals online, particularly in high-demand categories such as cosmetics, toys and technology, while also exploring shopping strategies and price manipulation ahead of Black Week.[\/vc_column_text][vc_empty_space height=”30″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”30″][vc_column_text css=””]<\/p>\n

Test-shopping at the POS with eye square’s eye tracking technology
\n<\/strong><\/h1>\n

[\/vc_column_text][vc_empty_space height=”30″]

\n\t\n\t\t\t\t\t\"\"\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/span>\n\t\t\t\t<\/span>\n\t\t\t<\/span>\n\t\t\t<\/a>\n<\/div>[vc_empty_space height=”10″][vc_empty_space height=”10″][vc_empty_space height=”10″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” z_index=””][vc_column width=”1\/4″][vc_empty_space height=”30″][vc_single_image image=”61339″ img_size=”50×50″ alignment=”right” css=”” qode_css_animation=””][vc_empty_space height=”30″][\/vc_column][vc_column width=”1\/2″][vc_empty_space height=”30″][vc_empty_space height=”30″][vc_column_text css=””]Click here for the full-length TV feature!<\/strong>[\/vc_column_text][vc_empty_space height=”15″]Watch RTL-Feature!<\/a>[vc_empty_space height=”30″][\/vc_column][vc_column width=”1\/4″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”30″][vc_column_text css=””]<\/p>\n

Discount promotions-Shopper Insights
\nwith eye tracking technologies<\/strong><\/h1>\n

[\/vc_column_text][vc_empty_space height=”15″][vc_column_text css=””]<\/p>\n

How do consumers find their way around special offers? Are discount displays noticed, or do packaging and product placements dominate?<\/strong><\/p>\n

Discount offers often trigger spontaneous reactions. Eye tracking captures these moments of \u201cbargain enthusiasm\u201d. Additional measurements such as emotion recognition show whether shoppers react positively or stressed to the abundance of offers. Consumers’ focus on retail pricing is fundamental to your strategic decisions online and at the POS.<\/p>\n

Eye tracking technologies support you in deciphering consumer behavior during discount campaigns such as Black Week. The method provides valuable insights, both online and at the point of sale (POS). It tells you which elements of an advertisement or offer are perceived first by consumers and how long they are viewed. This is particularly relevant for discount campaigns such as Black Week, when a high density of information and discount offers compete for attention.<\/p>\n

Gain valuable insights into consumer shopping behavior by allowing our market research experts to interpret attention patterns, visual processing and consumer decision sequences. Through standardized pretests and benchmarks, we can help you identify the most effective advertising measures for your discount campaigns and optimize your advertising strategy!<\/p>\n

[\/vc_column_text][vc_empty_space height=”30″][vc_column_text css=””]<\/p>\n

Learn more about eye tracking and attention research!<\/strong><\/p>\n

[\/vc_column_text][vc_empty_space height=”30″]Learn more!<\/a>[vc_empty_space height=”30″][\/vc_column][\/vc_row][vc_column][\/vc_column]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”30″][vc_single_image image=”65038″ img_size=”large” alignment=”center” onclick=”custom_link” img_link_target=”_blank” css=”” qode_css_animation=””][vc_empty_space height=”50″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”5″][vc_column_text css=””] RTL Magazine Extra-How consumers navigate through the Black Week Christmas offers [\/vc_column_text][vc_empty_space height=”5″][vc_empty_space height=”10″][vc_column_text css=””]According to TV…<\/p>\n","protected":false},"author":21,"featured_media":65037,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7198,7202,1,16],"tags":[],"class_list":["post-64989","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-7198","category-eye-tracking","category-news","category-videos"],"yoast_head":"\nShopper insights with eye tracking for retail discount campaigns<\/title>\n<meta name=\"description\" content=\"A new RTL production shows how consumers navigate through the Black Week offers. Using eye-tracking and expert knowledge, we helped RTL Extra magazine to find out how customers behave during discount campaigns.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eye-square.com\/en\/discounts-shopper-insights-eye-tracking\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E2 on TV-Discount shopping insights with eye tracking technologies\" \/>\n<meta property=\"og:description\" content=\"A new RTL production shows how consumers navigate through the Black Week offers. Using eye-tracking and expert knowledge, we helped RTL Extra magazine to find out how customers behave during discount campaigns.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.eye-square.com\/en\/discounts-shopper-insights-eye-tracking\/\" \/>\n<meta property=\"og:site_name\" content=\"eye square\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-17T13:42:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-18T09:57:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2024\/12\/RTL_Extra_Magazine_Black_Week_Shopping_eye_Tracking_eye_square_EN_-featured.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Astrid Aumayer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@aumayer\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Astrid Aumayer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/discounts-shopper-insights-eye-tracking\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/discounts-shopper-insights-eye-tracking\\\/\"},\"author\":{\"name\":\"Astrid Aumayer\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/#\\\/schema\\\/person\\\/8645b8d1c90cac1c574996187454732d\"},\"headline\":\"E2 on TV-Discount shopping insights with eye tracking technologies\",\"datePublished\":\"2024-12-17T13:42:38+00:00\",\"dateModified\":\"2024-12-18T09:57:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/discounts-shopper-insights-eye-tracking\\\/\"},\"wordCount\":869,\"publisher\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/discounts-shopper-insights-eye-tracking\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2024\\\/12\\\/RTL_Extra_Magazine_Black_Week_Shopping_eye_Tracking_eye_square_EN_-featured.png\",\"articleSection\":[\"2024\",\"Eye Tracking\",\"News\",\"Videos\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/discounts-shopper-insights-eye-tracking\\\/\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/discounts-shopper-insights-eye-tracking\\\/\",\"name\":\"Shopper insights with eye tracking for retail discount campaigns\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/discounts-shopper-insights-eye-tracking\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/discounts-shopper-insights-eye-tracking\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2024\\\/12\\\/RTL_Extra_Magazine_Black_Week_Shopping_eye_Tracking_eye_square_EN_-featured.png\",\"datePublished\":\"2024-12-17T13:42:38+00:00\",\"dateModified\":\"2024-12-18T09:57:03+00:00\",\"description\":\"A new RTL production shows how consumers navigate through the Black Week offers. Using eye-tracking and expert knowledge, we helped RTL Extra magazine to find out how customers behave during discount campaigns.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/discounts-shopper-insights-eye-tracking\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.eye-square.com\\\/en\\\/discounts-shopper-insights-eye-tracking\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/discounts-shopper-insights-eye-tracking\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2024\\\/12\\\/RTL_Extra_Magazine_Black_Week_Shopping_eye_Tracking_eye_square_EN_-featured.png\",\"contentUrl\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2024\\\/12\\\/RTL_Extra_Magazine_Black_Week_Shopping_eye_Tracking_eye_square_EN_-featured.png\",\"width\":600,\"height\":600},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/discounts-shopper-insights-eye-tracking\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"E2 on TV-Discount shopping insights with eye tracking technologies\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/\",\"name\":\"eye square\",\"description\":\"Experience Research - Full Market Research Service in the Digital World\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/#organization\",\"name\":\"eye square GmbH\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/revslider\\\/e2_homepage_01102018\\\/e2-logo-RGB-rec-rand5-128px.jpg\",\"contentUrl\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/revslider\\\/e2_homepage_01102018\\\/e2-logo-RGB-rec-rand5-128px.jpg\",\"width\":128,\"height\":61,\"caption\":\"eye square GmbH\"},\"image\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/#\\\/schema\\\/person\\\/8645b8d1c90cac1c574996187454732d\",\"name\":\"Astrid Aumayer\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b6791135c05c209ac99ab33519880bc53deeeac2ab4b52b9fd31364edc2a284b?s=96&d=blank&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b6791135c05c209ac99ab33519880bc53deeeac2ab4b52b9fd31364edc2a284b?s=96&d=blank&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b6791135c05c209ac99ab33519880bc53deeeac2ab4b52b9fd31364edc2a284b?s=96&d=blank&r=g\",\"caption\":\"Astrid Aumayer\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/aumayer\"],\"url\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/author\\\/aumayer\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Shopper insights with eye tracking for retail discount campaigns","description":"A new RTL production shows how consumers navigate through the Black Week offers. Using eye-tracking and expert knowledge, we helped RTL Extra magazine to find out how customers behave during discount campaigns.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.eye-square.com\/en\/discounts-shopper-insights-eye-tracking\/","og_locale":"en_GB","og_type":"article","og_title":"E2 on TV-Discount shopping insights with eye tracking technologies","og_description":"A new RTL production shows how consumers navigate through the Black Week offers. Using eye-tracking and expert knowledge, we helped RTL Extra magazine to find out how customers behave during discount campaigns.","og_url":"https:\/\/www.eye-square.com\/en\/discounts-shopper-insights-eye-tracking\/","og_site_name":"eye square","article_published_time":"2024-12-17T13:42:38+00:00","article_modified_time":"2024-12-18T09:57:03+00:00","og_image":[{"width":600,"height":600,"url":"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2024\/12\/RTL_Extra_Magazine_Black_Week_Shopping_eye_Tracking_eye_square_EN_-featured.png","type":"image\/png"}],"author":"Astrid Aumayer","twitter_card":"summary_large_image","twitter_creator":"@aumayer","twitter_misc":{"Written by":"Astrid Aumayer","Estimated reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.eye-square.com\/en\/discounts-shopper-insights-eye-tracking\/#article","isPartOf":{"@id":"https:\/\/www.eye-square.com\/en\/discounts-shopper-insights-eye-tracking\/"},"author":{"name":"Astrid Aumayer","@id":"https:\/\/www.eye-square.com\/en\/#\/schema\/person\/8645b8d1c90cac1c574996187454732d"},"headline":"E2 on TV-Discount shopping insights with eye tracking technologies","datePublished":"2024-12-17T13:42:38+00:00","dateModified":"2024-12-18T09:57:03+00:00","mainEntityOfPage":{"@id":"https:\/\/www.eye-square.com\/en\/discounts-shopper-insights-eye-tracking\/"},"wordCount":869,"publisher":{"@id":"https:\/\/www.eye-square.com\/en\/#organization"},"image":{"@id":"https:\/\/www.eye-square.com\/en\/discounts-shopper-insights-eye-tracking\/#primaryimage"},"thumbnailUrl":"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2024\/12\/RTL_Extra_Magazine_Black_Week_Shopping_eye_Tracking_eye_square_EN_-featured.png","articleSection":["2024","Eye Tracking","News","Videos"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.eye-square.com\/en\/discounts-shopper-insights-eye-tracking\/","url":"https:\/\/www.eye-square.com\/en\/discounts-shopper-insights-eye-tracking\/","name":"Shopper insights with eye tracking for retail discount campaigns","isPartOf":{"@id":"https:\/\/www.eye-square.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.eye-square.com\/en\/discounts-shopper-insights-eye-tracking\/#primaryimage"},"image":{"@id":"https:\/\/www.eye-square.com\/en\/discounts-shopper-insights-eye-tracking\/#primaryimage"},"thumbnailUrl":"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2024\/12\/RTL_Extra_Magazine_Black_Week_Shopping_eye_Tracking_eye_square_EN_-featured.png","datePublished":"2024-12-17T13:42:38+00:00","dateModified":"2024-12-18T09:57:03+00:00","description":"A new RTL production shows how consumers navigate through the Black Week offers. Using eye-tracking and expert knowledge, we helped RTL Extra magazine to find out how customers behave during discount campaigns.","breadcrumb":{"@id":"https:\/\/www.eye-square.com\/en\/discounts-shopper-insights-eye-tracking\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.eye-square.com\/en\/discounts-shopper-insights-eye-tracking\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.eye-square.com\/en\/discounts-shopper-insights-eye-tracking\/#primaryimage","url":"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2024\/12\/RTL_Extra_Magazine_Black_Week_Shopping_eye_Tracking_eye_square_EN_-featured.png","contentUrl":"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2024\/12\/RTL_Extra_Magazine_Black_Week_Shopping_eye_Tracking_eye_square_EN_-featured.png","width":600,"height":600},{"@type":"BreadcrumbList","@id":"https:\/\/www.eye-square.com\/en\/discounts-shopper-insights-eye-tracking\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.eye-square.com\/en\/"},{"@type":"ListItem","position":2,"name":"E2 on TV-Discount shopping insights with eye tracking technologies"}]},{"@type":"WebSite","@id":"https:\/\/www.eye-square.com\/en\/#website","url":"https:\/\/www.eye-square.com\/en\/","name":"eye square","description":"Experience Research - Full Market Research Service in the Digital World","publisher":{"@id":"https:\/\/www.eye-square.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.eye-square.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.eye-square.com\/en\/#organization","name":"eye square GmbH","url":"https:\/\/www.eye-square.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.eye-square.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/revslider\/e2_homepage_01102018\/e2-logo-RGB-rec-rand5-128px.jpg","contentUrl":"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/revslider\/e2_homepage_01102018\/e2-logo-RGB-rec-rand5-128px.jpg","width":128,"height":61,"caption":"eye square GmbH"},"image":{"@id":"https:\/\/www.eye-square.com\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.eye-square.com\/en\/#\/schema\/person\/8645b8d1c90cac1c574996187454732d","name":"Astrid Aumayer","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/b6791135c05c209ac99ab33519880bc53deeeac2ab4b52b9fd31364edc2a284b?s=96&d=blank&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b6791135c05c209ac99ab33519880bc53deeeac2ab4b52b9fd31364edc2a284b?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b6791135c05c209ac99ab33519880bc53deeeac2ab4b52b9fd31364edc2a284b?s=96&d=blank&r=g","caption":"Astrid Aumayer"},"sameAs":["https:\/\/x.com\/aumayer"],"url":"https:\/\/www.eye-square.com\/en\/author\/aumayer\/"}]}},"_links":{"self":[{"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/posts\/64989","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/comments?post=64989"}],"version-history":[{"count":8,"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/posts\/64989\/revisions"}],"predecessor-version":[{"id":65085,"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/posts\/64989\/revisions\/65085"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/media\/65037"}],"wp:attachment":[{"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/media?parent=64989"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/categories?post=64989"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/tags?post=64989"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}