{"id":64578,"date":"2024-10-23T14:06:37","date_gmt":"2024-10-23T12:06:37","guid":{"rendered":"https:\/\/www.eye-square.com\/en\/?p=64578"},"modified":"2024-11-27T13:05:58","modified_gmt":"2024-11-27T12:05:58","slug":"deeper-insights-days-2024","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/en\/deeper-insights-days-2024\/","title":{"rendered":"planung&analyse Deeper Insights Days in November"},"content":{"rendered":"

[vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space height=”30″][vc_single_image image=”64611″ img_size=”full” alignment=”center” onclick=”custom_link” img_link_target=”_blank” css=”” qode_css_animation=””][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”30″][vc_empty_space height=”30″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_column_text css=””]<\/p>\n

Insights with eye square at DID <\/span><\/h1>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”15px”][vc_column_text css=””]At the end of October this year, the Deeper Insights Days will commence once again. This webinar series by planung & analyse<\/a> promises in-depth insights into methodologies and research findings. eye square enhances this year’s series with a contribution on the power of social advertising.[\/vc_column_text][vc_empty_space height=”30px”][vc_empty_space height=”30px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=”” css=”.vc_custom_1729697317359{padding-top: 35px !important;padding-right: 35px !important;padding-bottom: 35px !important;padding-left: 35px !important;background-color: #DFE1F2 !important;}”][vc_column][vc_empty_space height=”30px”][vc_column_text css=””]<\/p>\n

Web-Seminar<\/strong>
\nSpeaker: Matthias Rothensee
\nDate: 19th November 2024
\nTime: 11:00AM CET
\n<\/strong><\/p>\n

[\/vc_column_text][vc_empty_space height=”30px”][vc_column_text css=””]<\/p>\n

Social Media Drives Sales!
\n<\/span><\/h1>\n

[\/vc_column_text][vc_empty_space height=”15px”][vc_column_text css=””]This webinar will present three new eye square studies from 2024 that illustrate the significant impact of social media ads on purchasing behavior and the reasons behind it.<\/p>\n

The first study confirms that creator ads generate sales across all platforms, highlighting an often-overlooked social platform: Snapchat. The second study reveals the surprisingly lasting effects of social media advertising on sales.<\/p>\n

The third study employs smartphone eye tracking to investigate causation, showing that the more attention ads on TikTok and similar platforms receive, the greater the likelihood of subsequent purchases.[\/vc_column_text][vc_empty_space height=”15px”][vc_column_text css=””]The webinar will be held in German.<\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” z_index=”” css=”.vc_custom_1729697351085{background-color: #DFE1F2 !important;}”][vc_column][vc_empty_space height=”30px”]Register Now!<\/a>[vc_empty_space height=”30px”][vc_empty_space height=”30px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column width=”1\/4″][vc_empty_space height=”30px”][vc_empty_space height=”30px”][vc_empty_space height=”30px”][vc_single_image image=”57181″ onclick=”custom_link” img_link_target=”_blank” css=”” qode_css_animation=”” link=”https:\/\/download.eye-square.com\/web\/m\/EN_Interview%20Rothensee%20zum%20Webinar_Social%20Media%20Drives%20Sales.pdf”][vc_empty_space height=”30px”][\/vc_column][vc_column width=”3\/4″][vc_empty_space height=”30px”][vc_empty_space height=”30px”][vc_empty_space height=”30px”][vc_column_text css=””]<\/p>\n

Interview on the Deeper Insights Days with Matthias Rothensee
\n<\/span><\/h1>\n

[\/vc_column_text][vc_empty_space height=”15px”][vc_column_text css=””]Social media advertising is an integral part of marketing strategies. However, while many marketers focus on short-term performance indicators such as clicks and traffic or on brand building, the topic of sales is often neglected. In this pre-interview to the webinar, Matthias Rothensee explains how social media advertising contacts can actually boost sales.[\/vc_column_text][vc_empty_space height=”30px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” z_index=”” css=”.vc_custom_1730903904239{background-color: #FFFFFF !important;}”][vc_column][vc_empty_space height=”30px”]Read Interview!<\/a>[vc_empty_space height=”30px”][vc_empty_space height=”30px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=”” css=”.vc_custom_1729684120289{background-color: #FFFFFF !important;}”][vc_column][vc_empty_space height=”30px”][vc_empty_space height=”30px”][vc_empty_space height=”30px”][vc_column_text css=””]<\/p>\n

About Matthias Rothensee
\n<\/span><\/h1>\n

[\/vc_column_text][vc_empty_space height=”30px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=”” css=”.vc_custom_1729684102984{padding-bottom: px !important;background-color: #FFFFFF !important;}”][vc_column width=”1\/4″][vc_empty_space height=”30px”][vc_single_image image=”61668″ css=”” qode_css_animation=””]Dr Matthias Rothensee<\/a> is responsible for method and innovation development at eye square. His research focuses on the implicit effect of advertising, emotions and visual perception. He is an expert in media research and multivariate statistics and develops eye square’s media benchmarks.<\/p>\n

He speaks at conferences (e.g. DMEXCO, Horizont, IIeX) and publishes in specialist journals (e.g. Journal of Consumer Marketing, European Business Review and Social Science Computer Review). In addition to eye square, he teaches advertising psychology and research methods.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space height=”30″][vc_single_image image=”64611″ img_size=”full” alignment=”center” onclick=”custom_link” img_link_target=”_blank” css=”” qode_css_animation=””][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”30″][vc_empty_space height=”30″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_column_text css=””] Insights with eye square at DID [\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no”…<\/p>\n","protected":false},"author":21,"featured_media":64612,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7198,1,7203],"tags":[],"class_list":["post-64578","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-7198","category-news","category-events"],"yoast_head":"\nWeb Seminar on Social Advertising at Deeper Insights Days<\/title>\n<meta name=\"description\" content=\"In his web seminar as part of this years' planung&analyse Deeper Insights Days, Dr. Matthias Rothensee will present the sales power of social media.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eye-square.com\/en\/deeper-insights-days-2024\/\" \/>\n<meta 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