{"id":64244,"date":"2024-10-02T13:00:02","date_gmt":"2024-10-02T11:00:02","guid":{"rendered":"https:\/\/www.eye-square.com\/en\/?p=64244"},"modified":"2024-10-12T00:23:42","modified_gmt":"2024-10-11T22:23:42","slug":"planunganalyse-insights-event-recap","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/en\/planunganalyse-insights-event-recap\/","title":{"rendered":"planung&analyse Insights Event Recap"},"content":{"rendered":"

[vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space height=”30″][vc_single_image image=”64246″ img_size=”full” alignment=”center” onclick=”custom_link” img_link_target=”_blank” css=”” qode_css_animation=””][vc_empty_space height=”15″][vc_column_text css=””]<\/p>\n

Photo: Thomas Fedra<\/em><\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”30″][vc_empty_space height=”30″][vc_column_text css=””]<\/p>\n

planung&analyse Insights Events 2024-Recap
\n<\/span><\/span><\/span><\/h1>\n

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September 24 and 25, 2024 in Frankfurt am Main<\/span><\/span><\/span><\/h5>\n

[\/vc_column_text][vc_empty_space height=”30″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_column_text css=””]Under the motto \u201cEverything will be different\u201d<\/strong>, this year’s planning &analysis Insights event<\/strong><\/a> on September 24\/25 in Frankfurt am Main<\/strong> provided its visitors with fascinating insights and fresh perspectives for the market research industry. The event focused on current topics such as artificial intelligence (AI)<\/strong>, sustainability, responsibility and diversity.<\/strong> Within the framework of these topics, many interested scientists and experts gathered to share their views with the Insights-days visitors.<\/p>\n

Many thanks to Diana Goldbeck, Director Events Media & Marketing at the dvf-conference Group, for the outstanding organization of this year’s Insights and the Horizon Advertising Impact Summit and to Sabine Hedewig-Mohr for the organization and presentation of the planung&analyse anniversary event in the memorable location of Frankfurt’s Goethe University<\/a>![\/vc_column_text][vc_empty_space height=”30″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_gallery interval=”3″ images=”64248,64250,64251,64252,64253,64254,64255″ img_size=”full” css=”” show_image_description=”yes”][vc_column_text css=””]<\/p>\n

Photos: Thomas Fedra<\/span><\/em><\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”30″][vc_column_text css=””]<\/p>\n

Artificial Intelligence in Market Research<\/strong><\/h1>\n

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The application of AI is arguably the most discussed topic in our industry today. Our CEO, Michael Schie\u00dfl<\/a>, contributed to this conversation with his presentation at this year’s planning&analysis Insights Event.<\/p>\n

In his talk titled “What Gives an AI User the Right to Hope,” Michael focused on the importance of empirical data in understanding the capabilities and limitations of artificial intelligence in media perception and implicit attitudes. He emphasized that AI still has a long way to go in truly understanding and predicting where people direct their attention. To address this challenge, the experts at eye square developed a new in-context eye-tracking technology called “Seal.” This cutting-edge technology utilizes advanced algorithms and real human data to produce precise and insightful eye-tracking analyses.<\/p>\n

[\/vc_column_text][vc_empty_space height=”30″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”30″][vc_column_text css=””]<\/p>\n

Laudatio by Michael Schiessl on 50 years of planung&analyse<\/strong><\/h1>\n

[\/vc_column_text][vc_empty_space height=”50″][vc_column_text css=””]\u201cI am convinced that the influence of market and opinion research will only increase in the future. However, this will only be the case if this profession remains aware of its special socio-political responsibility and resists the temptation to manipulate the economic needs and political opinions of the population.\u201d\u202f\u202f\u202f\u202f <\/em>[\/vc_column_text][vc_empty_space height=”10″][vc_column_text css=””]<\/p>\n

– Helmut Schmidt, 1974, foreword to the first \u201cInterview und Analyse\u201d, the forerunner of planung&analyse magazin
\n<\/i><\/strong>(Source: horizont.net)<\/i>
\n<\/i><\/strong><\/p>\n

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In his concluding laudatory speech, Michael Schie\u00dfl paid tribute to this year’s anniversaries of the magazine. Among other things, he mentioned the 50th anniversary of planung-und-analyse magazin the planung&analyse Insights event which have been held for 15 consecutive years, and the Horizon Werbewirkungsgipfel which has also been celebrated for a whole decade. He also emphasized the great achievements of the magazine in the past years and especially the work of Sabine Hedwig Mohr, who has been the leading force of the magazine for more than 10 years.<\/p>\n

He also thanked the magazine for the many years of cooperation and the never-ending thirst for discovery. According to Michael, market research is not only fundamental research that deals with human experiences and sensory perceptions; it also forms the basis for a \u201cbetter life and coexistence\u201d.<\/p>\n

[\/vc_column_text][vc_empty_space height=”10″][vc_column_text css=””]<\/p>\n

\u201cMore beauty, kindness and truth\u201d<\/strong><\/p>\n

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With these words, Michael encouraged all market research colleagues to do more and thanked them for their creativity so far. He described market research and the work associated with it as an antidote to the great silence and stigmatization.<\/p>\n

He also commented on the significant importance of interpersonal relationships and bringing together different disciplines for scientific progress, which could potentially have a significant impact on society and technological developments!<\/p>\n

[\/vc_column_text][vc_empty_space height=”30″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”30″][vc_column_text css=””]Click here<\/a> for a review of planung&analyse Insights 2024![\/vc_column_text][vc_empty_space height=”50″]planung&analyse Insights<\/a>[vc_empty_space height=”30″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”30″][vc_column_text css=””]<\/p>\n

Horizont Werbewirkungsgipfel-Presentation of new results from the latest Screenforce study<\/strong><\/h1>\n

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At the concurrently held Horizon Advertising Effectiveness Summit, another event organized by the dfv-Conference Group<\/a>, our eye square experts Stefan Sch\u00f6nherr<\/a> and Marvin Vogt<\/a> presented new findings from the Screenforce study titled “Into the Wild \u2013 How Do Advertising Contacts Work in the Real World?” This summer, the TV industry initiative Screenforce<\/a> sparked intense discussions within the sector. The study, which provides a nuanced view of Total Video, revealed that advertising on social media tends to be forgettable and often ineffective. Recently, the Screenforce initiative released additional findings indicating that TV and BVOD deliver exceptional advertising recall.<\/p>\n<\/div>\n<\/div>\n

[\/vc_column_text][vc_empty_space height=”15″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”30″][vc_column_text css=””]Find more<\/a> impressions of the Horizont Werbewirkungsgipfel![\/vc_column_text][vc_empty_space height=”50″]Horizont Werbewirkungsgipfel<\/a>[vc_empty_space height=”30″][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space height=”30″][vc_single_image image=”64246″ img_size=”full” alignment=”center” onclick=”custom_link” img_link_target=”_blank” css=”” qode_css_animation=””][vc_empty_space height=”15″][vc_column_text css=””] Photo: Thomas Fedra [\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”30″][vc_empty_space height=”30″][vc_column_text css=””] planung&analyse Insights Events 2024-Recap [\/vc_column_text][vc_empty_space height=”15″][vc_column_text css=””] September 24 and 25, 2024…<\/p>\n","protected":false},"author":130,"featured_media":64272,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7198,203,1],"tags":[],"class_list":["post-64244","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-7198","category-conference","category-news"],"yoast_head":"\nplanung&analyse Insights event recap<\/title>\n<meta name=\"description\" content=\"Did you miss the Planning & Analysis Insights event? 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