{"id":64216,"date":"2024-10-02T15:29:00","date_gmt":"2024-10-02T13:29:00","guid":{"rendered":"https:\/\/www.eye-square.com\/en\/?p=64216"},"modified":"2024-10-04T14:08:06","modified_gmt":"2024-10-04T12:08:06","slug":"report-attention-metrics-ecosystem","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/en\/report-attention-metrics-ecosystem\/","title":{"rendered":"Emarketer Attention Metrics Report"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_empty_space height=&#8221;30&#8243;][vc_single_image image=&#8221;64302&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; css=&#8221;&#8221; qode_css_animation=&#8221;&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column][vc_empty_space height=&#8221;30&#8243;][vc_empty_space height=&#8221;30&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<h1><strong><span class=\"headline headline_main\">The Attention Metrics Ecosystem-New eMarketer Report is out<br \/>\n<\/span><\/strong><\/h1>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;15px&#8221;][vc_column_text css=&#8221;&#8221;]In 2024, attention metrics have emerged as a crucial successor to traditional viewability measures. These metrics go beyond simply determining whether an ad was visible to measuring if it captured attention and influenced consumer behavior. However, while attention metrics provide deeper insights, they come with challenges like methodological complexity and a lack of standardization, as noted in a <a href=\"https:\/\/www.emarketer.com\/content\/attention-metrics-ecosystem-2024\" target=\"_blank\" rel=\"noopener\">recent eMarketer report<\/a>\u200b.<\/p>\n<p>The new report on the &#8220;Attention Metrics Ecosystem&#8221; explores how attention metrics are emerging as a vital part of ad measurement strategies, going beyond traditional viewability metrics. These new metrics aim to measure whether an ad was truly noticed and processed by consumers, offering deeper insights into campaign effectiveness.[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2><span class=\"headline headline_main\">Key points:<\/span><\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<ul>\n<li><strong>Beyond Viewability:<\/strong> Attention metrics assess the likelihood that a consumer has actively noticed and absorbed an ad. While viewability focuses on whether an ad was seen, attention goes further by gauging actual engagement.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Data Sources:<\/strong> These metrics rely on a combination of biometric data, surveys, and contextual data gathered from impressions. The integration of human-centered (biometric and survey) and impression-centered (contextual) data results in more comprehensive insights.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Campaign Applications:<\/strong> Attention metrics can be used across the entire campaign life cycle, including planning, optimization, and post-campaign analysis. For instance, programmatic advertisers can use attention data to prioritize higher-quality media placements.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Adoption Hurdles:<\/strong> The lack of standardization in attention metrics is a significant challenge. With diverse methodologies across vendors, advertisers need to carefully choose their partners based on specific use cases.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Vendor Landscape:<\/strong> The attention ecosystem is supported by three key groups\u2014pure-play attention providers, verification vendors, and ad tech vendors. Pure-play providers typically offer attention insights as standalone products, while verification vendors include attention as part of broader campaign measurement tools.<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;30px&#8221;][vc_column_text css=&#8221;&#8221;]Despite the challenges, attention metrics are becoming increasingly popular, with advertisers seeing the value of deeper insights that correlate with campaign outcomes. Advertisers and brands are recognizing the power of these deeper insights. Nearly half of the decision-makers in the digital ad space are focusing more on attention metrics this year, and for good reason. These metrics don\u2019t just help measure what has already happened; they can inform media buying strategies and even creative decisions in real time, optimizing for what captures attention.[\/vc_column_text][vc_empty_space height=&#8221;30px&#8221;][vc_empty_space height=&#8221;30px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221; css=&#8221;.vc_custom_1728042130257{padding-top: 35px !important;padding-right: 35px !important;padding-bottom: 35px !important;padding-left: 35px !important;background-color: #DFE1F2 !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;30px&#8221;][vc_single_image image=&#8221;64336&#8243; img_size=&#8221;medium&#8221; onclick=&#8221;custom_link&#8221; css=&#8221;&#8221; qode_css_animation=&#8221;&#8221; link=&#8221;https:\/\/www.emarketer.com\/content\/attention-metrics-ecosystem-2024&#8243;][vc_empty_space height=&#8221;30px&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;30px&#8221;][vc_empty_space height=&#8221;30px&#8221;][vc_empty_space height=&#8221;30px&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h1><strong><span class=\"headline headline_main\">Get the Emarketer Report on Attention Metrics!<\/span><\/strong><\/h1>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;30px&#8221;]<a  itemprop=\"url\" href=\"https:\/\/content-na1.emarketer.com\/attention-metrics-ecosystem-2024\" target=\"_blank\" data-hover-background-color=\"#131631\" data-hover-border-color=\"#131631\" data-hover-color=\"#FFFFFF\" class=\"qbutton  default\" style=\"color: #FFFFFF; border-color: #007FFF; margin: 5px 5px 5px 5px; border-radius: 25px;-moz-border-radius: 25px;-webkit-border-radius: 25px; background-color:#007FFF;\">Download!<\/a>[vc_empty_space height=&#8221;30px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column][vc_empty_space height=&#8221;30px&#8221;][vc_empty_space height=&#8221;30px&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h1><span class=\"headline headline_main\"><strong>eye square plays a vital role in ensuring the Quality of the latest eMarketer Report on the Attention Metrics Ecosystem<\/strong><\/span><span class=\"headline headline_main\">\u00a0<\/span><\/h1>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;15px&#8221;][vc_column_text css=&#8221;&#8221;]For its reports, <a href=\"https:\/\/www.emarketer.com\/\" target=\"_blank\" rel=\"noopener\">eMarketer<\/a> implements a targeted interview outreach strategy aimed at specific companies and roles, ensuring a diverse representation across different sectors, sizes, and histories. Also Jeff Bander, President US eye square Inc., has been interviewed in August 2024 for the recent report on Attention Metrics.<\/p>\n<p>Our attention metrics aren\u2019t just numbers\u2014they\u2019re insights that guide decisions. With our <a href=\"https:\/\/www.eye-square.com\/en\/ad-to-cart-effect\/\" target=\"_blank\" rel=\"noopener\">Ad-to-Cart Effect<\/a> and <a href=\"https:\/\/www.eye-square.com\/en\/in-context-experience-research\/\" target=\"_blank\" rel=\"noopener\">Live InContext testing<\/a>, we measure how ads affect user behavior across platforms like YouTube, Amazon, and Instagram, allowing you to optimize campaigns for true consumer engagement, not just impressions\u200b\u200b\u200b. Our in-context testing solutions, which present ads in real-life settings like social media feeds, allow brands to see how their ads are perceived in the wild.<\/p>\n<p>In our <a href=\"https:\/\/www.eye-square.com\/en\/attention-insights\/\" target=\"_blank\" rel=\"noopener\">Attention Research<\/a>, we&#8217;ve been focused on measuring not just what users see, but what they truly engage with. eye square is part of the attention metrics ecosystem by providing specialized tools that capture both explicit and implicit measures of attention during advertising interactions, positioning it within a segment of attention measurement providers that focus on deep behavioral insights.<\/p>\n<p>Compared to the broader attention metrics ecosystem described in this <a href=\"https:\/\/www.emarketer.com\/content\/attention-metrics-ecosystem-2024\" target=\"_blank\" rel=\"noopener\">report<\/a>, eye square\u2019s approach stands out for its focus on <a href=\"https:\/\/www.eye-square.com\/en\/in-context-experience-research\/\" target=\"_blank\" rel=\"noopener\">in-context testing<\/a> and <a href=\"https:\/\/www.eye-square.com\/en\/implicit-methods\/\" target=\"_blank\" rel=\"noopener\">implicit psychological methods<\/a>, providing advertisers with actionable insights on attention that are grounded in real-world ad experiences. We focus on combining explicit and implicit measures, helps bridge the gap between traditional attention metrics and deeper consumer engagement.[\/vc_column_text][vc_empty_space height=&#8221;30px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column][vc_empty_space height=&#8221;30&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h1><strong>About Jeff Bander<br \/>\n<\/strong><\/h1>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;30px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;20px&#8221;][vc_single_image image=&#8221;55630&#8243; css=&#8221;&#8221; qode_css_animation=&#8221;&#8221;][vc_empty_space height=&#8221;20px&#8221;]<span class='q_social_icon_holder circle_social' data-color=#131631 data-hover-background-color=#FFFFFF data-hover-color=#007FFF><a itemprop='url' href='https:\/\/www.linkedin.com\/in\/jeffbander\/' target='_blank'><span class='fa-stack fa-2x' style='background-color: #FFFFFF;'><i class=\"qode_icon_font_awesome fa fa-linkedin \" style=\"color: #131631;\" ><\/i><\/span><\/a><\/span>[vc_empty_space height=&#8221;20px&#8221;][vc_column_text css=&#8221;&#8221;]<a href=\"mailto:bander@eye-square.com\">bander@eye-square.com<\/a>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;20px&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<p>Based in our New York office, Jeff Ephraim Bander is our President of eye square Inc. for the USA.<\/p>\n<p>Jeff (MBA) has been a thought leader in the market research world since 2008 and has gained over 25 years of experience with various research companies. Before coming to eye square he held the position of <a href=\"https:\/\/finance.yahoo.com\/news\/sticky-president-jeff-bander-named-205944848.html\">award-winning, President of North America<\/a> at Sticky,\u00a0 a provider of online eye tracking studies.<\/p>\n<p>Jeff has been featured in AdAge, MediaPost and <a href=\"https:\/\/adexchanger.com\/data-driven-thinking\/for-brands-breaking-up-with-fraud-is-hard-to-do\/\">AdExchanger<\/a> and has presented along big names such as P&amp;G, Unilever and Colgate.<\/p>\n<\/div>\n<\/div>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_empty_space height=&#8221;30&#8243;][vc_single_image image=&#8221;64302&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; css=&#8221;&#8221; qode_css_animation=&#8221;&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column][vc_empty_space height=&#8221;30&#8243;][vc_empty_space height=&#8221;30&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column][vc_column_text css=&#8221;&#8221;] The Attention Metrics Ecosystem-New eMarketer Report is out [\/vc_column_text][vc_empty_space height=&#8221;15px&#8221;][vc_column_text&#8230;<\/p>\n","protected":false},"author":21,"featured_media":64303,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7198,328,1],"tags":[],"class_list":["post-64216","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-7198","category-international","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Attention Metrics and Attention Research<\/title>\n<meta name=\"description\" content=\"eye square contributed with background information on the topic of the latest eMarketer report. Read more on the attention metrics ecosystem.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eye-square.com\/en\/report-attention-metrics-ecosystem\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Emarketer Attention Metrics Report\" \/>\n<meta property=\"og:description\" content=\"eye square contributed with background information on the topic of the latest eMarketer report. 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