{"id":64151,"date":"2024-09-27T12:34:45","date_gmt":"2024-09-27T10:34:45","guid":{"rendered":"https:\/\/www.eye-square.com\/en\/?p=64151"},"modified":"2024-10-16T12:27:47","modified_gmt":"2024-10-16T10:27:47","slug":"advertising-week-new-york-2024","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/en\/advertising-week-new-york-2024\/","title":{"rendered":"Advertising Week in New York 2024"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_empty_space height=&#8221;30&#8243;][vc_single_image image=&#8221;64490&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; css=&#8221;&#8221; qode_css_animation=&#8221;&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column][vc_empty_space height=&#8221;30&#8243;][vc_empty_space height=&#8221;30&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h1 style=\"text-transform: none;\"><span class=\"headline headline_main\"><span data-teams=\"true\"><span class=\"ui-provider a b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\">Meet us at this year&#8217;s Advertising Week in New York!<br \/>\n<\/span><\/span><\/span><\/h1>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;15&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h5>7-10. Oktober 2024 | Manhattan<\/h5>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column][vc_empty_space height=&#8221;30&#8243;][vc_column_text css=&#8221;&#8221;]<a href=\"https:\/\/advertisingweek.com\/event\/awnewyork-2024\/\"><strong>Advertising Week in New York<\/strong><\/a> brings together marketing and communications executives every year. From October 7-10, 2024, this year&#8217;s Advertising Week offers a breathtaking location in the heart of Manhattan. New themed zones, community gatherings, bars and caf\u00e9s, wellness and health experiences and much more await you at this Advertising Week!<\/p>\n<p>Are you interested? And want to dive into the depths of these topics together with the leading experts in marketing and communication.[\/vc_column_text][vc_empty_space height=&#8221;30&#8243;][vc_empty_space height=&#8221;30&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column]<a  itemprop=\"url\" href=\"https:\/\/newyork2024.advertisingweek.com\/register\" target=\"_blank\" data-hover-background-color=\"#131631\" data-hover-border-color=\"#131631\" data-hover-color=\"#ffffff\" class=\"qbutton  center default\" style=\"color: #ffffff; border-color: #007fff; font-weight: 600; margin: 5px 5px 5px 5px; border-radius: 25px;-moz-border-radius: 25px;-webkit-border-radius: 25px; background-color:#007fff;\">Register here!<\/a>[\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221; css=&#8221;.vc_custom_1727423477714{background-color: #FFFFFF !important;}&#8221;][vc_column][vc_empty_space height=&#8221;60&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2 style=\"text-transform: none;\"><span class=\"headline headline_main\">The eye square Brand &amp; Media team is expecting you!<br \/>\n<\/span><\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20&#8243;][vc_column_text css=&#8221;&#8221;]eye square will also be at this year&#8217;s <a href=\"https:\/\/advertisingweek.com\/event\/awnewyork-2024\/\">Advertising Week<\/a> in New York to discover with visitors how creator ads are revolutionizing the interaction between brands and consumers on social media. Their new study with more than 5,000 social media users measured how creator messaging increases brand impact and sales and makes brands appear more innovative and cheerful.[\/vc_column_text][vc_empty_space height=&#8221;50&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221; css=&#8221;.vc_custom_1727423957815{background-color: #F0F0F0 !important;}&#8221;][vc_column][vc_empty_space height=&#8221;50&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h5><span class=\"headline headline_main\">Key Takeaways<\/span><\/h5>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;15&#8243;][vc_column_text css=&#8221;&#8221;]The key insights you can take away from the presentation <strong>\u201cAuthenticity Sells: Creators Enhancing Brand Reputation and Commerce\u201d<\/strong> with Stefan Sch\u00f6nherr, OMNI Media Group and Snap Inc. are:[\/vc_column_text][vc_empty_space height=&#8221;30&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<ul>\n<li>Understand how creator messaging increases brand impact<\/li>\n<li>Learn how creator ads are revolutionizing the interaction between brand and consumer<\/li>\n<li>Learn more about platform-specific insights such as creator recommendations<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;50&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column][vc_empty_space height=&#8221;30&#8243;][vc_empty_space height=&#8221;30&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2 style=\"text-transform: none;\"><span class=\"headline headline_main\">About Stefan Sch\u00f6nherr<br \/>\n<\/span><\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;15&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;20&#8243;][vc_single_image image=&#8221;61601&#8243; css=&#8221;&#8221; qode_css_animation=&#8221;&#8221;][vc_empty_space height=&#8221;15&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<p><strong>Stefan Sch\u00f6nherr <\/strong><br \/>\n<strong>Executive Vice President Brand &amp; Media Experience<br \/>\n<\/strong><\/p>\n<\/div>\n<\/div>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;5px&#8221;][vc_column_text css=&#8221;&#8221;]<a href=\"mailto:schoenherr@eye-square.com\" target=\"_blank\" rel=\"noopener\">schoenherr@eye-square.com<\/a>[\/vc_column_text][vc_empty_space height=&#8221;5px&#8221;]<span class='q_social_icon_holder circle_social' ><a itemprop='url' href='linkedin.com\/in\/stefan-sch\u00f6nherr-330b5160' target='_self'><span class='fa-stack fa-lg' style=''><i class=\"qode_icon_font_awesome fa fa-linkedin \" style=\"\" ><\/i><\/span><\/a><\/span>[vc_empty_space height=&#8221;15&#8243;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;20&#8243;][vc_column_text css=&#8221;&#8221;]Stefan Sch\u00f6nherr has been working as a specialist for brands and media in the Brand &amp; Media Experience unit at eye square since 2007, where he has been head since 2013 and a partner since 2018. He has a degree in psychology with a focus on media consulting, advertising impact and media reception.<\/p>\n<p>In his role, he supports advertisers and marketers through studies that promote the understanding of media genres, advertising formats and creative performance. Stefan has a particular focus on moving image advertising and is considered one of the leading experts on the processing and impact of digital creative and social media advertising.<\/p>\n<p>In 2021, he conducted the largest media ethnography in the German-speaking world, \u201cTrack the Success\u201d, for Screenforce. He also leads internationally award-winning studies such as \u201cPower of Creation\u201d (IAB Research Award, 2016) and \u201cDisplay wirkt implizit\u201d (nominated for the BVM Innovation Award, 2011).<\/p>\n<p>Stefan Sch\u00f6nherr moderates workshops on digital creation and is a regular speaker at conferences.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_empty_space height=&#8221;30&#8243;][vc_single_image image=&#8221;64490&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; css=&#8221;&#8221; qode_css_animation=&#8221;&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column][vc_empty_space height=&#8221;30&#8243;][vc_empty_space height=&#8221;30&#8243;][vc_column_text css=&#8221;&#8221;] Meet us at this year&#8217;s Advertising Week in New York! [\/vc_column_text][vc_empty_space height=&#8221;15&#8243;][vc_column_text css=&#8221;&#8221;] 7-10. Oktober 2024 | Manhattan&#8230;<\/p>\n","protected":false},"author":130,"featured_media":64491,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7198,1,7182],"tags":[],"class_list":["post-64151","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-7198","category-news","category-newsletter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Advertising Week in New York 2024<\/title>\n<meta name=\"description\" content=\"Meet our eye square experts Giulia Manca and Lisa Neumann at this year&#039;s Advertising Week in New York 2024!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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