{"id":63856,"date":"2024-08-29T08:23:47","date_gmt":"2024-08-29T06:23:47","guid":{"rendered":"https:\/\/www.eye-square.com\/en\/?p=63856"},"modified":"2024-10-17T13:22:06","modified_gmt":"2024-10-17T11:22:06","slug":"launch-incontext-eye-tracking-technology","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/en\/launch-incontext-eye-tracking-technology\/","title":{"rendered":"New InContext Eye Tracking Technology"},"content":{"rendered":"

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”30″][vc_single_image image=”64531″ img_size=”large” alignment=”center” onclick=”custom_link” img_link_target=”_blank” css=”” qode_css_animation=”” link=”https:\/\/sh1.sendinblue.com\/3hly4zr829xpfe.html?t=1684139128″][vc_empty_space height=”50″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_column_text css=””]<\/p>\n

eye square has launched an Innovative InContext Eye Tracking Technology
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[\/vc_column_text][vc_empty_space height=”10″][vc_column_text css=””]We are excited to offer fully integrated InContext Eye Tracking for the first time, powered by our innovative\u00a0SEAL<\/strong> engine\u00a0[\u201cS<\/strong>mart E<\/strong>ye Tracking\u00a0Al<\/strong>gorithm\u201d]. SEAL<\/strong> is the result of our efforts to align eye tracking with the changing challenges of the digital age. The new technology combines eye square’s patented eye tracking tools with our well-known realistic in-context environments: device-independent, extremely user-friendly and data-secure.<\/p>\n

With the combination of precise smartphone eye tracking<\/a> and industry-leading InContext environments<\/a>, it is finally possible to conduct all types of digital experiments on mobile devices. This opens up a whole new range of possibilities for comparing the impact of your creations on different social media and publisher platforms before they are played out, and for finding answers to important questions: How does my creation perform on social media? Which creation is right when and where? How does the advertising impact of platforms compare? Where is it worth buying media?[\/vc_column_text][vc_empty_space height=”30″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”30″][vc_column_text css=””]<\/p>\n

Get authentic insights into the digital impact of your creations!
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[\/vc_column_text][vc_empty_space height=”10″][vc_column_text css=””]Every advertising campaign aims to deliver reliable, predictable and positive results for the brand. With InContext Eye Tracking<\/a> technology, eye square presents a pioneering solution that enables designers and researchers to gain valuable insights into the experiences generated by their creative content before they publish it.[\/vc_column_text][vc_empty_space height=”30″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column width=”1\/4″][vc_empty_space height=”30″][vc_single_image image=”63893″ css=”” qode_css_animation=”element_from_bottom”][vc_empty_space height=”30″][\/vc_column][vc_column width=”3\/4″][vc_empty_space height=”30″][vc_column_text css=””]<\/p>\n

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InContext Smartphone Eye Tracking technology accelerates the delivery of better campaigns to the market, making it the ideal tool for measuring attention effectively.
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[\/vc_column_text][vc_empty_space height=”30″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”30″]Learn more!<\/a>[vc_empty_space height=”30″][vc_empty_space height=”30″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=”” css=”.vc_custom_1724322520675{padding-top: 35px !important;padding-right: 35px !important;padding-bottom: 35px !important;padding-left: 35px !important;background-color: #dfe1f2 !important;border-color: #ffffff !important;}”][vc_column][vc_empty_space height=”30″][vc_column_text css=””]eye square’s InContext Eye Tracking<\/a> technology is panel-friendly, requires no expensive hardware or app installation, and works seamlessly on a variety of popular platforms and formats, utilizing the smartphone camera that everyone already carries.<\/strong><\/p>\n