{"id":63745,"date":"2024-08-22T13:33:43","date_gmt":"2024-08-22T11:33:43","guid":{"rendered":"https:\/\/www.eye-square.com\/en\/?p=63745"},"modified":"2024-09-04T12:57:09","modified_gmt":"2024-09-04T10:57:09","slug":"werbewirkungsgipfel-2024-2","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/en\/werbewirkungsgipfel-2024-2\/","title":{"rendered":"Come and meet us at the Horizont Werbewirkungsgipfel 2024!"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column][vc_empty_space height=&#8221;30&#8243;][vc_single_image image=&#8221;63749&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; css=&#8221;&#8221; qode_css_animation=&#8221;&#8221; link=&#8221;https:\/\/sh1.sendinblue.com\/3hly4zr829xpfe.html?t=1684139128&#8243;][vc_empty_space height=&#8221;50&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<h1><strong>The Advertising Industry Summit<br \/>\n<\/strong><\/h1>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;10&#8243;][vc_column_text css=&#8221;&#8221;]The digital and mobile landscape is evolving rapidly, bringing new demands for effective advertising strategies. At the <strong>HORIZONT Werbewirkungsgipfel 2024<\/strong>, industry leaders will convene to explore the latest insights and trends.[\/vc_column_text][vc_empty_space height=&#8221;30&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column][vc_empty_space height=&#8221;30&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h1><strong>Program Highlights<br \/>\n<\/strong><\/h1>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;10&#8243;][vc_column_text css=&#8221;&#8221;]In addition to our own presentation on September 24, 2024, the Advertising Effectiveness Summit will feature a variety of engaging sessions and discussions with industry leaders. Topics will include the latest trends in advertising effectiveness, innovative measurement techniques, and best practices for targeted campaign planning.<\/p>\n<p>Take your chance to learn about the latest developments in advertising effectiveness and network with industry experts. Secure your ticket today for the<strong> HORIZONT Werbewirkungsgipfel 2024!<\/strong><\/p>\n<p><strong>Get more informations:<\/strong> <a href=\"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/\" target=\"_new\" rel=\"noopener\">HORIZONT Werbewirkungsgipfel<\/a>[\/vc_column_text][vc_empty_space height=&#8221;30&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column][vc_empty_space height=&#8221;30&#8243;]<a  itemprop=\"url\" href=\"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/programm\/\" target=\"_blank\" data-hover-background-color=\"#131631\" data-hover-border-color=\"#131631\" data-hover-color=\"#ffffff\" class=\"qbutton  center default\" style=\"color: #ffffff; border-color: #007fff; font-weight: 600; margin: 5px 5px 5px 5px; border-radius: 25px;-moz-border-radius: 25px;-webkit-border-radius: 25px; background-color:#007fff;\">Program!<\/a>[vc_empty_space height=&#8221;30&#8243;][vc_empty_space height=&#8221;30&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221; css=&#8221;.vc_custom_1724322520675{padding-top: 35px !important;padding-right: 35px !important;padding-bottom: 35px !important;padding-left: 35px !important;background-color: #dfe1f2 !important;border-color: #ffffff !important;}&#8221;][vc_column][vc_empty_space height=&#8221;30&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h4><span class=\"topline\"><strong>Date:<\/strong> September 24th, 2024<\/span><br \/>\n<strong>Time<\/strong>: 14:40 CEST<br \/>\n<span class=\"topline\"><strong>Location:<\/strong> Naxoshalle, Frankfurt am Main<\/span><br \/>\n<strong>Language:<\/strong> German<\/h4>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;30&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h1><strong>Study \u2013 &#8220;Into the wild:How do advertising contacts influence the real world?&#8221;<\/strong><\/h1>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;10&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: left;\">Don&#8217;t miss the upcoming presentation featuring Stefan Sch\u00f6nherr, VP of Brand &amp; Media Experience and Partner at eye square, alongside Marvin Vogt, Senior Research Consultant at eye square. We will be sharing the latest findings from a media study conducted in collaboration with our long-term partner <a href=\"https:\/\/www.screenforce.de\/\" target=\"_blank\" rel=\"noopener\">Screenforce<\/a> in Frankfurt.<\/p>\n<p style=\"text-align: left;\">This study explores the impact of advertising contacts in real-world settings and the insights that can be leveraged to enhance advertising strategies. It offers a deep understanding of consumer behavior and perception, making it essential for anyone looking to improve the effectiveness of their campaigns in an increasingly complex media landscape.<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;30&#8243;][vc_column_text css=&#8221;&#8221;]<strong>The presentation at the Advertising Effectiveness Summit addresses questions such as<br \/>\n<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;15&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<ul>\n<li>How do individuals feel after being inundated with images on Instagram?<\/li>\n<li>What level of attention do we give to television commercials?<\/li>\n<li>For how long do viewers engage with advertisements on TikTok?<\/li>\n<li>Are brands perceived differently in the BVOD environment?<\/li>\n<li>To what extent does advertising on YouTube disrupt our experience?<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;30&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221; css=&#8221;.vc_custom_1724322650266{padding-top: 0px !important;padding-right: 35px !important;padding-bottom: 35px !important;padding-left: 35px !important;background-color: #dfe1f2 !important;}&#8221;][vc_column]<a  itemprop=\"url\" href=\"https:\/\/horizont.dfvcg-events.de\/werbewirkungsgipfel\/jetzt-anmelden\/\" target=\"_blank\" data-hover-background-color=\"#131631\" data-hover-border-color=\"#131631\" data-hover-color=\"#ffffff\" class=\"qbutton  center default\" style=\"color: #ffffff; border-color: #007fff; font-weight: 600; margin: 5px 5px 5px 5px; border-radius: 25px;-moz-border-radius: 25px;-webkit-border-radius: 25px; background-color:#007fff;\">Register now!<\/a>[vc_empty_space height=&#8221;30&#8243;][vc_empty_space height=&#8221;30&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column][vc_empty_space height=&#8221;60&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h1 style=\"text-align: left;\"><span class=\"headline headline_main\">Learn more about media research experts Stefan Sch\u00f6nherr and Marvin Vogt<br \/>\n<\/span><\/h1>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;30&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;20px&#8221;][vc_single_image image=&#8221;61601&#8243; css=&#8221;&#8221; qode_css_animation=&#8221;&#8221;][vc_empty_space height=&#8221;15px&#8221;][vc_column_text css=&#8221;&#8221;]<strong>Vice President Brand &amp; Media Experience und Partner, eye square<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;5px&#8221;]<span class='q_social_icon_holder circle_social' data-color=#131631 data-hover-background-color=#ffffff data-hover-color=#007fff><a itemprop='url' href='https:\/\/www.linkedin.com\/in\/stefan-sch%C3%B6nherr-330b5160\/?originalSubdomain=de' target='_blank'><span class='fa-stack fa-2x' style='background-color: #ffffff;'><i class=\"qode_icon_font_awesome fa fa-linkedin \" style=\"color: #131631;\" ><\/i><\/span><\/a><\/span>[vc_empty_space height=&#8221;15px&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;10&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<section class=\"av_textblock_section av-25sryv-c29d7ca1b84d1d6eed71f78c01eb1758 \">\n<div class=\"avia_textblock\">\n<p>Since 2007, <a href=\"https:\/\/www.eye-square.com\/en\/stefan-schoenherr\/\" target=\"_blank\" rel=\"noopener\">Stefan Sch\u00f6nherr<\/a> has been a brand and media specialist at eye square, leading the Brand &amp; Media Experience unit since 2013 and becoming a partner in 2018. He holds a degree in psychology, focusing on media consulting, advertising effectiveness, and media reception.<\/p>\n<p>Sch\u00f6nherr provides advertisers and marketers with studies that enhance their understanding of media types, advertising formats, and creative performance. He is particularly engaged with video advertising and is recognized as a leading expert in the processing and impact of digital creation and social media advertising.<\/p>\n<p>In 2021, he conducted the largest media ethnography in the German-speaking region, titled &#8220;Track the Success,&#8221; for Screenforce. He also leads internationally awarded studies, including \u201c<a href=\"https:\/\/www.bvdw.org\/fileadmin\/user_upload\/ovk_gesamtergebnisse_power_of_mobile_creation.pdf\" target=\"_blank\" rel=\"noopener\">Power of Creation<\/a>\u201d which won the IAB Research Award in 2016, and &#8220;Display wirkt implizit,&#8221; nominated for the BVM Innovation Award in 2011.<\/p>\n<p>Additionally, Sch\u00f6nherr facilitates workshops on digital creation and frequently speaks at conferences.<\/p>\n<\/div>\n<\/section>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;30px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column][vc_empty_space height=&#8221;30&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;20px&#8221;][vc_single_image image=&#8221;36833&#8243; css=&#8221;&#8221; qode_css_animation=&#8221;&#8221;][vc_empty_space height=&#8221;15px&#8221;][vc_column_text css=&#8221;&#8221;]<strong>Senior Research Consultant, eye square<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;5px&#8221;]<span class='q_social_icon_holder circle_social' data-color=#131631 data-hover-background-color=#ffffff data-hover-color=#007fff><a itemprop='url' href='linkedin.com\/in\/marvin-vogt' target='_blank'><span class='fa-stack fa-2x' style='background-color: #ffffff;'><i class=\"qode_icon_font_awesome fa fa-linkedin \" style=\"color: #131631;\" ><\/i><\/span><\/a><\/span>[vc_empty_space height=&#8221;15px&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;10&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<section class=\"av_textblock_section av-25sryv-c29d7ca1b84d1d6eed71f78c01eb1758 \">\n<div class=\"avia_textblock\">\n<p><a href=\"https:\/\/www.eye-square.com\/en\/marvin-vogt\/\" target=\"_blank\" rel=\"noopener\">Marvin Vogt<\/a>\u00a0serves as a Senior Research Consultant in the Brand and Media Experience Unit at eye square. He earned his Master of Science in Marketing and Consumer Psychology, focusing on purchasing and consumption behavior, with distinction from the University of Sussex. Prior to joining eye square, he successfully established a new medical technology brand within a pharmaceutical company and is also a trained banker.<\/p>\n<p>In addition to his role as a Senior Research Consultant, he teaches empirical research methods at the Hochschule f\u00fcr Wirtschaft und Umwelt and holds a marketing teaching position at the Hochschule f\u00fcr Wirtschaft und Recht Berlin.<\/p>\n<p>Marvin and Florian conducted the notable study &#8220;Track the Success&#8221; for Screenforce, which stands as one of the most significant and extensive home ethnographies in the DACH region in recent years. This research thoroughly examined how users engage with various media channels (TV, BVOD, YouTube, and Facebook) and the advertising presented on these platforms, exploring the implications for perception, reaction, and effectiveness.<\/p>\n<\/div>\n<\/section>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;30px&#8221;][\/vc_column][\/vc_row][vc_column][\/vc_column]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column][vc_empty_space height=&#8221;30&#8243;][vc_single_image image=&#8221;63749&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; css=&#8221;&#8221; qode_css_animation=&#8221;&#8221; link=&#8221;https:\/\/sh1.sendinblue.com\/3hly4zr829xpfe.html?t=1684139128&#8243;][vc_empty_space height=&#8221;50&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column][vc_column_text css=&#8221;&#8221;] The Advertising Industry Summit [\/vc_column_text][vc_empty_space height=&#8221;10&#8243;][vc_column_text css=&#8221;&#8221;]The digital and mobile landscape is evolving rapidly, bringing new demands&#8230;<\/p>\n","protected":false},"author":21,"featured_media":63748,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5126,7198,203,1],"tags":[],"class_list":["post-63745","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-5126","category-7198","category-conference","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Market Research at the business event Werbewirkungsgipfel 2024<\/title>\n<meta name=\"description\" content=\"Meet eye square at the HORIZONT Werbewirkungsgipfel 2024, the annual meeting of advertisers, Agency representatives and marketers!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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