{"id":63481,"date":"2024-08-16T12:02:02","date_gmt":"2024-08-16T10:02:02","guid":{"rendered":"https:\/\/www.eye-square.com\/en\/?p=63481"},"modified":"2024-08-16T16:44:59","modified_gmt":"2024-08-16T14:44:59","slug":"pioneers-in-human-experience-research","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/en\/pioneers-in-human-experience-research\/","title":{"rendered":"Pioneers in Human Experience Research"},"content":{"rendered":"

[vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space height=”30″][vc_single_image image=”63484″ img_size=”large” alignment=”center” css=”” qode_css_animation=””][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”30″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”30″][vc_column_text css=””]<\/p>\n

25 years of Human Experience research at eye square<\/strong><\/h1>\n

[\/vc_column_text][vc_empty_space height=”15px”][vc_column_text css=””]Twenty-five years ago, Sabrina Duda<\/a> and Michael Schie\u00dfl<\/a> established eye square in Berlin, drawing from a strong foundation in academic psychological research. Since then, we have evolved into a leader in market research, recognized for our innovative methodologies that blend psychology with technology.[\/vc_column_text][vc_empty_space height=”30px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”30″][vc_column_text css=””]<\/p>\n

The Origin<\/h1>\n

[\/vc_column_text][vc_empty_space height=”15″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_column_text css=””]<\/p>\n

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The founding concept of eye square was based on applying psychological insights to market research. Founder Sabrina Duda contributed her expertise in usability research, while Michael Schie\u00dfl enhanced the field with his psychological knowledge of emotional responses to digital content, influenced by his studies in the United States.<\/p>\n

Alongside other founding members like Philipp Reiter<\/a> and Andreas Thoelke<\/a>, our company quickly established itself as a leader in research on visual attention and user experience.<\/p>\n<\/div>\n<\/div>\n

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[\/vc_column_text][vc_empty_space height=”30px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”30″][vc_column_text css=””]<\/p>\n

Development and Growth<\/h1>\n

[\/vc_column_text][vc_empty_space height=”15″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_column_text css=””]<\/p>\n

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Over the years, we have expanded our research from usability to broader topics such as user experience, brand and media experience, shopper experience<\/a>, and the concept of human experience. By growing our core team and integrating new technologies, we have extended our reach from Europe to Asia and eventually to the United States. Clients like LG Electronics, PayPal, and Meta have leveraged our expertise to gain deeper insights into user and consumer behaviors and emotions.<\/p>\n<\/div>\n<\/div>\n

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[\/vc_column_text][vc_empty_space height=”30″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”30″][vc_column_text css=””]<\/p>\n

Technology and Innovation<\/h1>\n

[\/vc_column_text][vc_empty_space height=”15″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_column_text css=””]A pivotal moment in our company’s history was the creation of In-Context technologies<\/a>. These innovations allow us to test advertising strategies and user experiences directly within digital environments, ensuring that our research findings are both realistic and valid. The ongoing integration of artificial intelligence and machine learning has enabled us to analyze data more swiftly and accurately, positioning us at the forefront of market research.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”30px”][vc_column_text css=””]<\/p>\n

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Today, we advocate for a holistic approach<\/a> to market research that views individuals in their entirety. With our proprietary technologies and methodologies, we continue to set standards and aim to make research more accessible and efficient. The annual Memex Conference<\/a>, held since 2015, further demonstrates our commitment to staying current and continually redefining the boundaries of market research.<\/p>\n<\/div>\n<\/div>\n

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[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”30px”][vc_column_text css=””]<\/p>\n

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Discover more about our remarkable journey and innovative research in this anniversary article<\/a> (in German) on marktforschung.de!<\/p>\n<\/div>\n<\/div>\n

[\/vc_column_text][vc_empty_space height=”15″]Read Article in English!<\/a>[vc_empty_space height=”30px”][\/vc_column][\/vc_row][vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space height=”30″][vc_single_image image=”63484″ img_size=”large” alignment=”center” css=”” qode_css_animation=””][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”30″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”30″][vc_column_text css=””] 25 years of Human Experience research at eye square [\/vc_column_text][vc_empty_space height=”15px”][vc_column_text css=””]Twenty-five…<\/p>\n","protected":false},"author":21,"featured_media":63483,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7198,203,1],"tags":[],"class_list":["post-63481","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-7198","category-conference","category-news"],"yoast_head":"\n25 years of Human Experience research and psychology<\/title>\n<meta name=\"description\" content=\"eye square was established in Berlin in 1999 and is deeply rooted in academic research in psychology. 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