{"id":63275,"date":"2024-07-17T14:40:12","date_gmt":"2024-07-17T12:40:12","guid":{"rendered":"https:\/\/www.eye-square.com\/en\/?p=63275"},"modified":"2024-07-17T17:55:56","modified_gmt":"2024-07-17T15:55:56","slug":"dirk-engel-web-seminar-brand-tracking","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/en\/dirk-engel-web-seminar-brand-tracking\/","title":{"rendered":"Webinar with Dirk Engel-Campaign success and brand tracking"},"content":{"rendered":"

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The right brand tracking<\/h1>\n

Measuring and experiencing campaign success for brand and creation<\/h3>\n

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Success monitoring is important in marketing communication – this is based on tracking studies that continuously collect the relevant KPIs. However, there are many approaches and methods and many marketing decision-makers ask themselves: Which type of tracking is the right one for my needs?<\/p>\n

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Successful brand and campaign tracking<\/h3>\n

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In the first part of the webinar, Dirk Engel<\/a>, an expert in market research and advertising impact, explains the various approaches and pitfalls of brand and campaign tracking.<\/p>\n

Joana K\u00f6hler from eye square’s<\/a> Brand & Media team will then introduce you to e2 CampaignTrack and use the case of OTTO to show you how the campaign tracking tool can help you measure and understand campaign performance and optimize it for the future.<\/p>\n

Campaign tracking from eye square combines close monitoring of campaign performance with effectiveness monitoring of individual creatives in line with the media plan.<\/p>\n

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Take Aways<\/h3>\n

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