{"id":63241,"date":"2024-07-17T08:32:38","date_gmt":"2024-07-17T06:32:38","guid":{"rendered":"https:\/\/www.eye-square.com\/en\/?p=63241"},"modified":"2024-07-31T17:53:15","modified_gmt":"2024-07-31T15:53:15","slug":"mk-interview-mit-dr-matthias-rothensee","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/en\/mk-interview-mit-dr-matthias-rothensee\/","title":{"rendered":"M&K interview with Dr. Matthias Rothensee"},"content":{"rendered":"

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“Back to the goldfish?”<\/span>
\n<\/strong><\/h3>\n

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In the ever-evolving and expanding media landscape, it is becoming increasingly difficult to capture the audience’s full attention. Younger viewers in particular are expected to have shorter and shorter attention spans due to the use of social media. Julia Gundelach<\/strong><\/a> addresses this problem in her m&k article \u201cBack to the goldfish?\u201d<\/strong> by trying to understand and explain the new and shortened attention span in the advertising world.<\/p>\n

Will there be a counter-movement to the trend? How many different types of attention exist? These and other questions are answered in the article!<\/p>\n

Our eye square<\/strong> expert Dr. Matthias Rothensee<\/strong> <\/a>also enriches the article with interesting approaches and insights and reveals what has changed<\/strong> in the last 25 years<\/strong> around the topic of attention.<\/strong><\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”40px”][vc_empty_space height=”25px”]Read m&k article<\/a>[vc_empty_space height=”40px”][vc_empty_space height=”25px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” z_index=””][vc_column width=”1\/4″][vc_single_image image=”61668″ css=”” qode_css_animation=””]