{"id":63199,"date":"2024-07-10T15:20:17","date_gmt":"2024-07-10T13:20:17","guid":{"rendered":"https:\/\/www.eye-square.com\/en\/?p=63199"},"modified":"2024-07-30T11:26:04","modified_gmt":"2024-07-30T09:26:04","slug":"dwg-ai-symposium-berlin-recap","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/en\/dwg-ai-symposium-berlin-recap\/","title":{"rendered":"DWG Symposium in Berlin Recap"},"content":{"rendered":"

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”30″][vc_single_image image=”63231″ img_size=”large” alignment=”center” onclick=”custom_link” img_link_target=”_blank” css=”” qode_css_animation=”” link=”https:\/\/sh1.sendinblue.com\/3hly4zr829xpfe.html?t=1684139128″][vc_empty_space height=”20″][vc_empty_space height=”20″][vc_column_text css=””]<\/p>\n

AI IN MARKET COMMUNICATION – POTENTIAL FOR CONFUSION, CONTACT AND MISUNDERSTANDING<\/strong><\/h1>\n

[\/vc_column_text][vc_empty_space height=”20″][vc_empty_space height=”20″][vc_column_text css=””]On July 4<\/strong> eye square<\/strong> was honored to host the 12th<\/sup> DWG-Effizienztag<\/a><\/strong> at its Berlin headquarters<\/strong>.<\/a> Under the motto “KI IN DER MARKTKOMMUNIKATION \u2013 VERWIRRUNGS-, BER\u00dcHRUNGS- UND ENTFREMDUNGSPOTENTIAL”<\/strong> (AI in Market Communication \u2013 Potential for Confusion, Contact, and Alienation) and moderated by Prof. J\u00fcrgen Schulz<\/a><\/strong> from Hochschule der K\u00fcnste this unique transdisciplinary conference brought together experts from science, technology, media, arts, and theology.<\/p>\n

The event showcased a comprehensive exploration of AI’s multifaceted impact on market communication, addressing both its potential and its challenges. The discussions showed the advances of new technologies and their application, while underscoring the significance of human touch and human judgment for making AI truly useful and not drown in an ocean of new, fake or downright harmful results.[\/vc_column_text][vc_empty_space height=”30″][vc_empty_space height=”20″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”20px”][vc_separator type=”normal” color=”#007fff”][vc_empty_space height=”20px”][vc_column_text css=””]<\/p>\n

Did you miss the DWG Symposium? Here you will find a short summary of the presentations!<\/h4>\n

[\/vc_column_text][vc_empty_space height=”20px”][vc_separator type=”normal” color=”#007fff”][vc_empty_space height=”20px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column width=”1\/2″][vc_empty_space height=”20px”][vc_empty_space height=”20px”][vc_single_image image=”63267″ img_size=”medium” css=”” qode_css_animation=””][vc_empty_space height=”20px”][vc_empty_space height=”20px”][\/vc_column][vc_column width=”1\/2″][vc_empty_space height=”20px”][vc_empty_space height=”20px”][vc_column_text css=””]Would you like to find out more about the AI Symposium? Here you can find our KI-Symposium Gallery!<\/strong>[\/vc_column_text][vc_empty_space height=”20px”]Pictures Galary<\/a>[vc_empty_space height=”20px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”20px”][vc_separator type=”normal” color=”#007fff”][vc_empty_space height=”20px”][vc_column_text css=””]<\/p>\n

The evening of the DWG Symposium was completed with our Human Experience Family Pitch Night.<\/h4>\n

[\/vc_column_text][vc_empty_space height=”20px”][vc_separator type=”normal” color=”#007fff”][vc_empty_space height=”20px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column width=”1\/2″][vc_empty_space height=”20px”][vc_empty_space height=”20px”][vc_single_image image=”63316″ img_size=”medium” css=”” qode_css_animation=””][vc_empty_space height=”20px”][vc_empty_space height=”20px”][\/vc_column][vc_column width=”1\/2″][vc_empty_space height=”20px”][vc_empty_space height=”20px”][vc_column_text css=””]Want to get to know more about this topic? Here you can find our HXF Recap Post.
\n<\/strong>[\/vc_column_text][vc_empty_space height=”20px”][vc_empty_space height=”20px”]HXF Pitch Night<\/a>[vc_empty_space height=”20px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”20px”][vc_empty_space height=”20px”][vc_column_text css=””]<\/p>\n

Experience of AI<\/strong><\/p>\n

\n
<\/div>\n<\/div>\n

[\/vc_column_text][vc_separator type=”normal” color=”#007fff”][vc_empty_space height=”30px”][vc_empty_space height=”30px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column width=”1\/2″][vc_single_image image=”60208″ css=”” qode_css_animation=””][vc_empty_space height=”15px”][vc_column_text css=””]Dirk Ziems<\/strong>
\nconcept m Institut[\/vc_column_text][vc_empty_space height=”30px”][vc_empty_space height=”30px”][vc_empty_space height=”30px”][\/vc_column][vc_column width=”1\/2″][vc_column_text css=””]

\r\n
\r\n <\/div>\r\n\r\n
\r\n \r\n
\r\n \r\n <\/i><\/span>\r\n <\/i><\/span>\r\n <\/span>\r\n Dirk Ziems - Concept m: AI in Professional Contexts<\/span>\r\n <\/div>\r\n
\r\n

Dirk Ziems discussed the dual nature of AI and its reception by professionals, balancing between utopian productivity and dystopian fears. He introduced the audience to professional uses of AI, drawing parallels between the transformational phases of AI acceptance and the narratives found in classic fairy tales. He described the professional journey with AI as evolving through stages of fascination, fear, inevitability, and finally, co-intelligence. Ziems highlighted the duality of AI, balancing between a utopian and dystopian view while illustrating this with examples from 25 professional interviews. These stages ranged from initial excitement and near-omnipotence to existential fears, and finally, to an acceptance of AI as an integral part of professionalism and professional differentiation.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n\r\n\r\n <\/div>[\/vc_column_text][vc_empty_space height=”15px”][vc_empty_space height=”30px”][vc_empty_space height=”30px”][vc_empty_space height=”30px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column width=”1\/2″][vc_column_text css=””]

\r\n
\r\n <\/div>\r\n\r\n
\r\n \r\n
\r\n \r\n <\/i><\/span>\r\n <\/i><\/span>\r\n <\/span>\r\n Dirk Ziems, concept m, and Dr. Steffen Schmidt - LINK Media: Morphological AI in Market Research:<\/span>\r\n <\/div>\r\n
\r\n

Dirk Ziems and Dr. Steffen Schmidt discussed the application of morphological AI in psychological market research, highlighting the balance between superficial insights and in-depth understanding. Ziems and Dr. Schmidt presented an application of morphological AI in psychological market research to assessing and improving CO2 compensation products offered by airlines. They highlighted the potential of AI to provide fast and vast basic insights at very low cost, but also warned against the superficiality of such insights. However, with human input and corrections, ultimately very useful and diverse improvements were suggested. Their pilot projects demonstrate the need for human input to steer and correct AI outputs, ensuring a balance between depth and efficiency in market research.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n\r\n\r\n <\/div>[\/vc_column_text][vc_empty_space height=”15px”][vc_empty_space height=”30px”][vc_empty_space height=”30px”][vc_empty_space height=”30px”][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”60208″ css=”” qode_css_animation=””][vc_empty_space height=”15px”][vc_column_text css=””]Dirk Ziems & Dr. Steffen Schmidt<\/strong>
\nconcept m Institut[\/vc_column_text][vc_empty_space height=”30px”][vc_empty_space height=”30px”][vc_empty_space height=”30px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column width=”1\/2″][vc_single_image image=”23754″ css=”” qode_css_animation=””][vc_empty_space height=”15px”][vc_column_text css=””]Dr. Julia Nitschke
\n<\/strong>eye square, Lead AIX lab[\/vc_column_text][vc_empty_space height=”30px”][vc_empty_space height=”30px”][vc_empty_space height=”30px”][\/vc_column][vc_column width=”1\/2″][vc_column_text css=””]

\r\n
\r\n <\/div>\r\n\r\n
\r\n \r\n
\r\n \r\n <\/i><\/span>\r\n <\/i><\/span>\r\n <\/span>\r\n Dr. Julia Nitschke - eye square AIX-Lab: AI Experience Study<\/span>\r\n <\/div>\r\n
\r\n

Dr. Nitschke presented research on how members of the general public experience AI. The study, conducted by the eye square AIX-Lab, identified four modes of experience: turmoil, paralysis, hyperstrength, and integration. While the study revealed a mix of positive and negative emotions among users, the general trend is towards positive experiences. Nitschke's research underscored the complexity of human interaction with AI, highlighting the importance of understanding and integrating these emotional responses into AI development.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n\r\n\r\n <\/div>[\/vc_column_text][vc_empty_space height=”15px”][vc_empty_space height=”30px”][vc_empty_space height=”30px”][vc_empty_space height=”30px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column width=”1\/2″][vc_column_text css=””]

\r\n
\r\n <\/div>\r\n\r\n
\r\n \r\n
\r\n \r\n <\/i><\/span>\r\n <\/i><\/span>\r\n <\/span>\r\n Svenja Lorenz - Zeit.online Social Media Journalist: AI in Journalism<\/span>\r\n <\/div>\r\n
\r\n

Svenja Lorenz explored the use of AI in social media journalism, particularly on Instagram. Lorenz tested AI tools like ChatGPT and DALL-E for creating content and emphasized the critical need for human supervision to maintain the authenticity and neutrality of journalism. Lorenz's experiments showed that while AI can support content creation effectively, it cannot replace the nuanced judgment and ethical considerations provided by human journalists.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n\r\n\r\n <\/div>[\/vc_column_text][vc_empty_space height=”15px”][vc_empty_space height=”30px”][vc_empty_space height=”30px”][vc_empty_space height=”30px”][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”61452″ css=”” qode_css_animation=””][vc_empty_space height=”15px”][vc_column_text css=””]Svenja Lorenz
\n<\/strong>Social-Media-Redakteurin bei ZEIT ONLINE[\/vc_column_text][vc_empty_space height=”30px”][vc_empty_space height=”30px”][vc_empty_space height=”30px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_column_text css=””]<\/p>\n

Creating with AI<\/strong><\/p>\n

\n
<\/div>\n<\/div>\n

[\/vc_column_text][vc_separator type=”normal” color=”#007fff”][vc_empty_space height=”30px”][vc_empty_space height=”30px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column width=”1\/2″][vc_single_image image=”61460″ css=”” qode_css_animation=””][vc_empty_space height=”15px”][vc_column_text css=””]Jan Kuhlen<\/strong>
\nLawyer, Member 2018-2020 Artificial Intelligence Study Commission of the German Bundestag[\/vc_column_text][vc_empty_space height=”30px”][vc_empty_space height=”30px”][vc_empty_space height=”30px”][\/vc_column][vc_column width=”1\/2″][vc_column_text css=””]

\r\n
\r\n <\/div>\r\n\r\n
\r\n \r\n
\r\n \r\n <\/i><\/span>\r\n <\/i><\/span>\r\n <\/span>\r\n Jan Kuhlen - Lawyer and Member of Enquete-Commission on AI: Intellectual Property and AI:<\/span>\r\n <\/div>\r\n
\r\n

Jan Kuhlen addressed the legal implications of AI in creative processes, questioning the ownership and IP rights of AI-generated content. He discussed the evolving role of AI in generating and evaluating creative ideas and examined ownership of AI-generated content \u2013 both as it relates to input and to output. Kuhlen emphasized the need for clear legal frameworks to protect the intellectual capital involved in AI-driven creativity, highlighting an ongoing shift from human to machine in the creative process.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n\r\n\r\n <\/div>[\/vc_column_text][vc_empty_space height=”15px”][vc_empty_space height=”30px”][vc_empty_space height=”30px”][vc_empty_space height=”30px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column width=”1\/2″][vc_column_text css=””]

\r\n
\r\n <\/div>\r\n\r\n
\r\n \r\n
\r\n \r\n <\/i><\/span>\r\n <\/i><\/span>\r\n <\/span>\r\n Prof. Jana M\u00fcller-Herm - FU: AI in Marketing Communication<\/span>\r\n <\/div>\r\n
\r\n

Prof. Jana M\u00fcller-Herm examined the effectiveness of AI-generated marketing materials used as used e.g. by companies like Meta and Amazon. AI-driven personalization and creation shows promising results but also includes drawbacks and risks that need to be managed. Professor M\u00fcller-Herm discussed the capabilities of AI in personalizing and creating marketing materials, noting that AI-driven content often outperforms human-created content in terms of quality, creativity, and cost-efficiency. On the other hand, due to the plethora of options created, human judgment is necessary in ultimately choosing material that is seen as authentic.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n\r\n\r\n <\/div>[\/vc_column_text][vc_empty_space height=”15px”][vc_empty_space height=”30px”][vc_empty_space height=”30px”][vc_empty_space height=”30px”][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”61453″ css=”” qode_css_animation=””][vc_empty_space height=”15px”][vc_column_text css=””]Prof. Dr. Jana M\u00f6ller-Herm<\/strong>
\nJunior Professor for Market Communication at the FU Berlin[\/vc_column_text][vc_empty_space height=”30px”][vc_empty_space height=”30px”][vc_empty_space height=”30px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column width=”1\/2″][vc_single_image image=”61454″ css=”” qode_css_animation=””][vc_empty_space height=”15px”][vc_column_text css=””]Prof. Dr. Sabine Fischer<\/strong>
\nProfessor of Idea Economy in Digital Transformation at the University of the Arts and the University of St.Gallen, among others[\/vc_column_text][vc_empty_space height=”30px”][vc_empty_space height=”30px”][vc_empty_space height=”30px”][\/vc_column][vc_column width=”1\/2″][vc_column_text css=””]

\r\n
\r\n <\/div>\r\n\r\n
\r\n \r\n
\r\n \r\n <\/i><\/span>\r\n <\/i><\/span>\r\n <\/span>\r\n Prof. Sabine Fischer - Viadrina University: Economy of Ideas<\/span>\r\n <\/div>\r\n
\r\n

Professor Fischer debated the role of human creativity in the age of AI, emphasizing the irreplaceable human spirit in the ideation process. Fischer emphasized, that while AI can generate ideas, it is the human spirit that realizes and values these ideas. She argued that the essence of creativity lies in the human ability to imbue ideas with meaning and value, a process that AI cannot replicate. Fischer's discussion highlighted the irreplaceable role of human consciousness in the economy of ideas.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n\r\n\r\n <\/div>[\/vc_column_text][vc_empty_space height=”15px”][vc_empty_space height=”30px”][vc_empty_space height=”30px”][vc_empty_space height=”30px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”30px”][vc_column_text css=””]<\/p>\n

Integration of AI into empirical <\/strong>human science<\/strong><\/p>\n

\n
<\/div>\n<\/div>\n
\n
<\/div>\n<\/div>\n

[\/vc_column_text][vc_separator type=”normal” color=”#007fff”][vc_empty_space height=”30px”][vc_empty_space height=”30px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column width=”1\/2″][vc_column_text css=””]

\r\n
\r\n <\/div>\r\n\r\n
\r\n \r\n
\r\n \r\n <\/i><\/span>\r\n <\/i><\/span>\r\n <\/span>\r\n Michael Schiessl - CEO eye square: Understanding AI Quality in Media Perception<\/span>\r\n <\/div>\r\n
\r\n

Michael Schiessl called for a joint industry project to develop quality criteria for AI,<\/p>\n

He suggested following the approaches of computer science, based on the test theory of empirical social research to do the same for the human side of the data. For the first time he presented data on the validity of predictive data in media attention, showing that AI has improved significantly in the last 5 years in predicting human gazes. eye square's \u201cquality of perception scale quota\u201d for AI content is currently at 5.6 on a scale of one to ten. Correlations with media behavior are significant, but still relatively low at 4% explained variance. The main challenges are difficulties in detecting human social cues, contrast, background and foreground. Schiessl also shared eye square's recent development of a digital experience sandbox (DES), which connects gaze data and \u201cmindgraphs\u201d, adding an additional layer of semantics and thus helping to understand the concept of meaningful attention.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n\r\n\r\n <\/div>[\/vc_column_text][vc_empty_space height=”15px”][vc_empty_space height=”30px”][vc_empty_space height=”30px”][vc_empty_space height=”30px”][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”58148″ css=”” qode_css_animation=””][vc_empty_space height=”15px”][vc_column_text css=””]Michael Schie\u00dfl<\/strong>
\nCEO and founder eye square[\/vc_column_text][vc_empty_space height=”30px”][vc_empty_space height=”30px”][vc_empty_space height=”30px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_column_text css=””]<\/p>\n

AI art and transcendence<\/strong><\/p>\n

\n
<\/div>\n<\/div>\n
\n
<\/div>\n<\/div>\n
\n
<\/div>\n<\/div>\n

[\/vc_column_text][vc_separator type=”normal” color=”#007fff”][vc_empty_space height=”30px”][vc_empty_space height=”30px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column width=”1\/2″][vc_single_image image=”61457″ css=”” qode_css_animation=””][vc_empty_space height=”15px”][vc_column_text css=””]Roman Lipski<\/strong>
\nAI artist[\/vc_column_text][vc_empty_space height=”30px”][vc_empty_space height=”30px”][vc_empty_space height=”30px”][\/vc_column][vc_column width=”1\/2″][vc_column_text css=””]

\r\n
\r\n <\/div>\r\n\r\n
\r\n \r\n
\r\n \r\n <\/i><\/span>\r\n <\/i><\/span>\r\n <\/span>\r\n Roman Lipski - Artist: AI as a Muse in Art<\/span>\r\n <\/div>\r\n
\r\n

Roman Lipski, Artist:\u00a0Shared his journey of overcoming a creative crisis with the help of AI, which he used as a digital muse to inspire new artistic directions. He described how AI inspired him to new artistic directions and helped him break out of old routines. Lipski's collaboration with AI allowed him to reinvent his art, demonstrating the potential of AI to enhance human creativity through interdisciplinary cooperation.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n\r\n\r\n <\/div>[\/vc_column_text][vc_empty_space height=”15px”][vc_empty_space height=”30px”][vc_empty_space height=”30px”][vc_empty_space height=”30px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column width=”1\/2″][vc_column_text css=””]

\r\n
\r\n <\/div>\r\n\r\n
\r\n \r\n
\r\n \r\n <\/i><\/span>\r\n <\/i><\/span>\r\n <\/span>\r\n Dr. Josef Wieneke - Parish Priest St Matthias: AI and Ethics<\/span>\r\n <\/div>\r\n
\r\n

Dr. Wieneke explored the potential of AI in spiritual and religious terms, emphasizing the importance of human dignity and ethical considerations. He discussed the ethical implications of AI, e.g. in connection with autonomous weapons and or predictive penal systems, calling for transparent and regulated AI practices. Citing the Holy Father Francis, who has spoken on AI several times \u2013 e.g. in June 2024 to the G7-Leaders \u2013 Dr. Wieneke emphasized the importance of human dignity and ethical considerations in the use of AI, arguing that while AI can assist in spiritual matters, it cannot replace the human element. The Pope calls for transparent and regulated AI practices to prevent the amplification of current trends and the dominance of pre-configured classifications. Citing Manfred Spitzer he emphasized the importance of ethical rules for AI, akin to Asimov's rules for robots, to safeguard human freedom and dignity. Dr. Wieneke's discussion highlighted the need for ethical guidelines to ensure that AI serves as a bridge rather than a barrier in religious communication.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n\r\n\r\n <\/div>[\/vc_column_text][vc_empty_space height=”15px”][vc_empty_space height=”30px”][vc_empty_space height=”30px”][vc_empty_space height=”30px”][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”61458″ css=”” qode_css_animation=””][vc_empty_space height=”15px”][vc_column_text css=””]Dr. Josef Wieneke<\/strong>
\nMathematically interested priest[\/vc_column_text][vc_empty_space height=”30px”][vc_empty_space height=”30px”][vc_empty_space height=”30px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column width=”1\/2″][vc_single_image image=”61459″ css=”” qode_css_animation=””][vc_empty_space height=”15px”][vc_column_text css=””]Prof. Dr. J\u00fcrgen Schulz<\/strong>
\nUniversity of the Arts[\/vc_column_text][vc_empty_space height=”30px”][vc_empty_space height=”30px”][vc_empty_space height=”30px”][\/vc_column][vc_column width=”1\/2″][vc_column_text css=””]

\r\n
\r\n <\/div>\r\n\r\n
\r\n \r\n
\r\n \r\n <\/i><\/span>\r\n <\/i><\/span>\r\n <\/span>\r\n Prof. Dr. J\u00fcrgen Schulz - University of Arts: Conclusio<\/span>\r\n <\/div>\r\n
\r\n

Moderator Prof. J\u00fcrgen Schulz concluded the event by reflecting on the perpetual tension between illusion and reality in AI applications. He emphasized the importance of patience in realizing the potential benefits of AI, while also highlighting the critical need for ethical guidelines to navigate the future of AI in market communication. The event showcased a comprehensive exploration of AI's multifaceted impact, underscoring the significance of maintaining a human touch in an increasingly AI-driven world.<\/p>\n

Overall the DWG-Effizientag at eye square provided an in-depth look at the diverse perspectives and discussions on the potential for confusion, contact, and alienation in AI-driven market communication, highlighting the importance of ethical considerations and the irreplaceable role of human creativity and judgment.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n\r\n\r\n <\/div>[\/vc_column_text][vc_empty_space height=”15px”][vc_empty_space height=”30px”][vc_empty_space height=”30px”][vc_empty_space height=”30px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_column_text css=””]<\/p>\n

DWG Master Thesis Award<\/strong><\/p>\n

\n
<\/div>\n<\/div>\n
\n
<\/div>\n<\/div>\n
\n
<\/div>\n<\/div>\n

[\/vc_column_text][vc_separator type=”normal” color=”#007fff”][vc_empty_space height=”30px”][vc_column_text css=””]Denise Graf<\/strong> was awarded the DWG Master Thesis Award<\/strong> for her thesis on the relevance of customer satisfaction studies in the AI era<\/strong>, advocating for the use of actual behavioral data over traditional surveys. Graf argued in her thesis that traditional surveys are often resource-intensive and may intrude on customers time and data, proposing the use of actual behavioral data as a valid alternative. Her research highlighted the potential of AI to revolutionize customer satisfaction studies by providing more accurate and actionable insights at lower cost.[\/vc_column_text][vc_empty_space height=”30px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=”” css=”.vc_custom_1718631765422{background-color: #ffffff !important;}”][vc_column][vc_empty_space height=”30px”][vc_column_text css=””]<\/p>\n

Learn more about the story of the DWG-poster and the art project of Media Artist Dennis Rudolph!<\/strong><\/h1>\n
\n
<\/div>\n<\/div>\n
\n
<\/div>\n<\/div>\n
\n
<\/div>\n<\/div>\n

[\/vc_column_text][vc_empty_space height=”30px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=”” css=”.vc_custom_1718631765422{background-color: #ffffff !important;}”][vc_column width=”1\/4″][vc_single_image image=”62673″ img_size=”300×300″ css=”” qode_css_animation=”element_from_left”][\/vc_column][vc_column width=”3\/4″][vc_column_text css=””]<\/p>\n

\n

“The creative process made it possible to stage the people completely decentrally in 3D software and set up the lighting without any of the participants actually having to be present. I like the glitches created by the AI because they show the digital process that these portraits have gone through.”<\/p>\n<\/blockquote>\n

\n
\n

<\/h4>\n<\/blockquote>\n<\/div>\n

[\/vc_column_text][vc_column_text css=””]<\/p>\n

_Dennis Rudolph, Media Artist
\n<\/strong><\/p>\n

\n
<\/div>\n<\/div>\n
\n
<\/div>\n<\/div>\n
\n
<\/div>\n<\/div>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=”” css=”.vc_custom_1718631565672{padding-top: 0px !important;padding-right: 0px !important;padding-left: 0px !important;background-color: #ffffff !important;}”][vc_column][vc_empty_space height=”30px”][vc_column_text css=””]This poster was commissioned by CEO Michael Schiessl, who felt that the announcement of the DWG AI Symposium needed an aesthetic that reflected the topic of the conference.<\/p>\n

Artist Dennis Rudolph<\/a> uploaded photos of the speakers to an online AI application, where they were transformed into 3D portraits. The composition of the title poster was created using 3D software.<\/p>\n

After consultation with everyone involved and some feedback on corporate identity from the DWG, the portrait of one of the speakers was replaced – he said he didn’t recognize himself. His new AI edition looked much older and sterner, but was also much more like him. It seemed like the AI only enhanced certain features that stood out.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=”” css=”.vc_custom_1718631565672{padding-top: 0px !important;padding-right: 0px !important;padding-left: 0px !important;background-color: #ffffff !important;}”][vc_column width=”1\/3″][vc_single_image image=”62630″ img_size=”full” css=”” qode_css_animation=””][\/vc_column][vc_column width=”1\/3″][vc_single_image image=”62629″ img_size=”full” css=”” qode_css_animation=””][\/vc_column][vc_column width=”1\/3″][vc_single_image image=”62628″ img_size=”full” css=”” qode_css_animation=””][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”50px”][vc_empty_space height=”50px”][vc_empty_space height=”15px”][\/vc_column][\/vc_row][vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”30″][vc_single_image image=”63231″ img_size=”large” alignment=”center” onclick=”custom_link” img_link_target=”_blank” css=”” qode_css_animation=”” link=”https:\/\/sh1.sendinblue.com\/3hly4zr829xpfe.html?t=1684139128″][vc_empty_space height=”20″][vc_empty_space height=”20″][vc_column_text css=””] AI IN MARKET COMMUNICATION – POTENTIAL FOR CONFUSION, CONTACT AND MISUNDERSTANDING [\/vc_column_text][vc_empty_space height=”20″][vc_empty_space height=”20″][vc_column_text css=””]On July 4 eye square was honored to host the…<\/p>\n","protected":false},"author":130,"featured_media":62665,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5126,7198,203,1],"tags":[],"class_list":["post-63199","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-5126","category-7198","category-conference","category-news"],"yoast_head":"\nDWG AI Symposium in Berlin Recap<\/title>\n<meta name=\"description\" content=\"On July 04. 2024 the DWG Symposium took place in the eye square Kunsthalla. Missed the symposium? No worries, here is a short recap!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eye-square.com\/en\/dwg-ai-symposium-berlin-recap\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DWG Symposium in Berlin Recap\" \/>\n<meta property=\"og:description\" content=\"On July 04. 2024 the DWG Symposium took place in the eye square Kunsthalla. Missed the symposium? No worries, here is a short recap!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.eye-square.com\/en\/dwg-ai-symposium-berlin-recap\/\" \/>\n<meta property=\"og:site_name\" content=\"eye square\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-10T13:20:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-30T09:26:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2024\/04\/DWG_AI_Symposium_Berlin_2024_600-\u00d7-600-px.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"peric\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"peric\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/dwg-ai-symposium-berlin-recap\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/dwg-ai-symposium-berlin-recap\\\/\"},\"author\":{\"name\":\"peric\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/#\\\/schema\\\/person\\\/d3115e423e6e79f6e64e720a99c00926\"},\"headline\":\"DWG Symposium in Berlin Recap\",\"datePublished\":\"2024-07-10T13:20:17+00:00\",\"dateModified\":\"2024-07-30T09:26:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/dwg-ai-symposium-berlin-recap\\\/\"},\"wordCount\":3061,\"publisher\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/dwg-ai-symposium-berlin-recap\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2024\\\/04\\\/DWG_AI_Symposium_Berlin_2024_600-\u00d7-600-px.png\",\"articleSection\":[\"2020\",\"2024\",\"Conference\",\"News\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/dwg-ai-symposium-berlin-recap\\\/\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/dwg-ai-symposium-berlin-recap\\\/\",\"name\":\"DWG AI Symposium in Berlin Recap\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/dwg-ai-symposium-berlin-recap\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/dwg-ai-symposium-berlin-recap\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2024\\\/04\\\/DWG_AI_Symposium_Berlin_2024_600-\u00d7-600-px.png\",\"datePublished\":\"2024-07-10T13:20:17+00:00\",\"dateModified\":\"2024-07-30T09:26:04+00:00\",\"description\":\"On July 04. 2024 the DWG Symposium took place in the eye square Kunsthalla. Missed the symposium? No worries, here is a short recap!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/dwg-ai-symposium-berlin-recap\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.eye-square.com\\\/en\\\/dwg-ai-symposium-berlin-recap\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/dwg-ai-symposium-berlin-recap\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2024\\\/04\\\/DWG_AI_Symposium_Berlin_2024_600-\u00d7-600-px.png\",\"contentUrl\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2024\\\/04\\\/DWG_AI_Symposium_Berlin_2024_600-\u00d7-600-px.png\",\"width\":600,\"height\":600},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/dwg-ai-symposium-berlin-recap\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"DWG Symposium in Berlin Recap\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/\",\"name\":\"eye square\",\"description\":\"Experience Research - Full Market Research Service in the Digital World\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/#organization\",\"name\":\"eye square GmbH\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/revslider\\\/e2_homepage_01102018\\\/e2-logo-RGB-rec-rand5-128px.jpg\",\"contentUrl\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/revslider\\\/e2_homepage_01102018\\\/e2-logo-RGB-rec-rand5-128px.jpg\",\"width\":128,\"height\":61,\"caption\":\"eye square GmbH\"},\"image\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/#\\\/schema\\\/person\\\/d3115e423e6e79f6e64e720a99c00926\",\"name\":\"peric\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4304e3fdf6526aaebd855289ed54e33d3497b5e8f535355af572ccd276c8e605?s=96&d=blank&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4304e3fdf6526aaebd855289ed54e33d3497b5e8f535355af572ccd276c8e605?s=96&d=blank&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4304e3fdf6526aaebd855289ed54e33d3497b5e8f535355af572ccd276c8e605?s=96&d=blank&r=g\",\"caption\":\"peric\"},\"url\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/author\\\/peric\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"DWG AI Symposium in Berlin Recap","description":"On July 04. 2024 the DWG Symposium took place in the eye square Kunsthalla. Missed the symposium? No worries, here is a short recap!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.eye-square.com\/en\/dwg-ai-symposium-berlin-recap\/","og_locale":"en_GB","og_type":"article","og_title":"DWG Symposium in Berlin Recap","og_description":"On July 04. 2024 the DWG Symposium took place in the eye square Kunsthalla. Missed the symposium? No worries, here is a short recap!","og_url":"https:\/\/www.eye-square.com\/en\/dwg-ai-symposium-berlin-recap\/","og_site_name":"eye square","article_published_time":"2024-07-10T13:20:17+00:00","article_modified_time":"2024-07-30T09:26:04+00:00","og_image":[{"width":600,"height":600,"url":"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2024\/04\/DWG_AI_Symposium_Berlin_2024_600-\u00d7-600-px.png","type":"image\/png"}],"author":"peric","twitter_card":"summary_large_image","twitter_misc":{"Written by":"peric","Estimated reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.eye-square.com\/en\/dwg-ai-symposium-berlin-recap\/#article","isPartOf":{"@id":"https:\/\/www.eye-square.com\/en\/dwg-ai-symposium-berlin-recap\/"},"author":{"name":"peric","@id":"https:\/\/www.eye-square.com\/en\/#\/schema\/person\/d3115e423e6e79f6e64e720a99c00926"},"headline":"DWG Symposium in Berlin Recap","datePublished":"2024-07-10T13:20:17+00:00","dateModified":"2024-07-30T09:26:04+00:00","mainEntityOfPage":{"@id":"https:\/\/www.eye-square.com\/en\/dwg-ai-symposium-berlin-recap\/"},"wordCount":3061,"publisher":{"@id":"https:\/\/www.eye-square.com\/en\/#organization"},"image":{"@id":"https:\/\/www.eye-square.com\/en\/dwg-ai-symposium-berlin-recap\/#primaryimage"},"thumbnailUrl":"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2024\/04\/DWG_AI_Symposium_Berlin_2024_600-\u00d7-600-px.png","articleSection":["2020","2024","Conference","News"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.eye-square.com\/en\/dwg-ai-symposium-berlin-recap\/","url":"https:\/\/www.eye-square.com\/en\/dwg-ai-symposium-berlin-recap\/","name":"DWG AI Symposium in Berlin Recap","isPartOf":{"@id":"https:\/\/www.eye-square.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.eye-square.com\/en\/dwg-ai-symposium-berlin-recap\/#primaryimage"},"image":{"@id":"https:\/\/www.eye-square.com\/en\/dwg-ai-symposium-berlin-recap\/#primaryimage"},"thumbnailUrl":"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2024\/04\/DWG_AI_Symposium_Berlin_2024_600-\u00d7-600-px.png","datePublished":"2024-07-10T13:20:17+00:00","dateModified":"2024-07-30T09:26:04+00:00","description":"On July 04. 2024 the DWG Symposium took place in the eye square Kunsthalla. Missed the symposium? No worries, here is a short recap!","breadcrumb":{"@id":"https:\/\/www.eye-square.com\/en\/dwg-ai-symposium-berlin-recap\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.eye-square.com\/en\/dwg-ai-symposium-berlin-recap\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.eye-square.com\/en\/dwg-ai-symposium-berlin-recap\/#primaryimage","url":"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2024\/04\/DWG_AI_Symposium_Berlin_2024_600-\u00d7-600-px.png","contentUrl":"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2024\/04\/DWG_AI_Symposium_Berlin_2024_600-\u00d7-600-px.png","width":600,"height":600},{"@type":"BreadcrumbList","@id":"https:\/\/www.eye-square.com\/en\/dwg-ai-symposium-berlin-recap\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.eye-square.com\/en\/"},{"@type":"ListItem","position":2,"name":"DWG Symposium in Berlin Recap"}]},{"@type":"WebSite","@id":"https:\/\/www.eye-square.com\/en\/#website","url":"https:\/\/www.eye-square.com\/en\/","name":"eye square","description":"Experience Research - Full Market Research Service in the Digital World","publisher":{"@id":"https:\/\/www.eye-square.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.eye-square.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.eye-square.com\/en\/#organization","name":"eye square GmbH","url":"https:\/\/www.eye-square.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.eye-square.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/revslider\/e2_homepage_01102018\/e2-logo-RGB-rec-rand5-128px.jpg","contentUrl":"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/revslider\/e2_homepage_01102018\/e2-logo-RGB-rec-rand5-128px.jpg","width":128,"height":61,"caption":"eye square GmbH"},"image":{"@id":"https:\/\/www.eye-square.com\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.eye-square.com\/en\/#\/schema\/person\/d3115e423e6e79f6e64e720a99c00926","name":"peric","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/4304e3fdf6526aaebd855289ed54e33d3497b5e8f535355af572ccd276c8e605?s=96&d=blank&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4304e3fdf6526aaebd855289ed54e33d3497b5e8f535355af572ccd276c8e605?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4304e3fdf6526aaebd855289ed54e33d3497b5e8f535355af572ccd276c8e605?s=96&d=blank&r=g","caption":"peric"},"url":"https:\/\/www.eye-square.com\/en\/author\/peric\/"}]}},"_links":{"self":[{"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/posts\/63199","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/users\/130"}],"replies":[{"embeddable":true,"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/comments?post=63199"}],"version-history":[{"count":8,"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/posts\/63199\/revisions"}],"predecessor-version":[{"id":63368,"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/posts\/63199\/revisions\/63368"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/media\/62665"}],"wp:attachment":[{"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/media?parent=63199"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/categories?post=63199"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/tags?post=63199"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}