{"id":62890,"date":"2024-06-28T10:54:07","date_gmt":"2024-06-28T08:54:07","guid":{"rendered":"https:\/\/www.eye-square.com\/en\/?p=62890"},"modified":"2024-07-09T10:30:43","modified_gmt":"2024-07-09T08:30:43","slug":"screenforce-festival-2024-recap","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/en\/screenforce-festival-2024-recap\/","title":{"rendered":"Screenforce Festival 2024 Recap"},"content":{"rendered":"

[vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space height=”30″][vc_single_image image=”62892″ img_size=”full” alignment=”center” onclick=”custom_link” img_link_target=”_blank” css=”” qode_css_animation=”” link=”https:\/\/www.marktforschung.de\/marktforschung\/a\/erfuellen-sie-schon-jetzt-die-neuen-standards-des-europaeischen-barrierefreiheitsstaerkungsgesetzes\/”][vc_empty_space height=”30″][vc_empty_space height=”30″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space height=”30″][vc_column_text css=””]<\/p>\n

eye square presented first insights into the new genre study “Into the Wild” at Screenforce Festival<\/h1>\n

[\/vc_column_text][vc_empty_space height=”30″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=”” css=”.vc_custom_1719566386411{padding-top: 35px !important;padding-right: 35px !important;padding-left: 35px !important;background-color: #dfe1f2 !important;}”][vc_column][vc_empty_space height=”30″][vc_column_text css=””]At Screenforce Days in Zurich in June, Marvin Vogt had the honor of giving the audience a first insight into the current results of the new Screenforce genre study “Into the Wild”.[\/vc_column_text][vc_empty_space height=”30″][vc_video link=”https:\/\/www.youtube.com\/watch?v=MZPmovZb450″ css=””][vc_empty_space height=”30″][vc_column_text css=””]<\/p>\n

The latest results from the “World of Screens” of the TV genre initiative Screenforce show which screens and channels people in Switzerland use to consume video content. In m&k werbewoche’s video report on the Screenforce Days Switzerland<\/strong>, eye square speaker Marvin Vogt also has his say.<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” z_index=”” css=”.vc_custom_1719567306082{padding-top: 0px !important;padding-right: 35px !important;padding-bottom: 0px !important;padding-left: 35px !important;background-color: #dfe1f2 !important;}”][vc_column][vc_empty_space height=”30″]Read More!<\/a>[\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=”” css=”.vc_custom_1719566386411{padding-top: 35px !important;padding-right: 35px !important;padding-left: 35px !important;background-color: #dfe1f2 !important;}”][vc_column][vc_empty_space height=”30″][vc_column_text css=””]In D\u00fcsseldorf, anyone who was already curious had a second chance to take a closer look at the research results at the vibrant media festival.<\/p>\n

On June 13<\/strong>, Stefan Sch\u00f6nherr<\/strong>, Vice President Brand & Media<\/a> Experience and Partner at eye square <\/strong>presented<\/p>\n

“Into the Wild – How do advertising contacts work in the real world?”<\/h4>\n

How effective advertising is in the total video environment?<\/strong>
\nHow attentively is it viewed, and how often is it avoided?<\/strong><\/p>\n

These are the central questions that the research team asked themselves for the new Screenforce-genre study. And there is an initial core result: brands that advertise in the total video environment are not only better remembered, the advertising messages also stick.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=”” css=”.vc_custom_1719045499971{padding-top: 35px !important;padding-right: 35px !important;padding-left: 35px !important;background-color: #dfe1f2 !important;}”][vc_column width=”1\/2″][vc_empty_space height=”30″][vc_single_image image=”63024″ img_size=”medium” alignment=”center” onclick=”custom_link” css=”” qode_css_animation=”” link=”https:\/\/www.screenforce.de\/studie\/wild-wie-wirken-werbekontakte-der-echten-welt”][vc_empty_space height=”30″][\/vc_column][vc_column width=”1\/2″][vc_empty_space height=”30″][vc_empty_space height=”30″][vc_column_text css=””]<\/p>\n

More information about the presentation of “Into the Wild” with Stefan Sch\u00f6nherr at the Screenforce Days D\u00fcsseldorf can be found here in the video! <\/strong><\/p>\n

[\/vc_column_text][vc_empty_space height=”30″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” z_index=”” css=”.vc_custom_1719567306082{padding-top: 0px !important;padding-right: 35px !important;padding-bottom: 0px !important;padding-left: 35px !important;background-color: #dfe1f2 !important;}”][vc_column]Video Into the Wild!<\/a>[vc_empty_space height=”30″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=”” css=”.vc_custom_1719045499971{padding-top: 35px !important;padding-right: 35px !important;padding-left: 35px !important;background-color: #dfe1f2 !important;}”][vc_column][vc_empty_space height=”30″][vc_column_text css=””]Interested in the first study-results and presentation-slides<\/strong>, but you missed Screenforce Days 2024?<\/strong> Download the presentation here:<\/strong>[\/vc_column_text][vc_empty_space height=”30″][vc_single_image image=”63022″ img_size=”medium” alignment=”center” onclick=”custom_link” css=”” qode_css_animation=”” link=”https:\/\/www.screenforce.de\/studie\/wild-wie-wirken-werbekontakte-der-echten-welt”][vc_empty_space height=”30″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” z_index=”” css=”.vc_custom_1719045512589{padding-top: 0px !important;padding-right: 35px !important;padding-bottom: 70px !important;padding-left: 35px !important;background-color: #dfe1f2 !important;}”][vc_column]Download Presentation!<\/a>[vc_empty_space height=”30″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”30″][vc_empty_space height=”30″][vc_column_text css=””]<\/p>\n

Impressions from Screenforce Days Germany!<\/h1>\n

[\/vc_column_text][vc_empty_space height=”30″][vc_gallery interval=”3″ images=”62893,62894,62895″ img_size=”large” css=””][vc_empty_space height=”30″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”30″][vc_column_text css=””]Under the title “United for the Future of Total Video”<\/strong>, Screenforce<\/strong><\/a> hosted this year’s Screenforce Festival on 13.06.2024<\/strong> and impressed its guests with a breathtaking program. After a five-year break, nothing was missing. Colorful balloons, a real circus tent, food trucks, deckchairs, photo boxes, glitter tattoos<\/strong> and confetti<\/strong> to the max!<\/p>\n

The presenters Palina Rojinski<\/strong> and Michael Kessler<\/strong> welcomed the visitors at 9 a.m. and guided them through the screenings of the channels and all the program items.<\/p>\n

In addition to many celebrities, big names and big shows, Sarah Engels<\/strong> and Eko Fresh<\/strong> provided a pompous ending with their performance of the song “United” to the melody of Alicia Keys’ “New York”.<\/p>\n

As you can see, the Screenforce Festival<\/strong> was a complete success<\/strong> and a huge spectacle<\/strong>! It’s not easy to summarize everything that happened. Therefore, here<\/strong> you can find a detailed summary<\/strong> of all program points and talks:[\/vc_column_text][vc_empty_space height=”30″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” z_index=”” css=”.vc_custom_1716388437017{padding-top: 0px !important;padding-right: 35px !important;padding-bottom: 70px !important;padding-left: 35px !important;}”][vc_column]Screenforce Festival Summary<\/a>[vc_empty_space height=”30″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_column_text css=””]<\/p>\n

Questions about the new Screenforce- study? Find your contact person!<\/h1>\n

[\/vc_column_text][vc_empty_space height=”30″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=”” css=”.vc_custom_1712746699958{padding-top: 35px !important;padding-right: 35px !important;padding-bottom: 35px !important;padding-left: 35px !important;border-radius: 5px !important;}”][vc_column width=”1\/2″][vc_empty_space height=”30″][vc_single_image image=”36833″ img_size=”medium” onclick=”custom_link” css=”” qode_css_animation=”” link=”https:\/\/www.eye-square.com\/de\/julia-gurney\/”][vc_empty_space height=”15″][vc_column_text css=””]Email | marvin.vogt@eye-square.com<\/strong>
\nPhone | +49 30 698144-0<\/strong>[\/vc_column_text][vc_empty_space height=”30″][\/vc_column][vc_column width=”1\/2″][vc_empty_space height=”30″][vc_column_text css=””]<\/p>\n

Marvin Vogt
\n<\/strong><\/h2>\n

[\/vc_column_text][vc_empty_space height=”15px”][vc_column_text css=””]<\/p>\n

\n
\n

Marvin Vogt<\/a>\u00a0works as a Senior Research Consultant in the Brand and Media Experience Unit of eye square. He holds a Master of Science in Marketing and Consumer Psychology with a focus on buying and consumer behavior from the University of Sussex, where he graduated with distinction. Before joining eye square, he successfully established and developed a new medical technology brand in a pharmaceutical company. He also is a trained banker.<\/p>\n

In addition to his work as a research consultant, he is a lecturer at Nuertingen Geislingen University, where he teaches empirical research methods. He also holds a lectureship in marketing at the Berlin School of Economics and Law.<\/p>\n<\/div>\n<\/div>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=”” css=”.vc_custom_1712746699958{padding-top: 35px !important;padding-right: 35px !important;padding-bottom: 35px !important;padding-left: 35px !important;border-radius: 5px !important;}”][vc_column width=”1\/2″][vc_empty_space height=”30″][vc_column_text css=””]<\/p>\n

Stefan Sch\u00f6nherr
\n<\/strong><\/h2>\n

[\/vc_column_text][vc_empty_space height=”15px”][vc_column_text css=””]<\/p>\n

\n
\n
\n
\n

Since 2007,\u00a0Stefan Sch\u00f6nherr<\/a>\u00a0has been working as a brand and media specialist in the Brand and Media Experience unit at eye square. After six years of gaining invaluable knowledge within the company, Stefan became the head of his unit in 2013 and is a Partner since 2018.<\/p>\n

Stefan conducts quantitative studies on the understanding of media genres and media use. He is not only interested in new online display advertising formats and social media, but also the importance of the printed word in the modern media landscape.<\/p>\n<\/div>\n<\/div>\n

<\/div>\n<\/div>\n<\/div>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_empty_space height=”30″][vc_single_image image=”19829″ img_size=”medium” onclick=”custom_link” css=”” qode_css_animation=”” link=”https:\/\/www.eye-square.com\/de\/julia-gurney\/”][vc_empty_space height=”15″][vc_column_text css=””]Email | schoenherr@eye-square.com<\/strong>
\nPhone | +49 30 698144-16<\/strong>[\/vc_column_text][vc_empty_space height=”30″][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space height=”30″][vc_single_image image=”62892″ img_size=”full” alignment=”center” onclick=”custom_link” img_link_target=”_blank” css=”” qode_css_animation=”” link=”https:\/\/www.marktforschung.de\/marktforschung\/a\/erfuellen-sie-schon-jetzt-die-neuen-standards-des-europaeischen-barrierefreiheitsstaerkungsgesetzes\/”][vc_empty_space height=”30″][vc_empty_space height=”30″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space height=”30″][vc_column_text css=””] eye square presented first insights into the new genre study “Into the Wild” at Screenforce Festival [\/vc_column_text][vc_empty_space…<\/p>\n","protected":false},"author":130,"featured_media":63045,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7198,203,1],"tags":[],"class_list":["post-62890","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-7198","category-conference","category-news"],"yoast_head":"\nScreenforce Festival 2024 Recap<\/title>\n<meta name=\"description\" content=\"The Screenforce Days took place on 13.06.2024 and amazed their visitors with their colorful and dynamic program!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eye-square.com\/en\/screenforce-festival-2024-recap\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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