{"id":61907,"date":"2024-06-04T13:59:32","date_gmt":"2024-06-04T11:59:32","guid":{"rendered":"https:\/\/www.eye-square.com\/en\/?p=61907"},"modified":"2024-07-09T16:03:45","modified_gmt":"2024-07-09T14:03:45","slug":"study-videoads-attention-prediction-sales","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/en\/study-videoads-attention-prediction-sales\/","title":{"rendered":"How Attentive Video-Ads Are a Great Predictor of Sales Lift"},"content":{"rendered":"

[vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space height=”30″][vc_single_image image=”63141″ img_size=”full” alignment=”center” onclick=”custom_link” img_link_target=”_blank” css=”” qode_css_animation=”” link=”https:\/\/www.marktforschung.de\/marktforschung\/a\/erfuellen-sie-schon-jetzt-die-neuen-standards-des-europaeischen-barrierefreiheitsstaerkungsgesetzes\/”][vc_empty_space height=”30″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space height=”30″][vc_column_text css=””]<\/p>\n

Study collaboration with Dynata uses realeyes technology to investigate how attention-grabbing video ads can predict sales growth on Amazon<\/h1>\n

[\/vc_column_text][vc_empty_space height=”30″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_column_text css=””]Attention metrics, particularly attentive seconds, are proving to be powerful predictors of sales lift. A study by Dynata<\/a> and eye square, leveraging realeyes<\/a> attention measurement technology, examined the impact of vertical video ads on purchase behavior. The study found that different platforms have varying attention retention and purchase rates, with attentive seconds significantly enhancing the prediction of actual sales.<\/p>\n

The research evaluates four brands (JBL, Skullcandy, Nivea, and Weleda) through InContext vertical video ad exposure on mobile on three different video platforms. The p<\/span><\/span>articipants watched a vertical video, then shopped on Amazon and filled out a questionnaire. The setting was combined with a shopping task on simulated Amazon.<\/span> <\/span><\/p>\n

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[\/vc_column_text][vc_empty_space height=”30″][vc_single_image image=”63142″ img_size=”full” alignment=”center” onclick=”custom_link” img_link_target=”_blank” css=”” qode_css_animation=”” link=”https:\/\/www.marktforschung.de\/marktforschung\/a\/erfuellen-sie-schon-jetzt-die-neuen-standards-des-europaeischen-barrierefreiheitsstaerkungsgesetzes\/”][vc_empty_space height=”15″][vc_column_text css=””]Source: <\/strong>realeyes[\/vc_column_text][vc_empty_space height=”30″][vc_column_text css=””]<\/p>\n

It revealed that vertical videos are effective in driving purchases, especially for CPG brands, and emphasized the importance of testing ads in real-life contexts to optimize creative performance.<\/p>\n

Get more key findings on the realeyes <\/a>blog.<\/p>\n

[\/vc_column_text][vc_empty_space height=”30″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” z_index=”” css=”.vc_custom_1717156880676{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_column][vc_empty_space height=”30″]Read Blog!<\/a>[vc_empty_space height=”30″][vc_empty_space height=”30″][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space height=”30″][vc_single_image image=”63141″ img_size=”full” alignment=”center” onclick=”custom_link” img_link_target=”_blank” css=”” qode_css_animation=”” link=”https:\/\/www.marktforschung.de\/marktforschung\/a\/erfuellen-sie-schon-jetzt-die-neuen-standards-des-europaeischen-barrierefreiheitsstaerkungsgesetzes\/”][vc_empty_space height=”30″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space height=”30″][vc_column_text css=””] Study collaboration with Dynata uses realeyes technology to investigate how attention-grabbing video ads can predict sales growth on…<\/p>\n","protected":false},"author":21,"featured_media":63163,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7198,204,1],"tags":[],"class_list":["post-61907","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-7198","category-article","category-news"],"yoast_head":"\nAttention-grabbing vertical video ads & sales prediction on Amazon<\/title>\n<meta name=\"description\" content=\"A collaborate research conducted with Dynata shows, how an increase in sales can be predicted by examining the effect of vertical video ads.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eye-square.com\/en\/study-videoads-attention-prediction-sales\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" 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