{"id":61367,"date":"2024-05-14T17:06:12","date_gmt":"2024-05-14T15:06:12","guid":{"rendered":"https:\/\/www.eye-square.com\/en\/?p=61367"},"modified":"2024-06-04T17:21:56","modified_gmt":"2024-06-04T15:21:56","slug":"barrier-free-ux-accessibility-research","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/en\/barrier-free-ux-accessibility-research\/","title":{"rendered":"Barrier-free user experience through UX Accessibility Research"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_empty_space height=&#8221;30&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column][vc_empty_space height=&#8221;30&#8243;][vc_empty_space height=&#8221;30&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h1 class=\"\">Why Accessibility should be an essential component of digital offerings<\/h1>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column][vc_empty_space height=&#8221;30&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: left\">The <a href=\"https:\/\/accessibility.day\/\" target=\"_blank\" rel=\"noopener\">Global Accessibility Awareness Day<\/a> (GAAD) on May 16 of this year emphasizes the importance of accessibility in the digital world. Over one billion people worldwide live with disabilities and impairments. On this day, we should remember that the development of digital applications must be inclusive to provide access to all individuals, regardless of their physical or cognitive abilities.<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;30&#8243;][vc_single_image image=&#8221;61436&#8243; img_size=&#8221;large&#8221; css=&#8221;&#8221; qode_css_animation=&#8221;&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221; css=&#8221;.vc_custom_1715680884941{background-color: #ffffff !important;}&#8221;][vc_column][vc_empty_space height=&#8221;30&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2><strong>Improved accessibility of digital products through UX Accessibility Testing<\/strong><\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;15&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: left\">Learn more about the crucial role of digital accessibility research in the context of UX and consumer research in our latest online post on the Merlien portal about the UX360 Event in Berlin and read about the various testing methods available to ensure the accessibility of digital products for all users, including those with disabilities.<\/p>\n<div class=\"css-186bnk2 css-1rcne62-stack css-1imox1-stackGridRows css-1bjhv8d css-1vznryd\">\n<div>\n<p class=\"css-ylni64 css-pelz90 css-0 css-gylvem-textDisplay css-bmcd97-textWhiteSpace css-0 css-7bji7i-wordBreak\" style=\"text-align: left\">Digital accessibility not only promotes inclusivity but also serves as a catalyst for broader improvements in user experience design, ultimately contributing to a user-centered approach in product development.<\/p>\n<\/div>\n<\/div>\n<div class=\"css-186bnk2 css-1rcne62-stack css-1imox1-stackGridRows css-1bjhv8d css-1vznryd\"><\/div>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;30&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1715682032160{padding-top: 35px !important;padding-right: 35px !important;padding-bottom: 35px !important;padding-left: 35px !important;background-color: #dfe1f2 !important;}&#8221; z_index=&#8221;&#8221;][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<blockquote><p>\u201c<strong>We should use automation as much as we can, I\u2019m all for it, but automatic will always need to be paired with active user testing and participation<\/strong>.\u201d -Hoby Wedler, Ph.D.<\/p><\/blockquote>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221; css=&#8221;.vc_custom_1715681877315{padding-top: 0px !important;padding-right: 0px !important;padding-left: 0px !important;background-color: #ffffff !important;}&#8221;][vc_column][vc_empty_space height=&#8221;30&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: left\">With automated tools as testing methods you can rapidly scan and identify technical compliance issues that violate established accessibility standards such as the WCAG (Web Content Accessibility Guidelines). But tests conducted with real users capture all the nuances of human interaction!<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;30&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: left\"><strong>Discover more about the benefits and opportunities of our UX Accessibility Research in the latest <\/strong><strong><a href=\"https:\/\/merlien.com\/the-importance-of-digital-accessibility-research\/\" target=\"_blank\" rel=\"noopener\">online-article on Merlien&#8217;s website<\/a>!<\/strong><\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;30&#8243;]<a  itemprop=\"url\" href=\"https:\/\/merlien.com\/the-importance-of-digital-accessibility-research\/\" target=\"_blank\" data-hover-background-color=\"#131631\" data-hover-border-color=\"#131631\" data-hover-color=\"#ffffff\" class=\"qbutton  default\" style=\"color: #ffffff; border-color: #007fff; margin: 5px 5px 5px 5px; border-radius: 25px;-moz-border-radius: 25px;-webkit-border-radius: 25px; background-color:#007fff;\">Read article!<\/a>[vc_empty_space height=&#8221;60&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221; css=&#8221;.vc_custom_1715680884941{background-color: #ffffff !important;}&#8221;][vc_column][vc_empty_space height=&#8221;30&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2 style=\"text-align: left\"><strong>Get in touch with your expert at eye square!<\/strong><\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;15&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221; css=&#8221;.vc_custom_1715699707227{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;border-radius: 5px !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;30&#8243;][vc_single_image image=&#8221;28097&#8243; img_size=&#8221;medium&#8221; onclick=&#8221;custom_link&#8221; css=&#8221;&#8221; qode_css_animation=&#8221;&#8221; link=&#8221;https:\/\/www.eye-square.com\/en\/jeff-ephraim-bander\/&#8221;]<span class='q_social_icon_holder circle_social' data-color=#131631 data-hover-background-color=#ffffff data-hover-color=#007fff><a itemprop='url' href='https:\/\/www.linkedin.com\/in\/jngurney\/' target='_blank'><span class='fa-stack fa-2x' style='background-color: #ffffff;'><i class=\"qode_icon_font_awesome fa fa-linkedin \" style=\"color: #131631;\" ><\/i><\/span><\/a><\/span>[\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;30&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2><strong>Julia Gurney<br \/>\n<\/strong><\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;15px&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<p><a href=\"https:\/\/www.eye-square.com\/en\/julia-gurney\/\" target=\"_blank\" rel=\"noopener\">Julia Gurney<\/a> is Senior Research Consultant at the <a href=\"https:\/\/www.eye-square.com\/de\/eye-square-user-experience\/\">User Experience<\/a> department at eye square.<\/p>\n<p>Julia obtained a Bachelor&#8217;s degree in Social Sciences with a focus on Marketing and Research from Loyola University New Orleans.<\/p>\n<p>She collaborates closely with the US market and works with both implicit and explicit data.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<\/div>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221; css=&#8221;.vc_custom_1715702257275{border-radius: 5px !important;}&#8221;][vc_column][vc_empty_space height=&#8221;30&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2><strong>About Hoby Wedler<br \/>\n<\/strong><\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;15px&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: left\">Hoby Wedler has over a decade of experience as a Chief Executive Officer and educator for blind and visually impaired individuals, continuously working to provide new opportunities, tools, and motivation. In his role as a CEO and esteemed consultant, he focuses on developing diverse teams, transforming businesses in general, and enhancing organizational competence and sustainable growth. As a chemist and entrepreneur who is blind himself, he utilizes his expertise in sensory perception, scientific knowledge, and education to positively impact inclusivity, justice, and accessibility worldwide, promoting their advancement.<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;15px&#8221;]<span class='q_social_icon_holder circle_social' data-color=#131631 data-hover-background-color=#ffffff data-hover-color=#007fff><a itemprop='url' href='https:\/\/www.linkedin.com\/in\/hobywedler\/' target='_blank'><span class='fa-stack fa-2x' style='background-color: #ffffff;'><i class=\"qode_icon_font_awesome fa fa-linkedin \" style=\"color: #131631;\" ><\/i><\/span><\/a><\/span>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_empty_space height=&#8221;30&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column][vc_empty_space height=&#8221;30&#8243;][vc_empty_space height=&#8221;30&#8243;][vc_column_text css=&#8221;&#8221;] Why Accessibility should be an essential component of digital offerings [\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column][vc_empty_space height=&#8221;30&#8243;][vc_column_text css=&#8221;&#8221;] The Global Accessibility Awareness&#8230;<\/p>\n","protected":false},"author":21,"featured_media":62006,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7198,1,7200],"tags":[],"class_list":["post-61367","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-7198","category-news","category-ux-research"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Accessibility Research for digital applications and products<\/title>\n<meta name=\"description\" content=\"Conducting UX tests for accessibility is a key component of their product strategy and a guarantee of success for their digital strategy.\" \/>\n<meta name=\"robots\" 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