{"id":60818,"date":"2024-04-30T15:55:22","date_gmt":"2024-04-30T13:55:22","guid":{"rendered":"https:\/\/www.eye-square.com\/en\/?p=60818"},"modified":"2024-05-06T12:42:10","modified_gmt":"2024-05-06T10:42:10","slug":"arf-attention-2024","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/en\/arf-attention-2024\/","title":{"rendered":"ARF Attention 2024 Event at NYC"},"content":{"rendered":"

[vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space height=”30″][vc_single_image image=”60897″ img_size=”full” alignment=”center” onclick=”custom_link” img_link_target=”_blank” css=”” qode_css_animation=”” link=”https:\/\/www.marktforschung.de\/marktforschung\/a\/erfuellen-sie-schon-jetzt-die-neuen-standards-des-europaeischen-barrierefreiheitsstaerkungsgesetzes\/”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”30″][vc_empty_space height=”30″][vc_column_text css=””]<\/p>\n

ARF Attention 2024<\/h1>\n

[\/vc_column_text][vc_column_text css=””]<\/p>\n

Come together with attention economy experts to share case studies and participate in engaging discussions on attention measurement and ad impact!<\/strong><\/h4>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”30″][vc_column_text css=””]The ARF Attention<\/a><\/strong> presents the latest research on the impact of attention<\/strong> in advertising and brand development <\/strong>presented by ARF members and invited academics.<\/p>\n

The event is a chance for advertisers<\/strong> to enhance their communication effectiveness <\/strong>by understanding attention, <\/strong>which has transitioned from the lab to the marketplace with the rise of attention metrics for evaluating ad creative and media context.<\/strong><\/p>\n

The ARF (Advertising Research Foundation)<\/strong> will share insights of their own initiative. The project compares analyses by 12 companies on ad creative, but will provide a glimpse into Phase III`s focus on attention metrics for media evaluation<\/strong>, along with a guide to attention, emotion, persuasion,<\/strong> and memory in advertising.<\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column css=”.vc_custom_1714484022789{border-color: #dfe1f2 !important;}”][vc_empty_space height=”30″][vc_single_image image=”52199″ img_size=”50×50″ css=”” qode_css_animation=””][vc_empty_space height=”30″][vc_column_text css=””]<\/p>\n

ARF Attention 2024<\/strong><\/h5>\n

[\/vc_column_text][vc_column_text css=””]Tuesday, May 14<\/strong>
\nJay Conference Midtown East\u00a0<\/strong>
\n515 Madison Avenue, 10th Floor<\/strong>
\nNew York City\u00a0 <\/strong><\/p>\n

Livestream 10am \u2013 4:30pm ET\u00a0Agenda!<\/a>[vc_empty_space height=”60″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=”” css=”.vc_custom_1714405530082{padding-top: 35px !important;padding-right: 35px !important;padding-left: 35px !important;background-color: #dfe1f2 !important;}”][vc_column][vc_empty_space height=”30″][vc_column_text css=””]<\/p>\n

Gain valuable insights from our presentation at the ARF Attention 2024!<\/h3>\n

[\/vc_column_text][vc_empty_space height=”30″][vc_column_text css=””]As a member of the Advertising Research Foundation (ARF)<\/a> we are proud to present the latest results of the ATLAS (American Thought Leadership in Attention Study)<\/strong> project to increase awareness of the importance of attention measurement and to drive the future of effective advertising forward.[\/vc_column_text][vc_empty_space height=”30″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=”” css=”.vc_custom_1714481678502{padding-top: 35px !important;padding-right: 35px !important;padding-left: 35px !important;background-color: #dfe1f2 !important;}”][vc_column][vc_column_text css=””]Tuesday, May 14<\/strong>
\n

ATLAS \u2013 How Attention on Vertical Video Ads Triggers Purchase<\/strong><\/h3>\n

[\/vc_column_text][vc_empty_space height=”20″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=”” css=”.vc_custom_1714405530082{padding-top: 35px !important;padding-right: 35px !important;padding-left: 35px !important;background-color: #dfe1f2 !important;}”][vc_column width=”1\/2″][vc_single_image image=”31289″ css=”” qode_css_animation=””][vc_empty_space height=”15″][vc_column_text css=””]<\/p>\n

Jeff Bander<\/h6>\n

President and Chief Revenue Officer, eye square inc.<\/span>
\n<\/span><\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”49417″ css=”” qode_css_animation=””][vc_empty_space height=”15″][vc_column_text css=””]<\/p>\n

Nuria Sichalla<\/h6>\n

Senior Research Consultant, eye square<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=”” css=”.vc_custom_1714405530082{padding-top: 35px !important;padding-right: 35px !important;padding-left: 35px !important;background-color: #dfe1f2 !important;}”][vc_column][vc_empty_space height=”20″][vc_column_text css=””]ATLAS<\/strong> delves into the influence of creative and media attention on purchasing behavior<\/strong>, highlighting the varying impact of brand exposure on different social media platforms with full-screen vertical video ads.<\/p>\n

Active and passive attention play a crucial role<\/strong> in determining the effectiveness of brand messaging,<\/strong> with branded moment exposure yielding distinct results for small and large brands in various sectors.<\/p>\n

The study aims to identify the optimal level and type of attention required to drive tangible purchase outcomes<\/strong> in an authentic online shopping<\/strong> setting, guiding marketers on strategic placement of creative assets and timing for consumer persuasion to enhance attention efficiency and overall impact.[\/vc_column_text][vc_empty_space height=”30″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” z_index=”” css=”.vc_custom_1714991006538{padding-top: 0px !important;padding-right: 35px !important;padding-bottom: 70px !important;padding-left: 35px !important;background-color: #dfe1f2 !important;}”][vc_column]Get your Ticket!<\/a>[\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=”” css=”.vc_custom_1712746699958{padding-top: 35px !important;padding-right: 35px !important;padding-bottom: 35px !important;padding-left: 35px !important;border-radius: 5px !important;}”][vc_column width=”1\/2″][vc_empty_space height=”30″][vc_empty_space height=”30″][vc_single_image image=”50482″ img_size=”medium” onclick=”custom_link” css=”” qode_css_animation=”” link=”https:\/\/www.eye-square.com\/en\/jeff-ephraim-bander\/”]

Jeff Ephraim Bander<\/a> is our President of eye square Inc. for the USA.<\/p>\n

Jeff (MBA) has been a thought leader in the market research world since 2008 and has gained over 25 years of experience with various research companies. Before coming to eye square he held the position of award-winning, President of North America<\/a> at Sticky,\u00a0 a provider of online eye tracking studies.<\/p>\n<\/div>\n<\/div>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=”” css=”.vc_custom_1712746699958{padding-top: 35px !important;padding-right: 35px !important;padding-bottom: 35px !important;padding-left: 35px !important;border-radius: 5px !important;}”][vc_column width=”1\/2″][vc_empty_space height=”30″][vc_column_text css=””]<\/p>\n

Nuria Sichalla
\n<\/strong><\/h2>\n

[\/vc_column_text][vc_empty_space height=”15px”][vc_column_text css=””]<\/p>\n

\n
\n

Nuria Sichalla<\/a> works as a Senior Research Consultant in eye square\u2019s Brand and Media Experience Unit. She completed her bachelor\u2019s degree in business psychology (with a focus on market, advertising and media psychology) in Hamburg and her master\u2019s degree (marketing) in L\u00fcneburg. The research of implicit and explicit attitudes in their effect on behavior and especially on consumer behavior has always been the common thread throughout her studies and her first years of work.<\/p>\n<\/div>\n<\/div>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_empty_space height=”30″][vc_single_image image=”49417″ img_size=”medium” onclick=”custom_link” css=”” qode_css_animation=”” link=”https:\/\/www.eye-square.com\/en\/nuria-sichalla\/”]

Get PDF for free!<\/a>[vc_empty_space height=”30″][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space height=”30″][vc_single_image image=”60897″ img_size=”full” alignment=”center” onclick=”custom_link” img_link_target=”_blank” css=”” qode_css_animation=”” link=”https:\/\/www.marktforschung.de\/marktforschung\/a\/erfuellen-sie-schon-jetzt-die-neuen-standards-des-europaeischen-barrierefreiheitsstaerkungsgesetzes\/”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”30″][vc_empty_space height=”30″][vc_column_text css=””] ARF Attention 2024 [\/vc_column_text][vc_column_text css=””] Come together with attention economy experts 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