{"id":60103,"date":"2024-04-03T12:12:41","date_gmt":"2024-04-03T10:12:41","guid":{"rendered":"https:\/\/www.eye-square.com\/en\/?p=60103"},"modified":"2024-04-10T16:50:59","modified_gmt":"2024-04-10T14:50:59","slug":"audiencexscience-conference-2024-recap","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/en\/audiencexscience-conference-2024-recap\/","title":{"rendered":"AUDIENCExSCIENCE conference 2024 Recap"},"content":{"rendered":"

[vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space height=”30″][vc_single_image image=”59125″ img_size=”full” alignment=”center” onclick=”custom_link” img_link_target=”_blank” qode_css_animation=”” link=”https:\/\/www.marktforschung.de\/marktforschung\/a\/erfuellen-sie-schon-jetzt-die-neuen-standards-des-europaeischen-barrierefreiheitsstaerkungsgesetzes\/”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”30″][vc_empty_space height=”30″][vc_column_text]<\/p>\n

AUDIENCExSCIENCE 2024 recap<\/h1>\n

[\/vc_column_text][vc_empty_space height=”15″][vc_column_text]<\/p>\n

Did you miss the ARF? Here is a little recap of the event!<\/strong><\/h4>\n

[\/vc_column_text][vc_empty_space height=”15″][vc_empty_space height=”15″][vc_column_text]<\/p>\n

From March 20 to 21. 2024<\/strong>, many charismatic experts and participants<\/span> met at the annual ARF conference AUDIENCExSCIENCE 2024.<\/strong><\/p>\n

Through keynotes, panels, debates and strictly peer-reviewed research presentations, experts from around the world introduced visitors to new and established industry topics. They also shared their views on the future of advertising research and measurement and explained how the technologies and data trends of the future will impact the advertising world of tomorrow.<\/p>\n

Our eye-square experts were also attending this year’s ARF conference and presented interesting talks and papers.<\/p>\n

Together with Sandra Sch\u00fcmann<\/strong>, our colleagues Jeff Bander<\/strong><\/a> and Marvin Vogt<\/strong> <\/a>presented the winning paper “Mapping the Impact”<\/strong> and provided visitors with valuable insights into advertising impact. The winning paper was prepared in cooperation with Screenforce Germany, the leading TV and digital video marketers in Germany, Austria and Switzerland, and selected by the Advertising Research Foundation.<\/p>\n

In addition, our eye-square experts Dr. Matthias Rothensee<\/strong><\/a> and Stefan Sch\u00f6nherr<\/strong><\/a> gave a presentation on “Human Experience – Why Attention AI Needs Human Input”<\/strong>. The presentation showed why human insights are so important in the development of AI research technologies for better targeting, more efficiency and a greater reach of advertising strategies.<\/p>\n

[\/vc_column_text][vc_empty_space height=”30″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space height=”30″][vc_column_text]<\/p>\n

Watch the whole presentation here:
\n<\/strong><\/h2>\n

[\/vc_column_text][vc_empty_space height=”30″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column width=”1\/2″][vc_empty_space height=”30″][vc_single_image image=”60452″ img_size=”medium” qode_css_animation=””][vc_empty_space height=”15″][\/vc_column][vc_column width=”1\/2″][vc_empty_space height=”30″][vc_single_image image=”60453″ img_size=”medium” qode_css_animation=””][vc_empty_space height=”15″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” z_index=””][vc_column width=”1\/2″]Human Experience<\/a>[\/vc_column][vc_column width=”1\/2″]Mapping The Impact<\/a>[\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”40px”][vc_empty_space height=”40px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_column_text]<\/p>\n

Learn more about our experts
\n<\/strong><\/h2>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”30″][vc_empty_space height=”30″][vc_separator type=”normal” thickness=”2″ up=”12″ down=”12″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column width=”1\/2″][vc_empty_space height=”20px”][vc_single_image image=”36833″ qode_css_animation=””][vc_empty_space height=”10px”][vc_column_text]<\/p>\n

Marvin Vogt<\/a><\/h3>\n

[\/vc_column_text][vc_empty_space height=”5px”][vc_column_text]Senior Research Consultant UX
\n<\/strong>[\/vc_column_text][vc_empty_space height=”5px”]

award-winning, President of North America<\/a>\u00a0at Sticky,\u00a0 a provider of online eye tracking studies.<\/p>\n

Jeff has been featured in AdAge, MediaPost and\u00a0AdExchanger<\/a>\u00a0and has presented along big names such as P&G, Unilever and Colgate.[\/vc_column_text][vc_empty_space height=”30px”][\/vc_column][vc_column width=”1\/2″][vc_empty_space height=”20px”][vc_empty_space height=”20px”][vc_single_image image=”55630″ qode_css_animation=””][vc_empty_space height=”10px”][vc_column_text]<\/p>\n

Jeff Bander<\/a><\/h3>\n

[\/vc_column_text][vc_empty_space height=”5px”][vc_column_text]President eye square INC
\n<\/strong>[\/vc_column_text][vc_empty_space height=”5px”]

Dr. Matthias Rothensee<\/a><\/h3>\n

[\/vc_column_text][vc_empty_space height=”5px”][vc_column_text]CSO & Partner
\n<\/strong>[\/vc_column_text][vc_empty_space height=”5px”]

Stefan Sch\u00f6nherr<\/a><\/h3>\n

[\/vc_column_text][vc_empty_space height=”5px”][vc_column_text]Vice President Brand & Media Experience and Partner
\n<\/strong>[\/vc_column_text][vc_empty_space height=”5px”]

Mapping The Impact<\/a>[\/vc_column][\/vc_row][vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space height=”30″][vc_single_image image=”59125″ img_size=”full” alignment=”center” onclick=”custom_link” img_link_target=”_blank” qode_css_animation=”” link=”https:\/\/www.marktforschung.de\/marktforschung\/a\/erfuellen-sie-schon-jetzt-die-neuen-standards-des-europaeischen-barrierefreiheitsstaerkungsgesetzes\/”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”30″][vc_empty_space height=”30″][vc_column_text] AUDIENCExSCIENCE 2024 recap [\/vc_column_text][vc_empty_space height=”15″][vc_column_text] Did you miss the ARF? Here is a little recap of the event! [\/vc_column_text][vc_empty_space…<\/p>\n","protected":false},"author":130,"featured_media":59127,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7198,203,1],"tags":[],"class_list":["post-60103","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-7198","category-conference","category-news"],"yoast_head":"\nAUDIENCExSCIENCE conference 2024<\/title>\n<meta name=\"description\" content=\"Did you miss the ARF? 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