{"id":59762,"date":"2024-03-20T12:09:06","date_gmt":"2024-03-20T11:09:06","guid":{"rendered":"https:\/\/www.eye-square.com\/en\/?p=59762"},"modified":"2024-04-02T12:43:55","modified_gmt":"2024-04-02T10:43:55","slug":"mediapost-comment-mapping-the-impact","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/en\/mediapost-comment-mapping-the-impact\/","title":{"rendered":"Comment on “Mapping the Impact” study by US online platform MediaPost"},"content":{"rendered":"

[vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space height=”30″][vc_single_image image=”59809″ img_size=”full” alignment=”center” onclick=”custom_link” img_link_target=”_blank” qode_css_animation=””][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”30″][vc_empty_space height=”30″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_column_text]<\/p>\n

Where Your Advertising Work Comes To Life: It’s That Time Of Day<\/h1>\n

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Yesterday, the online magazine MediaPost<\/a>, a platform offering a comprehensive range of resources for professionals in media, marketing, and advertising, published some of the main results of our collaborative study “Mapping the Impact” conducted by Screenforce.
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In his comment, Wayne Friedman, provided valuable insights for experts involved in TV advertising by commenting the recent research findings from the study “Mapping the Impact”<\/a> on the effectiveness of TV ads during various times of the day.<\/p>\n

The eye square study-collaboration with Screenforce<\/a> suggests that matching ads to specific time slots and viewing situations can maximize impact. It found that earlier in the day is better for strong brand messages, while after work hours, ads should focus on creating a good mood and storytelling.<\/p>\n

Despite the general preference for earlier ad placements, the study also highlighted that advertising recall tends to be higher later in the day, underscoring the importance of strategic timing.<\/p>\n

[\/vc_column_text][vc_empty_space height=”15px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”50″]Read comment!<\/a>[vc_empty_space height=”60px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=”” css=”.vc_custom_1711099277149{padding-top: 55px !important;padding-right: 35px !important;padding-bottom: 35px !important;padding-left: 35px !important;background-color: #dfe1f2 !important;}”][vc_column][vc_column_text]<\/p>\n

Discover more about the findings from the latest Media Impact Study and join us for our presentation at the ARF in New York!<\/h1>\n

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Live Presentation at ARF AUDIENCExSCIENCE<\/h4>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Wednesday, March 20 | 12.00 -12.20<\/strong><\/h4>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Mapping the Impact: When, How and Why TV Commercials Work Best<\/strong><\/h3>\n<\/div>\n<\/div>\n
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Discover, together with our experts Jeff Bander, Marvin Vogt and our colleague Sandra Sch\u00fcmann, how the style of commercials is related to usage situations and advertising impact.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

[\/vc_column_text][vc_empty_space height=”20″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” z_index=”” css=”.vc_custom_1710936481718{background-color: #dfe1f2 !important;}”][vc_column]Save your ticket!<\/a>[vc_empty_space height=”30px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=”” css=”.vc_custom_1710936489776{padding-top: 35px !important;padding-right: 35px !important;padding-bottom: 35px !important;padding-left: 35px !important;background-color: #dfe1f2 !important;}”][vc_column][vc_single_image image=”55630″ img_size=”60×60″ style=”vc_box_circle_2″ qode_css_animation=””][vc_empty_space height=”10″][vc_column_text]<\/p>\n

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\u201cThe results of this study offer real, actionable insights for marketers, allowing them to more effectively pair ad characteristics with optimal time and viewing situation. You can and should tailor your ad to each TV spot\u201d.
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_Jeff Bander
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[\/vc_column_text][vc_empty_space height=”30″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space height=”30″][vc_single_image image=”59809″ img_size=”full” alignment=”center” onclick=”custom_link” img_link_target=”_blank” qode_css_animation=””][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”30″][vc_empty_space height=”30″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_column_text] Where Your Advertising Work Comes To Life: It’s That Time Of Day…<\/p>\n","protected":false},"author":21,"featured_media":59797,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7195,204,1],"tags":[],"class_list":["post-59762","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-7195","category-article","category-news"],"yoast_head":"\nComment of magazine Mediapost on "Mapping the Impact" study<\/title>\n<meta name=\"description\" content=\"MediaPost, an online platform for professionals in media, marketing, and advertising, comments on the Screenforce study "Mapping the Impact".\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eye-square.com\/en\/mediapost-comment-mapping-the-impact\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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