{"id":59114,"date":"2024-02-08T13:51:12","date_gmt":"2024-02-08T12:51:12","guid":{"rendered":"https:\/\/www.eye-square.com\/en\/?p=59114"},"modified":"2024-03-13T13:08:45","modified_gmt":"2024-03-13T12:08:45","slug":"audiencexscience-conference-2024","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/en\/audiencexscience-conference-2024\/","title":{"rendered":"AUDIENCExSCIENCE conference 2024"},"content":{"rendered":"

[vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space height=”30″][vc_single_image image=”59125″ img_size=”full” alignment=”center” onclick=”custom_link” img_link_target=”_blank” qode_css_animation=”” link=”https:\/\/www.marktforschung.de\/marktforschung\/a\/erfuellen-sie-schon-jetzt-die-neuen-standards-des-europaeischen-barrierefreiheitsstaerkungsgesetzes\/”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”30″][vc_empty_space height=”30″][vc_column_text]<\/p>\n

AUDIENCExSCIENCE 2024<\/h1>\n

[\/vc_column_text][vc_empty_space height=”15″][vc_column_text]<\/p>\n

Meet us at AUDIENCExSCIENCE 2024!<\/strong><\/h4>\n

[\/vc_column_text][vc_empty_space height=”15″][vc_empty_space height=”15″][vc_column_text]<\/p>\n

From March 20-21. 2023<\/strong>, ARF’s annual AUDIENCExSCIENCE<\/a> conference 2024 will bring together experts and interested participants to debate the most important issues in audience measurement.<\/p>\n

Through keynotes, panels, debates and rigorously peer-reviewed research presentations, the event aims to illustrate a variety of new and established industry topics to attendees.<\/p>\n

Experts from around the world will present their perspectives on the future of advertising research and measurement and how the technologies and data trends of the future will impact advertising and media.<\/p>\n

The papers presented were selected following a call to the industry for new and innovative developments and content, which were reviewed by a rigorous panel.<\/p>\n

Our eye square experts, Jeff Bander<\/a> and Marvin Vogt<\/a> together with Sandra Sch\u00fcmann <\/a>will be presenting the winning paper “Mapping the Impact”<\/strong>.<\/p>\n

In the second talk, Dr. Matthias Rothensee<\/a> and Stefan Sch\u00f6nherr<\/a> will share insights on the topic of “Human Experience – Why Attention AI Needs Human Input”<\/strong>.[\/vc_column_text][vc_empty_space height=”30″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”30″]Register now<\/a>[vc_empty_space height=”30″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”30″][vc_column_text]<\/p>\n

Learn more about the winning paper
\n<\/strong><\/h4>\n

[\/vc_column_text][vc_empty_space height=”20px”][vc_column_text]The winning paper, \u201cMapping the Impact,\u201d answers the question of how TV advertisers can increase the effectiveness of their campaigns by taking into account different concrete situations in which media is consumed.<\/p>\n

In this study, eye square and Screenforce conducted a media ethnography to measure viewer attention in their living rooms. eye square\u2019s unique InContext technology, which enables authentic ad substitution in real TV broadcasts, allowed the companies to measure the combined impact of different ad characteristics and usage situations at home and in real-life situations. A camera tracked eye and head movements during viewing sessions, accurately capturing each viewer\u2019s attention levels and reaction to the content and advertisements, and participants answered detailed questionnaires on the advertising impact after the sessions, generating a comprehensive impact analysis.<\/p>\n

\u201cThe effectiveness of advertising spots depends on the situation in which they are viewed,\u201d said Jeff Bander, president of eye square. \u201cOur new study proves that advertising effectiveness is shaped by the time of day and specific viewing situation; a viewer who is watching an advertisement in the early afternoon while multitasking will be less engaged than a viewer watching on a weekend evening and spending quality time with family. The results of this study offer real, actionable insights for marketers, allowing them to more effectively pair ad characteristics with optimal time and viewing situation. You can and should tailor your ad to each TV spot.\u201d<\/p>\n

As a result of the study, eye square and Screenforce have developed an easy-to-use matching tool that allows marketers to understand immediately whether their advertisement will optimize viewer awareness. The matching tool reflects the study\u2019s findings: for example, advertisements delivered when audiences are the most distracted should feature strong branding and realistic product presentations; in the early evening, advertisements are more effective if they deliver emotions and create a positive mood.<\/p>\n

\u201cHistorically, marketers have had to make educated guesses regarding which advertising assets would deliver the best results during each time of the day,\u201d said Matthias Rothensee, chief research officer at eye square. \u201cOur new research combines detailed, qualitative viewer feedback with objective tracking of eye and head movements to provide clear takeaways on advertising impact. Marketers that take advantage of these insights will see a demonstrated improvement in the performance of their campaigns.\u201d\u00a0<\/strong>[\/vc_column_text][vc_empty_space height=”30px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”30″][vc_column_text]<\/p>\n

Download “Mapping the Impact” paper
\n<\/strong><\/h4>\n

[\/vc_column_text][vc_empty_space height=”30px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=”” css=”.vc_custom_1707305105206{padding-top: 35px !important;padding-right: 35px !important;padding-bottom: 35px !important;padding-left: 35px !important;background-color: #dfe1f2 !important;border-radius: 5px !important;}”][vc_column width=”1\/2″][vc_empty_space height=”30″][vc_single_image image=”56825″ img_size=”medium” onclick=”custom_link” qode_css_animation=”” link=”https:\/\/www.marktforschung.de\/marktforschung\/a\/erfuellen-sie-schon-jetzt-die-neuen-standards-des-europaeischen-barrierefreiheitsstaerkungsgesetzes\/”][\/vc_column][vc_column width=”1\/2″][vc_empty_space height=”30″][vc_column_text]<\/p>\n

Find out more about the “Mapping the Impact” study now!
\n<\/strong><\/p>\n

[\/vc_column_text][vc_empty_space height=”15px”]Mapping The Impact<\/a>[\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”30″][vc_empty_space height=”30″][vc_column_text]<\/p>\n

Meet our experts
\n<\/strong><\/h2>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”30″][vc_empty_space height=”30″][vc_separator type=”normal” thickness=”2″ up=”12″ down=”12″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column width=”1\/2″][vc_empty_space height=”20px”][vc_single_image image=”55630″ qode_css_animation=””][vc_empty_space height=”10px”][vc_column_text]<\/p>\n

Jeff Bander<\/a><\/h3>\n

[\/vc_column_text][vc_empty_space height=”5px”][vc_column_text]President eye square INC
\n<\/strong>[\/vc_column_text][vc_empty_space height=”5px”]

Marvin Vogt<\/a><\/h3>\n

[\/vc_column_text][vc_empty_space height=”5px”][vc_column_text]Senior Research Consultant UX
\n<\/strong>[\/vc_column_text][vc_empty_space height=”5px”]

Sandra Sch\u00fcmann<\/a><\/h3>\n

[\/vc_column_text][vc_column_text]Senior Advertising Researcher
\n<\/strong>[\/vc_column_text]

Dr. Matthias Rothensee<\/a><\/h3>\n

[\/vc_column_text][vc_empty_space height=”5px”][vc_column_text]CSO & Partner
\n<\/strong>[\/vc_column_text][vc_empty_space height=”5px”]

Stefan Sch\u00f6nherr<\/a><\/h3>\n

[\/vc_column_text][vc_empty_space height=”5px”][vc_column_text]Vice President Brand & Media Experience and Partner
\n<\/strong>[\/vc_column_text][vc_empty_space height=”5px”]

Register now!<\/a>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space height=”30″][vc_single_image image=”59125″ img_size=”full” alignment=”center” onclick=”custom_link” img_link_target=”_blank” qode_css_animation=”” link=”https:\/\/www.marktforschung.de\/marktforschung\/a\/erfuellen-sie-schon-jetzt-die-neuen-standards-des-europaeischen-barrierefreiheitsstaerkungsgesetzes\/”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”30″][vc_empty_space height=”30″][vc_column_text] AUDIENCExSCIENCE 2024 [\/vc_column_text][vc_empty_space height=”15″][vc_column_text] Meet us at AUDIENCExSCIENCE 2024! [\/vc_column_text][vc_empty_space height=”15″][vc_empty_space height=”15″][vc_column_text] From March 20-21. 2023, ARF’s annual AUDIENCExSCIENCE…<\/p>\n","protected":false},"author":21,"featured_media":59127,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7198,203,1],"tags":[],"class_list":["post-59114","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-7198","category-conference","category-news"],"yoast_head":"\nAUDIENCExSCIENCE conference 2024<\/title>\n<meta name=\"description\" content=\"Join us at this year's AUDIENCExSCIENCE Conference 2024 and don't miss out on the two talks our eye square experts will have\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eye-square.com\/en\/audiencexscience-conference-2024\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AUDIENCExSCIENCE conference 2024\" \/>\n<meta property=\"og:description\" content=\"Join us at this year's AUDIENCExSCIENCE Conference 2024 and don't miss out on the two talks our eye square experts will have\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.eye-square.com\/en\/audiencexscience-conference-2024\/\" \/>\n<meta property=\"og:site_name\" content=\"eye square\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-08T12:51:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-13T12:08:45+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2024\/02\/Featured-image-website-post-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Astrid Aumayer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@aumayer\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Astrid Aumayer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/audiencexscience-conference-2024\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/audiencexscience-conference-2024\\\/\"},\"author\":{\"name\":\"Astrid Aumayer\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/#\\\/schema\\\/person\\\/8645b8d1c90cac1c574996187454732d\"},\"headline\":\"AUDIENCExSCIENCE conference 2024\",\"datePublished\":\"2024-02-08T12:51:12+00:00\",\"dateModified\":\"2024-03-13T12:08:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/audiencexscience-conference-2024\\\/\"},\"wordCount\":2014,\"publisher\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/audiencexscience-conference-2024\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2024\\\/02\\\/Featured-image-website-post-1.png\",\"articleSection\":[\"2024\",\"Conference\",\"News\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/audiencexscience-conference-2024\\\/\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/audiencexscience-conference-2024\\\/\",\"name\":\"AUDIENCExSCIENCE conference 2024\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/audiencexscience-conference-2024\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/audiencexscience-conference-2024\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2024\\\/02\\\/Featured-image-website-post-1.png\",\"datePublished\":\"2024-02-08T12:51:12+00:00\",\"dateModified\":\"2024-03-13T12:08:45+00:00\",\"description\":\"Join us at this year's AUDIENCExSCIENCE Conference 2024 and don't miss out on the two talks our eye square experts will have\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/audiencexscience-conference-2024\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.eye-square.com\\\/en\\\/audiencexscience-conference-2024\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/audiencexscience-conference-2024\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2024\\\/02\\\/Featured-image-website-post-1.png\",\"contentUrl\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2024\\\/02\\\/Featured-image-website-post-1.png\",\"width\":300,\"height\":300},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/audiencexscience-conference-2024\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"AUDIENCExSCIENCE conference 2024\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/\",\"name\":\"eye square\",\"description\":\"Experience Research - Full Market Research Service in the Digital World\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/#organization\",\"name\":\"eye square GmbH\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/revslider\\\/e2_homepage_01102018\\\/e2-logo-RGB-rec-rand5-128px.jpg\",\"contentUrl\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/revslider\\\/e2_homepage_01102018\\\/e2-logo-RGB-rec-rand5-128px.jpg\",\"width\":128,\"height\":61,\"caption\":\"eye square GmbH\"},\"image\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/#\\\/schema\\\/person\\\/8645b8d1c90cac1c574996187454732d\",\"name\":\"Astrid Aumayer\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b6791135c05c209ac99ab33519880bc53deeeac2ab4b52b9fd31364edc2a284b?s=96&d=blank&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b6791135c05c209ac99ab33519880bc53deeeac2ab4b52b9fd31364edc2a284b?s=96&d=blank&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b6791135c05c209ac99ab33519880bc53deeeac2ab4b52b9fd31364edc2a284b?s=96&d=blank&r=g\",\"caption\":\"Astrid Aumayer\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/aumayer\"],\"url\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/author\\\/aumayer\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"AUDIENCExSCIENCE conference 2024","description":"Join us at this year's AUDIENCExSCIENCE Conference 2024 and don't miss out on the two talks our eye square experts will have","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.eye-square.com\/en\/audiencexscience-conference-2024\/","og_locale":"en_GB","og_type":"article","og_title":"AUDIENCExSCIENCE conference 2024","og_description":"Join us at this year's AUDIENCExSCIENCE Conference 2024 and don't miss out on the two talks our eye square experts will have","og_url":"https:\/\/www.eye-square.com\/en\/audiencexscience-conference-2024\/","og_site_name":"eye square","article_published_time":"2024-02-08T12:51:12+00:00","article_modified_time":"2024-03-13T12:08:45+00:00","og_image":[{"width":300,"height":300,"url":"http:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2024\/02\/Featured-image-website-post-1.png","type":"image\/png"}],"author":"Astrid Aumayer","twitter_card":"summary_large_image","twitter_creator":"@aumayer","twitter_misc":{"Written by":"Astrid Aumayer","Estimated reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.eye-square.com\/en\/audiencexscience-conference-2024\/#article","isPartOf":{"@id":"https:\/\/www.eye-square.com\/en\/audiencexscience-conference-2024\/"},"author":{"name":"Astrid Aumayer","@id":"https:\/\/www.eye-square.com\/en\/#\/schema\/person\/8645b8d1c90cac1c574996187454732d"},"headline":"AUDIENCExSCIENCE conference 2024","datePublished":"2024-02-08T12:51:12+00:00","dateModified":"2024-03-13T12:08:45+00:00","mainEntityOfPage":{"@id":"https:\/\/www.eye-square.com\/en\/audiencexscience-conference-2024\/"},"wordCount":2014,"publisher":{"@id":"https:\/\/www.eye-square.com\/en\/#organization"},"image":{"@id":"https:\/\/www.eye-square.com\/en\/audiencexscience-conference-2024\/#primaryimage"},"thumbnailUrl":"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2024\/02\/Featured-image-website-post-1.png","articleSection":["2024","Conference","News"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.eye-square.com\/en\/audiencexscience-conference-2024\/","url":"https:\/\/www.eye-square.com\/en\/audiencexscience-conference-2024\/","name":"AUDIENCExSCIENCE conference 2024","isPartOf":{"@id":"https:\/\/www.eye-square.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.eye-square.com\/en\/audiencexscience-conference-2024\/#primaryimage"},"image":{"@id":"https:\/\/www.eye-square.com\/en\/audiencexscience-conference-2024\/#primaryimage"},"thumbnailUrl":"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2024\/02\/Featured-image-website-post-1.png","datePublished":"2024-02-08T12:51:12+00:00","dateModified":"2024-03-13T12:08:45+00:00","description":"Join us at this year's AUDIENCExSCIENCE Conference 2024 and don't miss out on the two talks our eye square experts will have","breadcrumb":{"@id":"https:\/\/www.eye-square.com\/en\/audiencexscience-conference-2024\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.eye-square.com\/en\/audiencexscience-conference-2024\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.eye-square.com\/en\/audiencexscience-conference-2024\/#primaryimage","url":"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2024\/02\/Featured-image-website-post-1.png","contentUrl":"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2024\/02\/Featured-image-website-post-1.png","width":300,"height":300},{"@type":"BreadcrumbList","@id":"https:\/\/www.eye-square.com\/en\/audiencexscience-conference-2024\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.eye-square.com\/en\/"},{"@type":"ListItem","position":2,"name":"AUDIENCExSCIENCE conference 2024"}]},{"@type":"WebSite","@id":"https:\/\/www.eye-square.com\/en\/#website","url":"https:\/\/www.eye-square.com\/en\/","name":"eye square","description":"Experience Research - Full Market Research Service in the Digital World","publisher":{"@id":"https:\/\/www.eye-square.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.eye-square.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.eye-square.com\/en\/#organization","name":"eye square GmbH","url":"https:\/\/www.eye-square.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.eye-square.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/revslider\/e2_homepage_01102018\/e2-logo-RGB-rec-rand5-128px.jpg","contentUrl":"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/revslider\/e2_homepage_01102018\/e2-logo-RGB-rec-rand5-128px.jpg","width":128,"height":61,"caption":"eye square GmbH"},"image":{"@id":"https:\/\/www.eye-square.com\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.eye-square.com\/en\/#\/schema\/person\/8645b8d1c90cac1c574996187454732d","name":"Astrid Aumayer","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/b6791135c05c209ac99ab33519880bc53deeeac2ab4b52b9fd31364edc2a284b?s=96&d=blank&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b6791135c05c209ac99ab33519880bc53deeeac2ab4b52b9fd31364edc2a284b?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b6791135c05c209ac99ab33519880bc53deeeac2ab4b52b9fd31364edc2a284b?s=96&d=blank&r=g","caption":"Astrid Aumayer"},"sameAs":["https:\/\/x.com\/aumayer"],"url":"https:\/\/www.eye-square.com\/en\/author\/aumayer\/"}]}},"_links":{"self":[{"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/posts\/59114","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/comments?post=59114"}],"version-history":[{"count":8,"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/posts\/59114\/revisions"}],"predecessor-version":[{"id":59674,"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/posts\/59114\/revisions\/59674"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/media\/59127"}],"wp:attachment":[{"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/media?parent=59114"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/categories?post=59114"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/tags?post=59114"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}