{"id":58464,"date":"2023-12-04T14:43:11","date_gmt":"2023-12-04T13:43:11","guid":{"rendered":"https:\/\/www.eye-square.com\/en\/?p=58464"},"modified":"2024-01-23T10:40:38","modified_gmt":"2024-01-23T09:40:38","slug":"meet-the-eye-square-tv-advertising-experts-at-adwanted-event-london","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/en\/meet-the-eye-square-tv-advertising-experts-at-adwanted-event-london\/","title":{"rendered":"Meet the TV advertising experts at the Adwanted event in London"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_empty_space height=&#8221;30&#8243;][vc_single_image image=&#8221;58469&#8243; img_size=&#8221;full&#8221; qode_css_animation=&#8221;&#8221;][vc_empty_space height=&#8221;20&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_empty_space height=&#8221;30&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column][vc_empty_space height=&#8221;30px&#8221;][vc_empty_space height=&#8221;30px&#8221;][vc_column_text]<\/p>\n<h1 style=\"text-transform: none\">The Future of TV Advertising Global 2023<\/h1>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<h4 style=\"text-transform: none\">Meet experts in TV Advertising<\/h4>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;30px&#8221;][vc_column_text]As 2023 draws to a close, the highly anticipated &#8220;Future TV Advertising Global 2023&#8243; event, organized by Adwanted, is set to take place in London, UK. This conference is one of the largest in the TV advertising industry and attracts pioneers from media owners, pay-TV operators, advertising agencies, brands, and ad tech firms.<\/p>\n<p>The two-day event is a platform for networking and discussing how to improve television trading, targeting, data analysis, and measurement. It is a must-attend event for those who want to shape the future of TV advertising.[\/vc_column_text][vc_empty_space height=&#8221;30px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column][vc_column_text]<\/p>\n<h3 style=\"text-transform: none\">Session 4<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;30px&#8221;][vc_column_text]Mark your calendar for our talk on Tuesday 5th December 2023<br \/>\nPlace: Kings Place, London<br \/>\nTime: 3:50 PM &#8211; 4:05 PM[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;][vc_column_text]<\/p>\n<h3 style=\"text-transform: none;text-align: left\">Session Spotlight<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;30px&#8221;][vc_column_text]<\/p>\n<h4 style=\"text-transform: none\"><strong>Growth through Creative Media<\/strong><\/h4>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<p style=\"text-align: left\"><strong><span class=\"break-words \"><span dir=\"ltr\">Explore the interplay between context, TV commercial characteristics, and their impact on advertising effectiveness.<\/span><\/span><\/strong><\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;30&#8243;][vc_column_text]<\/p>\n<h3 style=\"text-transform: none;text-align: left\">Speakers<\/h3>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column width=&#8221;1\/3&#8243;][vc_empty_space height=&#8221;30&#8243;][vc_single_image image=&#8221;19777&#8243; qode_css_animation=&#8221;&#8221;][vc_empty_space height=&#8221;25&#8243;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_empty_space height=&#8221;30&#8243;][vc_single_image image=&#8221;51813&#8243; qode_css_animation=&#8221;&#8221;][vc_empty_space height=&#8221;25&#8243;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column][vc_empty_space height=&#8221;30&#8243;][vc_column_text]<a href=\"https:\/\/www.linkedin.com\/in\/ACoAAACA0OoB6agvdS2xBDvu1thN2HUDEn9KJd8\" data-attribute-index=\"3\" data-entity-type=\"MINI_PROFILE\">Gareth Tuck<\/a> from eye square will be speaking alongside <a href=\"https:\/\/www.linkedin.com\/in\/ACoAAADkbugBzDG0egdKe5HXZab_9pxMlOiyBrs\" data-attribute-index=\"5\" data-entity-type=\"MINI_PROFILE\">Olaf Schlesiger<\/a> from <a href=\"http:\/\/Seven.One\" target=\"_self\" rel=\"noopener\" data-attribute-index=\"7\">Seven.One<\/a> Entertainment Group and Screenforce. They will share valuable insights and experiences on how creative media strategies can drive growth in the advertising world.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column][vc_empty_space height=&#8221;30&#8243;][vc_column_text]<\/p>\n<h3 style=\"text-transform: none;text-align: left\">Get deep Insights into Advertising Research<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;30&#8243;][vc_column_text]<\/p>\n<div class=\"css-5qn6ru-stack css-1rcne62-stack css-1imox1-stackGridRows css-1bjhv8d css-1vznryd\">\n<p class=\"css-ylni64 css-1hu54b0-textFontWeight css-gylvem-textDisplay css-bmcd97-textWhiteSpace css-0 css-7bji7i-wordBreak\" style=\"text-align: left\">Join us for an enlightening session and the opportunity to get valuable insights out of the session and the recent study on ad impact we carried out. Contribute to the discussion that will shape the future of TV advertising.<\/p>\n<p class=\"css-ylni64 css-1hu54b0-textFontWeight css-gylvem-textDisplay css-bmcd97-textWhiteSpace css-0 css-7bji7i-wordBreak\" style=\"text-align: left\">The eye square team and our research partner <a href=\"https:\/\/www.screenforce.de\/\" target=\"_blank\" rel=\"noopener\">Screenforce<\/a> have achieved a significant milestone this year with the renowned study &#8220;Mapping the Impact,&#8221; and we have been honored with the prestigious <a href=\"https:\/\/www.eye-square.com\/en\/real-impact-award-screenforce-collaboration-mapping-the-impact\/\" target=\"_blank\" rel=\"noopener\">HORIZONT THE REAL IMPACT Award<\/a> for our excellent work in advertising research.<\/p>\n<p style=\"text-align: left\">Come and meet the CSO and Partner <a href=\"https:\/\/www.eye-square.com\/en\/gareth-tuck\/\">Gareth Tuck<\/a> and the eye square Brand and Media team in London. Don&#8217;t miss the opportunity to have an expert talk with <a href=\"https:\/\/www.eye-square.com\/en\/stefan-schoenherr\/\">Stefan Sch\u00f6nherr<\/a>, <a href=\"https:\/\/www.eye-square.com\/en\/dr-matthias-rothensee\/\">Matthias Rothensee<\/a>, <a href=\"https:\/\/www.eye-square.com\/en\/florian-passlick\/\">Florian Passlick<\/a> or <a href=\"https:\/\/www.eye-square.com\/en\/marvin-vogt\/\">Marvin Vogt<\/a>. You can also discuss with <a href=\"https:\/\/www.screenforce.de\/kontakt\">Olaf Schlesiger<\/a> in person!<\/p>\n<p class=\"css-ylni64 css-1hu54b0-textFontWeight css-gylvem-textDisplay css-bmcd97-textWhiteSpace css-0 css-7bji7i-wordBreak\" style=\"text-align: left\">\n<\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs&#8221;][vc_empty_space height=&#8221;50&#8243;]<a  itemprop=\"url\" href=\"https:\/\/www.youtube.com\/watch?v=mJwhaYMtkPE\" target=\"_blank\" data-hover-background-color=\"#131631\" data-hover-border-color=\"#ffffff\" data-hover-color=\"#ffffff\" class=\"qbutton  center default\" style=\"color: #ffffff; border-color: #ffffff; font-weight: 600; margin: 5px 5px 5px 5px; border-radius: 25px;-moz-border-radius: 25px;-webkit-border-radius: 25px; background-color:#007fff;\">Get Ticket!<\/a>[vc_empty_space height=&#8221;90px&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_empty_space height=&#8221;30&#8243;][vc_single_image image=&#8221;58469&#8243; img_size=&#8221;full&#8221; qode_css_animation=&#8221;&#8221;][vc_empty_space height=&#8221;20&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_empty_space height=&#8221;30&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column][vc_empty_space height=&#8221;30px&#8221;][vc_empty_space height=&#8221;30px&#8221;][vc_column_text] The Future of TV Advertising Global 2023 [\/vc_column_text][vc_column_text] Meet experts in TV Advertising [\/vc_column_text][vc_empty_space&#8230;<\/p>\n","protected":false},"author":21,"featured_media":58466,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7195,1,7182],"tags":[],"class_list":["post-58464","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-7195","category-news","category-newsletter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Advertising impact in TV advertising<\/title>\n<meta name=\"description\" content=\"eye square TV advertising experts explain the influence of context and character on ad impact of TV commercials at Adwanted Event London.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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