{"id":58456,"date":"2023-11-07T14:00:17","date_gmt":"2023-11-07T13:00:17","guid":{"rendered":"https:\/\/www.eye-square.com\/en\/?p=58456"},"modified":"2024-01-23T11:22:25","modified_gmt":"2024-01-23T10:22:25","slug":"planunganalyse-interview-with-dr-matthias-rothensee","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/en\/planunganalyse-interview-with-dr-matthias-rothensee\/","title":{"rendered":"planung&amp;analyse interview with Dr. Matthias Rothensee"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_empty_space height=&#8221;30&#8243;][vc_single_image image=&#8221;58458&#8243; img_size=&#8221;full&#8221; qode_css_animation=&#8221;&#8221;][vc_empty_space height=&#8221;20&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_empty_space height=&#8221;30&#8243;][vc_empty_space height=&#8221;30&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column][vc_column_text]<\/p>\n<h1 class=\"events-live-top-card__title t-24 t-black t-bold\" style=\"text-align: left\" data-event-id=\"7123702444441640960\">planung &amp; analyse interview with Matthias Rothensee<\/h1>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: left\">Under the title &#8220;When every second counts&#8221;, <a href=\"https:\/\/www.eye-square.com\/en\/dr-matthias-rothensee\/\">Dr. Matthias Rothensee<\/a>, interviewed by <a href=\"https:\/\/www.horizont.net\/planung-analyse\/\">planung &amp; analyse<\/a>, gives a small foretaste of this year&#8217;s Deeper Insights Days and talks about how to achieve the best attention in today&#8217;s media landscape, which new strategies entrepreneurs should rely on to give their advertising the best possible attention and how eye square&#8217;s &#8220;Meaningful Attention&#8221; strategy can help them to gain a deeper understanding of human perception.<\/p>\n<p style=\"text-align: left\">Our eye square expert <a href=\"https:\/\/www.eye-square.com\/en\/dr-matthias-rothensee\/\">Dr. Matthias Rothensee<\/a> shares these and many more interesting thoughts in his new interview with <a href=\"https:\/\/www.horizont.net\/planung-analyse\/\">planung &amp; analyse<\/a>.<\/p>\n<p style=\"text-align: left\">Interested? Read the full interview here!<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;30px&#8221;][vc_empty_space height=&#8221;30px&#8221;]<a  itemprop=\"url\" href=\"https:\/\/www.horizont.net\/planung-analyse\/nachrichten\/deeper-insights-day-wenn-jede-sekunde-zaehlt-215131\/external\/7f3f6fc350ecb9302800b355e15502292de66f8eb07f648a3b2b5075f06c1827:215131:1696840520\/\" target=\"_blank\" data-hover-background-color=\"#131631\" data-hover-border-color=\"#ffffff\" data-hover-color=\"#ffffff\" class=\"qbutton  center default\" style=\"color: #ffffff; border-color: #ffffff; font-weight: 600; margin: 5px 5px 5px 5px; border-radius: 25px;-moz-border-radius: 25px;-webkit-border-radius: 25px; background-color:#007fff;\">planung &amp; analyse interview<\/a>[\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column][vc_empty_space height=&#8221;30px&#8221;][vc_empty_space height=&#8221;30px&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: left\">At this year&#8217;s <a href=\"https:\/\/www.horizont.net\/planung-analyse\/DID\/\">Deeper Insights Days<\/a>, hosted by Planung &amp; Analyse, we will dive deeper into the world of market research and insights generation and talk about our latest tools, methods and studies.<\/p>\n<p style=\"text-align: left\">Our <a href=\"https:\/\/www.eye-square.com\/en\/\">eye square<\/a> expert, <a href=\"https:\/\/www.eye-square.com\/en\/dr-matthias-rothensee\/\">Dr. Matthias Rothensee<\/a> (Chief Scientific Officer and Partner) will take you deeper into the world of perceptual psychology and provide you with answers on the topic of <strong>&#8220;Meaningful Attention&#8221;<\/strong>.<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;30px&#8221;][vc_empty_space height=&#8221;30px&#8221;]<a  itemprop=\"url\" href=\"https:\/\/www.horizont.net\/downloads\/DID_eye_square\" target=\"_blank\" data-hover-background-color=\"#131631\" data-hover-border-color=\"#ffffff\" data-hover-color=\"#ffffff\" class=\"qbutton  center default\" style=\"color: #ffffff; border-color: #ffffff; font-weight: 600; margin: 5px 5px 5px 5px; border-radius: 25px;-moz-border-radius: 25px;-webkit-border-radius: 25px; background-color:#007fff;\">register here!<\/a>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_empty_space height=&#8221;30&#8243;][vc_single_image image=&#8221;58458&#8243; img_size=&#8221;full&#8221; qode_css_animation=&#8221;&#8221;][vc_empty_space height=&#8221;20&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_empty_space height=&#8221;30&#8243;][vc_empty_space height=&#8221;30&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column][vc_column_text] planung &amp; analyse interview with Matthias Rothensee [\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;][vc_column_text] Under the title &#8220;When every second&#8230;<\/p>\n","protected":false},"author":21,"featured_media":58457,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7195,1,7182],"tags":[],"class_list":["post-58456","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-7195","category-news","category-newsletter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>planung&amp;analyse interview with Dr. Matthias Rothensee<\/title>\n<meta name=\"description\" content=\"Discover the new planung&amp;analyse interview with our eye square expert Dr. Matthias Rothensee and find out more about &quot;Meaningful Attention&quot;\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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