{"id":57897,"date":"2023-10-11T14:16:53","date_gmt":"2023-10-11T13:16:53","guid":{"rendered":"https:\/\/www.eye-square.com\/en\/?p=57897"},"modified":"2023-10-19T09:52:51","modified_gmt":"2023-10-19T08:52:51","slug":"eye-square-at-succeet23","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/en\/eye-square-at-succeet23\/","title":{"rendered":"eye square at succeet23"},"content":{"rendered":"

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”20″][vc_single_image image=”58016″ img_size=”large” alignment=”center” style=”vc_box_shadow” onclick=”custom_link” img_link_target=”_blank” qode_css_animation=”” link=”https:\/\/www.succeet.de\/”][vc_empty_space height=”20″][vc_empty_space height=”20″][vc_column_text]<\/p>\n

25-26. October, 2023<\/strong><\/p>\n

We are ready for Insights, Data, and Analytics!<\/strong><\/h3>\n

[\/vc_column_text][vc_empty_space height=”20″][vc_column_text]<\/p>\n

From 25 to 26 October 2023, the leading international trade fair for Insights, Data & Analytics, succeet23<\/a>, will once again offer two intensive days for personal encounters in a large exhibition and an extensive specialist and supporting program.<\/p>\n

[\/vc_column_text][vc_empty_space height=”15″][vc_column_text]<\/p>\n

Meet the eye square team at Booth 300 <\/span>in the exhibition hall!
\n<\/strong><\/h4>\n

[\/vc_column_text][vc_empty_space height=”15″][vc_column_text]<\/p>\n

We are present at all levels of the event, as exhibitors and as speakers! Take advantage of this opportunity to speak with us and gain insights on human experience advancements that our specialists can give you with.<\/p>\n

Book an appointment and come see us at Booth 300<\/strong>!<\/p>\n

[\/vc_column_text][vc_empty_space height=”30″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” z_index=”” css=”.vc_custom_1697531593429{padding-top: 35px !important;padding-right: 35px !important;padding-bottom: 35px !important;padding-left: 35px !important;background-color: fffff !important;}”][vc_column]Book your personal Appointment!<\/a>[vc_empty_space height=”30″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” z_index=”” css=”.vc_custom_1697027390687{padding-top: 35px !important;padding-right: 35px !important;padding-bottom: 35px !important;padding-left: 35px !important;background-color: #dfe1f2 !important;}”][vc_column][vc_empty_space height=”30″][vc_column_text]<\/p>\n

\u00a0Succeet Interview<\/span>
\n<\/strong><\/h3>\n

[\/vc_column_text][vc_empty_space height=”15″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” z_index=”” css=”.vc_custom_1697027315725{padding-top: 35px !important;padding-right: 35px !important;padding-bottom: 35px !important;padding-left: 35px !important;background-color: #dfe1f2 !important;}”][vc_column width=”1\/4″][vc_single_image image=”19843″ qode_css_animation=””][vc_empty_space height=”90″][\/vc_column][vc_column width=”3\/4″][vc_column_text]<\/p>\n

eye square<\/strong><\/a>‘s mission is to explore the digital experience of people in all walks of life. From UX and CX, shopping and brand and media experience to AI and gaming, we investigate what people experience in digital interaction.<\/p>\n

Currently, we are focusing our research on “Meaningful Attention”.<\/p>\n

Philipp Reiter<\/a><\/strong>, COO and partner of our company, explains in an interview for the upcoming succeet what this means and what we have in store for you as an exhibitor.<\/p>\n

[\/vc_column_text][vc_empty_space height=”30″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” z_index=”” css=”.vc_custom_1697027335382{padding-top: 35px !important;padding-right: 35px !important;padding-bottom: 35px !important;padding-left: 35px !important;background-color: #dfe1f2 !important;}”][vc_column]Read Interview!<\/a>[vc_empty_space height=”30″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”90″][vc_column_text]<\/p>\n

Our Talks at succeet 2023 (German)
\n<\/span><\/strong><\/h3>\n

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1st Day<\/h4>\n

[\/vc_column_text][vc_empty_space height=”60″][vc_row_inner row_type=”row” type=”full_width” text_align=”left” css_animation=”” background_color=”#ffffff”][vc_column_inner width=”1\/2″][vc_single_image image=”19722″ img_size=”medium” alignment=”center” onclick=”custom_link” qode_css_animation=”” link=”https:\/\/www.eye-square.com\/de\/dr-matthias-rothensee\/”][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_column_text]<\/p>\n

Live-Presentation<\/strong><\/h5>\n

Oktober 25, 2023 | 10:00 a.m. CEST<\/strong>
\nForum 1.2<\/strong><\/p>\n

TIME IS UP \u2013 Kontaktqualit\u00e4t jenseits der einfachen Betrachtungsdauer<\/h4>\n

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Matthias Rothensee<\/strong><\/a> points out that in times of accelerated media interactions, the question of meaningful contact increasingly arises. Shorter viewing times on platforms like TikTok and Instagram do not automatically lead to less recall. The impact of streaming ad formats is highly dependent on screen size, usage intent and the content selected. The question for advertisers and marketers is: How does attention become meaningful attention for the consumer?<\/p>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”90″][vc_row_inner row_type=”row” type=”full_width” text_align=”left” css_animation=”” background_color=”#ffffff”][vc_column_inner width=”1\/2″][vc_column_text]<\/p>\n

Live-Presentation <\/strong><\/h5>\n

October 25, 2023, 13:45 p.m. CEST <\/strong>
\nStudio 1.2 A+B<\/strong><\/p>\n

\n

Digitales Wohlbefinden: Potenziale f\u00fcr die UX-Forschung<\/h4>\n<\/div>\n

[\/vc_column_text][vc_empty_space height=”30px”][vc_column_text]The lecture \u201cDigital Wellbeing: Potentials for UX Research\u201d by Carina de Lopez<\/strong> <\/a>offers background information and current developments on the topic of digital wellbeing. Learn which negative long-term consequences arise from the use of digital technologies and how these can be better recognised. You will also learn how human well-being is defined, how it can be specifically promoted in the design of user interfaces and measured in the context of digital technologies. The lecture will address the following questions: What is digital wellbeing and how does it differ from UX? How can digital wellbeing be measured and integrated into UX research? What potential does the concept of digital wellbeing have for your company?[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_single_image image=”34852″ img_size=”medium” alignment=”center” onclick=”custom_link” qode_css_animation=”” link=”https:\/\/www.eye-square.com\/de\/carina-de-lopez\/”][vc_empty_space height=”25px”][vc_column_text][\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”60″][vc_column_text]<\/p>\n

2nd Day<\/h4>\n

[\/vc_column_text][vc_empty_space height=”60″][vc_row_inner row_type=”row” type=”full_width” text_align=”left” css_animation=”” background_color=”#ffffff”][vc_column_inner width=”1\/2″][vc_empty_space height=”20px”][vc_single_image image=”50824″ img_size=”medium” alignment=”center” onclick=”custom_link” qode_css_animation=”” link=”https:\/\/www.eye-square.com\/de\/sven-diekmann\/”][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_empty_space height=”20px”][vc_column_text]<\/p>\n

Live-Presentation<\/strong><\/h5>\n

October 2023 | 10:45 a.m. CEST<\/strong>
\nForum 1-2<\/strong><\/p>\n

Online-Shopping revolutionieren: Nutze die M\u00f6glichkeiten von Ecommerce Insights und In-Context-Tests!<\/strong><\/h4>\n

[\/vc_column_text][vc_empty_space height=”30px”][vc_column_text]<\/p>\n

\n
Sven Diekmann<\/a><\/strong> shows that in a world of ever-increasing online spending and technological leaps, the way we shop is changing. FMCG manufacturers are leading the way by revolutionising the online shopper journey to their advantage. Get ready to dive into the world of innovation as we reveal the secrets of using eCommerce Shopper Insights and In Context Testing. Learn first-hand how this dynamic duo can drive online category success, increase brand and product visibility and create an unparalleled online shopping experience. Attend this event and learn how to improve your online shopping experience!<\/div>\n<\/div>\n

\u00a0<\/span><\/p>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”90″]Sign Up!<\/a>[vc_empty_space height=”90″][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”20″][vc_single_image image=”58016″ img_size=”large” alignment=”center” style=”vc_box_shadow” onclick=”custom_link” img_link_target=”_blank” qode_css_animation=”” link=”https:\/\/www.succeet.de\/”][vc_empty_space height=”20″][vc_empty_space height=”20″][vc_column_text] 25-26. October, 2023 We are ready for Insights, Data, and Analytics! [\/vc_column_text][vc_empty_space height=”20″][vc_column_text] From 25 to 26 October 2023, the leading international trade fair for…<\/p>\n","protected":false},"author":21,"featured_media":57916,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7195,203,1],"tags":[],"class_list":["post-57897","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-7195","category-conference","category-news"],"yoast_head":"\nsucceet23 at Wiesbaden with contribution of eye square<\/title>\n<meta name=\"description\" content=\"Meet us this year on 25 and 26 October 2023 at succeet23 in Wiesbaden. 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