{"id":57411,"date":"2023-08-15T13:22:55","date_gmt":"2023-08-15T12:22:55","guid":{"rendered":"https:\/\/www.eye-square.com\/en\/?p=57411"},"modified":"2023-08-24T15:11:23","modified_gmt":"2023-08-24T14:11:23","slug":"pricing-study-true-prices-penny-campaign","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/en\/pricing-study-true-prices-penny-campaign\/","title":{"rendered":"Pricing study investigates Penny’s “True Prices” campaign"},"content":{"rendered":"

[vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space height=”30″][vc_single_image image=”57495″ img_size=”full” alignment=”center” onclick=”custom_link” img_link_target=”_blank” qode_css_animation=”” link=”https:\/\/www.pressebox.de\/pressemitteilung\/eye-square-gmbh\/studienergebnis-pennys-wahre-kosten-idee-funktioniert-wirtschaftlich-nicht\/boxid\/1168709″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”30″][vc_empty_space height=”30″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_column_text]<\/p>\n

Study results on the effectiveness of Penny’s \u201cTrue Prices\u201d campaign<\/span><\/h1>\n

[\/vc_column_text][vc_column_text]<\/p>\n

eye square and Supra.tools investigates the recent campaign of the discounter Penny<\/h4>\n

[\/vc_column_text][vc_empty_space height=”30″][vc_column_text]A current study cooperation of eye square and the pricing tool specialist Supra.tools<\/a> examines the pricing of Penny’s \u201cTrue Prices\u201d<\/a> compensation concept. The initiative was launched to make consumers aware of the actual ecological and social impacts and environmental costs of the discounter’s selected products.[\/vc_column_text][vc_empty_space height=”15px”][vc_column_text]<\/p>\n

The setting of the study included 500 price tests conducted via online surveys. One finding shows that although a compensation label would increase consumers’ willingness to pay by 1.59 euros (+33 %) compared to the original price of 1.19 euros, the yogurt’s sales of 1.59 euros would still be significantly lower than the original price of 1.19 euros.<\/p>\n

[\/vc_column_text][vc_empty_space height=”15px”][vc_column_text]<\/p>\n

Targeting consumers willing to compensate indicates in this campaign that a corresponding sustainability label is not economically sustainable. As a subgroup, the survey also looked at customers who are willing to pay a higher price for compensation, similar to flight compensation fees.<\/p>\n

In general, the prices set in the campaign are unfortunately not realistic on the market.[\/vc_column_text][vc_empty_space height=”15px”][vc_column_text]<\/p>\n

eye square applied a new market research method called \u201cImplicit Price Intelligence\u201d from the platform www.supra.tools to analyze the \u201cTrue Prices\u201d campaign. This involves neuroscientific methods and machine learning to uncover unconscious attitudes and takes into account psychological biases in survey responses.<\/p>\n

[\/vc_column_text][vc_empty_space height=”30px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_column_text]<\/p>\n

Read the full press release in German!<\/strong><\/p>\n

[\/vc_column_text][vc_empty_space height=”50″]Get More Details!<\/a>[vc_empty_space height=”30″][vc_column_text]The press release has also been published at marktforschung.de<\/a>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space height=”30″][vc_single_image image=”57495″ img_size=”full” alignment=”center” onclick=”custom_link” img_link_target=”_blank” qode_css_animation=”” link=”https:\/\/www.pressebox.de\/pressemitteilung\/eye-square-gmbh\/studienergebnis-pennys-wahre-kosten-idee-funktioniert-wirtschaftlich-nicht\/boxid\/1168709″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”30″][vc_empty_space height=”30″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_column_text] Study results on the effectiveness of Penny’s \u201cTrue Prices\u201d campaign [\/vc_column_text][vc_column_text]…<\/p>\n","protected":false},"author":21,"featured_media":57494,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7195,204,1],"tags":[],"class_list":["post-57411","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-7195","category-article","category-news"],"yoast_head":"\nPricing Study "True Costs" Penny-discounter campaign<\/title>\n<meta name=\"description\" content=\"In partnership with Supra-Tools, eye square examines the economic efficiency of the campaign "True Prices" of the German discounter Penny.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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