{"id":56916,"date":"2023-07-19T11:12:30","date_gmt":"2023-07-19T10:12:30","guid":{"rendered":"https:\/\/www.eye-square.com\/en\/?p=56916"},"modified":"2023-08-28T15:42:06","modified_gmt":"2023-08-28T14:42:06","slug":"digital-wellbeing-interview-marktforschung-de","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/en\/digital-wellbeing-interview-marktforschung-de\/","title":{"rendered":"Digital Wellbeing | Interview-series and Webinar at marktforschung.de"},"content":{"rendered":"

[vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space height=”30″][vc_single_image image=”56918″ img_size=”full” alignment=”center” onclick=”custom_link” img_link_target=”_blank” qode_css_animation=””][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”30″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_column_text]<\/p>\n

In a three-part interview series posted on marktforschung.de, Lisa Wiese, Director Human Experience at eye square, explores digital wellbeing. Digital Wellbeing expands upon user experience (UX) and considers the holistic experience and well-being when developing digital products and applications.<\/p>\n

Companies should explore Digital Wellbeing, as it focuses on strengthening customer loyalty and competitiveness in the long term by adapting digital products to the user.<\/p>\n

Digital Wellbeing also has an impact on competition in saturated markets.\u00a0 Users search for ways to use technology less as they grow more conscious of its drawbacks. Subsequently, companies that focus on long-term value and emphasize eudaimonic factors can gain a competitive advantage.[\/vc_column_text][vc_empty_space height=”20px”][vc_column_text][\/vc_column_text][vc_empty_space height=”40px”][vc_column_text]<\/p>\n

\u201cDigital wellbeing is a complex concept. This is also reflected in its measurement.\u201d<\/h1>\n

[\/vc_column_text][vc_empty_space height=”30px”][vc_column_text]Strong usability and satisfaction of use are no longer sufficient in the context of assessing products and digital applications. It is important to promote the long-term well-being of users through positive interventions, such as maintaining social relationships, doing good for others, positive thinking, recognizing the achievements of others, and caring for physical and mental health.<\/p>\n

Overall, the concept of digital wellbeing expands on the user experience and considers long-term wellbeing that goes beyond direct product interaction. Companies should focus on creating digital products that provide long-term value and well-being for users.[\/vc_column_text][vc_empty_space height=”40px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” z_index=”” css=”.vc_custom_1689342866781{border-right-width: 5px !important;border-bottom-width: 5px !important;border-left-width: 5px !important;padding-top: 35px !important;padding-right: 35px !important;padding-bottom: 35px !important;padding-left: 35px !important;}”][vc_column]Read Part 1!<\/a>[vc_empty_space height=”40px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_column_text]<\/p>\n

In the second part of the interview, Lisa Wiese discusses the concept of Digital Wellbeing as a response to the negative effects of using digital services. A positive user experience (UX) is now seen as essential to the market success of a product or brand. Wiese sees a positive UX as a crucial part of a positive CX because users increasingly reflect on their technology use and actively try to protect themselves from negative consequences.<\/p>\n

[\/vc_column_text][vc_empty_space height=”40px”][vc_column_text]<\/p>\n

\u201cDigital Wellbeing has become a reaction to the negative consequences of the use of digital services.\u201d<\/h1>\n

[\/vc_column_text][vc_empty_space height=”40px”][vc_column_text]<\/p>\n

In order to achieve beneficial effects of product use, such as improved UX, users must first gain awareness of the product. This requires synchronizing other CX touchpoints, such as brand communication and marketing, with the UX. It is important for marketing to understand these user needs. If a company is really serious about digital wellbeing, this should be reflected in the entire customer journey.<\/p>\n

[\/vc_column_text][vc_empty_space height=”20px”][vc_column_text]<\/p>\n

Lisa Wiese’s research explores how everyday technologies can promote respectful and friendly digital communication. This involves incorporating principles of positive psychology and developing design principles and measurement methods based on the literature. Many US companies have already integrated \u201cTime Well Spent\u201d into their corporate metrics, but there is also potential for the German market.<\/p>\n

[\/vc_column_text][vc_empty_space height=”40px”]Read Part 2!<\/a>[vc_empty_space height=”40px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_column_text]<\/p>\n

Digital technologies have become an integral part of our lives and offer potential for positive enrichment. However, they also have negative impacts on social relationships, political outcomes and young people’s mental health.<\/p>\n

[\/vc_column_text][vc_empty_space height=”40px”][vc_column_text]<\/p>\n

\u201cDigital technologies can also lower the quality of interpersonal relationships.\u201d<\/h1>\n

[\/vc_column_text][vc_empty_space height=”40px”][vc_column_text]<\/p>\n

Digital technologies are often designed to maximise user engagement, leading to prolonged use and potential technology dependency. This leaves less time for meaningful interpersonal relationships and important life goals.<\/p>\n

Studies show that the portrayal of unrealistic images and lifestyles on social media can distort self-perception and lead to mental health problems. Misinformation can polarise society and reinforce extreme viewpoints.<\/p>\n

[\/vc_column_text][vc_empty_space height=”20px”][vc_column_text]<\/p>\n

In part three of the interview series, Lisa Wiese sheds light on the complex relationship between digital technologies and human well-being. Although these technologies offer many benefits, their potential negative impact on relationships, mental health and society cannot be ignored.<\/p>\n

The consideration of wellbeing in product development and UX research is UX research is crucial to ensure that digital technologies truly technologies truly enrich the lives of users.<\/p>\n

[\/vc_column_text][vc_empty_space height=”20px”][vc_column_text]<\/p>\n

Read the third of the interview in the original, German version at marktforschung.de<\/a>!<\/p>\n

[\/vc_column_text][vc_empty_space height=”40px”]Read Part 3!<\/a>[vc_empty_space height=”40px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” z_index=”” css=”.vc_custom_1686667731907{border-right-width: 5px !important;border-bottom-width: 5px !important;border-left-width: 5px !important;padding-top: 35px !important;padding-right: 35px !important;padding-bottom: 35px !important;padding-left: 35px !important;background-color: #dfe1f2 !important;}”][vc_column][vc_column_text]<\/p>\n

Register for the webinar at UX Research Days with Lisa Wiese on 23 August 2023 at 2pm!<\/span><\/h3>\n
\n

\n<\/div>\n

[\/vc_column_text][vc_empty_space height=”40px”][vc_column_text]<\/p>\n

The webinar \u201cDigital Wellbeing: Potential for UX Research\u201d provides background information and an update on the topic.<\/strong><\/p>\n

 <\/p>\n

Learn about the negative long-term consequences of using digital technologies and how you can better recognise them. Lisa Wiese also explains how human well-being is defined, how it can be promoted in user interface design, and which options are available for measuring Digital Wellbeing in digital technologies.<\/p>\n

[\/vc_column_text][vc_empty_space height=”20px”][vc_column_text]The following questions will be explored in more depth in this webinar:<\/strong><\/p>\n