{"id":56597,"date":"2023-06-14T16:07:33","date_gmt":"2023-06-14T15:07:33","guid":{"rendered":"https:\/\/www.eye-square.com\/en\/?p=56597"},"modified":"2023-06-20T13:44:28","modified_gmt":"2023-06-20T12:44:28","slug":"dirk-engel-web-seminar-numeaningful-attention-quality-of-contact-and-effect","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/en\/dirk-engel-web-seminar-numeaningful-attention-quality-of-contact-and-effect\/","title":{"rendered":"Web-Seminar \u201eMeaningful Attention\u201c and the contact in advertising and media planning"},"content":{"rendered":"

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Speaker<\/span>
\n<\/span><\/b>Dirk Engel<\/h5>\n

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Moderation<\/strong><\/span>
\n<\/span>Dr. Matthias Rothensee<\/span>
\nMichael Schie\u00dfl<\/span><\/h5>\n

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Web Seminar \u201cMeaningful Attention: The Link between Contact Quality and Effectiveness\u201d<\/span><\/h3>\n

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What do the new developments in measuring contact quality<\/strong> in the USA and Australia mean for German media research?<\/p>\n

eye square presents the latest findings together with media researcher Dirk Engel.<\/p>\n

Media planning means buying contacts. But does every contact in advertising placements or in media environments have the same quality?<\/strong><\/p>\n

The quality of a contact<\/strong> has been discussed and argued about for many years. Keywords such as participation, engagement, emotions, and other possible word combinations fall into this category.<\/p>\n

Currently, advertising researchers are concentrating on the concept of \u201cattention\u201d<\/strong>. Advertising and media research focuses on the ability to focus on a stimulus by integrating the human perceptual systems (sensory, emotional and rational).<\/p>\n

The lecture \u201cMeaningful Attention: The Connection between Contact Quality and Effectiveness\u201d<\/strong> will be held by Dirk Engel<\/strong> in cooperation with eye square and will take place online.<\/p>\n

You will get a critical overview of attempts to use the quality of contact for planning media and advertising,<\/strong> and an improved understanding of approaches that are proving effective in current digital communication.<\/p>\n

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Register with one click for 05.07.23 at 11.00 am (CEST)<\/span> and get access to our free, German-language web seminar!<\/span><\/h5>\n

[\/vc_column_text][vc_empty_space height=”40px”]Register here!<\/a>[vc_empty_space height=”40px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”90px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column width=”1\/4″][vc_single_image image=”56600″ qode_css_animation=””]