{"id":56566,"date":"2023-06-13T16:18:55","date_gmt":"2023-06-13T15:18:55","guid":{"rendered":"https:\/\/www.eye-square.com\/en\/?p=56566"},"modified":"2023-06-19T07:27:59","modified_gmt":"2023-06-19T06:27:59","slug":"the-power-of-meaningful-attention-through-the-live-in-context-tool","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/en\/the-power-of-meaningful-attention-through-the-live-in-context-tool\/","title":{"rendered":"Understand the power of “meaningful attention” through the \u201cLive in Context\u201d tool"},"content":{"rendered":"

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space height=”20″][vc_single_image image=”56626″ img_size=”full” onclick=”custom_link” img_link_target=”_blank” qode_css_animation=”” link=”https:\/\/martechseries.com\/mts-insights\/interviews\/martech-interview-with-jeff-bander-chief-revenue-officer-at-eye-square\/”][vc_empty_space height=”20″][vc_empty_space height=”30″][vc_column_text]<\/p>\n

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A unique eye square tool helps to understand the meaning of attention<\/h3>\n<\/div>\n<\/div>\n

[\/vc_column_text][vc_empty_space height=”25″][vc_column_text]<\/p>\n

In a recent article. Volga Benjamin Fernandez, eye square\u2019s Director (India), emphasizes the importance of understanding attention\u2019s nonlinear nature. By comprehending user behavior with Live In Context, companies in the Indian Market can enhance their marketing strategies and create lasting impactful experiences.<\/p>\n

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\u201cPaying attention that truly matters goes beyond mere time spent or superficial interest\u201d<\/strong><\/span><\/h5>\n<\/blockquote>\n

With the eye square \u201cLive In Context\u201d-tool, companies gain a comprehensive understanding of user behavior, enhancing their marketing strategies in the indian market for impactful experiences.<\/p>\n

Jeff Bander, eye square INC\u2019s President, emphasizes the shift from time spent to effectiveness based on audience purchasing power. Comparative analysis across platforms is vital, considering image ads, performance ads, and target audience behavior.<\/p>\n

eye square\u2019s \u201cLive In Context\u201d is a game-changer, unlocking real-world user behavior for exceptional marketing outcomes. Leverage its transformative potential for unparalleled success. Embrace meaningful attention today!<\/p>\n

Read the full article right here.<\/a>[\/vc_column_text][vc_empty_space height=”40″]Read More!<\/a>[vc_empty_space height=”80″][vc_column_text]<\/p>\n

Lean more about the Live In Context tool!<\/strong><\/h5>\n

[\/vc_column_text][vc_empty_space height=”25″][vc_column_text]eye square’s Live In Context tool revolutionizes the way brands measure and use meaningful attention. By observing the real user behavior, this comprehensive tool provides valuable insights for companies to develop effective marketing strategies.<\/p>\n

This tool can evaluate product performance, improve visual appeal, evaluate pricing and promotions, and optimize investments in A+ content. It helps to understand the nonlinear nature of attention and improves marketing strategies with Live In Context.[\/vc_column_text][vc_empty_space height=”80″][vc_empty_space height=”40″][vc_column_text]<\/p>\n

About Volga Benjamin<\/h3>\n

[\/vc_column_text][vc_empty_space height=”40″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column width=”1\/2″][vc_single_image image=”55100″ onclick=”custom_link” qode_css_animation=”” link=”https:\/\/www.eye-square.com\/en\/jeff-ephraim-bander\/”][vc_empty_space height=”20″][vc_column_text]<\/p>\n

Contact<\/strong><\/h4>\n

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benjamin@eye-square.com<\/a><\/p>\n

[\/vc_column_text][vc_empty_space height=”20″][\/vc_column][vc_column width=”1\/2″][vc_column_text]Volga is a key member of the eye square team in India with her extensive experience in marketing communications, business development and project execution and coordination. Over the last 5 years, she has been involved in numerous projects with a special focus on UX, brand, and shopper research in both the Indian and European regions.<\/p>\n

Prior to joining eye square, Volga gained valuable experience as a marketing and sales professional in a startup where she honed her skills in online and offline marketing communications, sales, and operations. Through these experiences, she gained a strong foundation in the world of marketing and sales.<\/p>\n

Volga’s academic background includes a Bachelor of Technology (B.Tech) and a Master of Technology (Mtech) with a specialisation in Computer Science. She also holds a Master’s degree in Business Administration (MBA).[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space height=”20″][vc_single_image image=”56626″ img_size=”full” onclick=”custom_link” img_link_target=”_blank” qode_css_animation=”” link=”https:\/\/martechseries.com\/mts-insights\/interviews\/martech-interview-with-jeff-bander-chief-revenue-officer-at-eye-square\/”][vc_empty_space height=”20″][vc_empty_space height=”30″][vc_column_text] A unique eye square tool helps to understand the meaning of attention [\/vc_column_text][vc_empty_space height=”25″][vc_column_text] In a recent article. Volga Benjamin Fernandez, eye square\u2019s Director (India), emphasizes the importance…<\/p>\n","protected":false},"author":21,"featured_media":56624,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7195,204,1],"tags":[],"class_list":["post-56566","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-7195","category-article","category-news"],"yoast_head":"\nHow the eye square InContext tool helps brand to understand attention<\/title>\n<meta name=\"description\" content=\"The "Live InContext" tool helps brands to measure meaningful attention. How? 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