{"id":56555,"date":"2023-02-23T11:24:54","date_gmt":"2023-02-23T10:24:54","guid":{"rendered":"https:\/\/www.eye-square.com\/en\/?p=56555"},"modified":"2023-06-13T11:54:18","modified_gmt":"2023-06-13T10:54:18","slug":"the-importance-of-smartphone-eye-tracking","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/en\/the-importance-of-smartphone-eye-tracking\/","title":{"rendered":"The Benefit of Smartphone Eye-Tracking Software for Brands"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_empty_space height=&#8221;20&#8243;][vc_single_image image=&#8221;56562&#8243; img_size=&#8221;full&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; qode_css_animation=&#8221;&#8221; link=&#8221;http:\/\/businessnewsthisweek.com\/business\/eye-square-highlights-the-importance-of-smartphone-eye-tracking-in-its-latest-report\/&#8221;][vc_empty_space height=&#8221;20&#8243;][vc_empty_space height=&#8221;30&#8243;][vc_column_text]<\/p>\n<p id=\"tw-target-text\" class=\"tw-data-text tw-ta tw-text-small\" dir=\"ltr\" style=\"text-align: left\" data-placeholder=\"\u00dcbersetzung\"><strong><span lang=\"de\">\u201cThe case study presents us with the opportunity to highlight several benefits of mobile eye-tracking software to brands and how it can enable them to grow without breaching any privacy concern of the customers. <\/span><\/strong><\/p>\n<p class=\"tw-data-text tw-ta tw-text-small\" dir=\"ltr\" style=\"text-align: left\" data-placeholder=\"\u00dcbersetzung\"><strong><span lang=\"de\">Further, it sets the right tone for the brands present in India and how they can use the expertise of eye square and get insights into what the customers see, think, feel and do and what makes the difference.\u201d\u00a0<\/span><\/strong><\/p>\n<p class=\"tw-data-text tw-ta tw-text-small\" dir=\"ltr\" style=\"text-align: left\" data-placeholder=\"\u00dcbersetzung\"><span lang=\"de\">_Volga Benjamin, Director India, eye square<\/span><\/p>\n<p style=\"text-align: left\">We recently conducted a survey with our partner Oculid, inviting 100 participants in the United States to record data by using real InContext Research and eye-tracking analysis on the participants&#8217; personal smartphones at home in order to explore various usage scenarios.<\/p>\n<p style=\"text-align: left\">The stury report noted that Americans spend more than 200 minutes a day on social media, which is becoming more pertinent for online shopping and advertising. In addition, it revealed that mobile phones account for 66% of social media searches.<\/p>\n<p dir=\"ltr\" style=\"text-align: left\" data-placeholder=\"\u00dcbersetzung\"><span class=\"ui-provider bgw bgx c d e f g h i j k l m n o p q r s t bgy bgz w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\">Read the full article right <\/span><a href=\"http:\/\/businessnewsthisweek.com\/business\/eye-square-highlights-the-importance-of-smartphone-eye-tracking-in-its-latest-report\/\" target=\"_blank\" rel=\"noopener\">here.<\/a><\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;40&#8243;]<a  itemprop=\"url\" href=\"http:\/\/businessnewsthisweek.com\/business\/eye-square-highlights-the-importance-of-smartphone-eye-tracking-in-its-latest-report\/\" target=\"_blank\" data-hover-background-color=\"#131631\" data-hover-color=\"#ffffff\" class=\"qbutton  default\" style=\"color: #ffffff; margin: 5px 5px 5px 5px; border-radius: 25px;-moz-border-radius: 25px;-webkit-border-radius: 25px; background-color:#007fff;\">Read More!<\/a>[vc_empty_space height=&#8221;80&#8243;][vc_column_text]<\/p>\n<h3 style=\"text-transform: none;text-align: left\">About Volga Benjamin<b><br \/>\n<\/b><\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;40&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;55100&#8243; onclick=&#8221;custom_link&#8221; qode_css_animation=&#8221;&#8221; link=&#8221;https:\/\/www.eye-square.com\/en\/jeff-ephraim-bander\/&#8221;][vc_empty_space height=&#8221;20&#8243;][vc_column_text]<\/p>\n<h4><strong>Contact<\/strong><\/h4>\n<p>[\/vc_column_text]<span class='q_social_icon_holder circle_social' data-color=#131631 data-hover-background-color=#ffffff data-hover-color=#007fff><a itemprop='url' href='https:\/\/www.linkedin.com\/in\/volga-benjamin-fernandez\/?originalSubdomain=in' target='_blank'><span class='fa-stack fa-3x' style='background-color: #ffffff;'><i class=\"qode_icon_font_awesome fa fa-linkedin \" style=\"color: #131631;\" ><\/i><\/span><\/a><\/span>[vc_column_text]<\/p>\n<p style=\"text-align: left\"><strong>Volga Benjamin Fernandez<br \/>\n<\/strong><\/p>\n<p style=\"text-align: left\">Email:<a href=\"https:\/\/www.eye-square.com\/en\/volga -benjamin\/\" target=\"_blank\" rel=\"noopener\"> benjamin@eye-square.com<\/a><\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20&#8243;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: left\">With her considerable expertise in marketing communications, business development, and project execution and coordination, Volga is a crucial component of the eye square team in India. She has been involved in several initiatives over the past five years, with an emphasis on user experience, brand, and shopper research in both the Indian and European areas.<\/p>\n<p style=\"text-align: left\">Before joining eye square, Volga worked as a marketing and sales professional for a company where she developed her abilities in sales, operations, and online and offline marketing communications. She developed a solid foundation in the field of sales and marketing as a result of these experiences.<\/p>\n<p style=\"text-align: left\">Both a Bachelor of Technology (B.Tech) and a Master of Technology (Mtech) with a focus on Computer Science are included in Volga&#8217;s educational background. She holds a master\u2019s degree in business administration (MBA).<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_empty_space height=&#8221;20&#8243;][vc_single_image image=&#8221;56562&#8243; img_size=&#8221;full&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; qode_css_animation=&#8221;&#8221; link=&#8221;http:\/\/businessnewsthisweek.com\/business\/eye-square-highlights-the-importance-of-smartphone-eye-tracking-in-its-latest-report\/&#8221;][vc_empty_space height=&#8221;20&#8243;][vc_empty_space height=&#8221;30&#8243;][vc_column_text] \u201cThe case study presents us with the opportunity to highlight several benefits of mobile eye-tracking software to brands and how it can enable them to grow without breaching&#8230;<\/p>\n","protected":false},"author":21,"featured_media":56561,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7195,204,1],"tags":[],"class_list":["post-56555","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-7195","category-article","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How can brands benefit of the mobile eye-tracking software<\/title>\n<meta name=\"description\" content=\"Recently we carried out a survey with Oculid, inviting 100 US participants. eye square recorded data by making use of real InContext Research and mobile eye-tracking analysis.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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