{"id":55812,"date":"2023-05-03T09:13:41","date_gmt":"2023-05-03T08:13:41","guid":{"rendered":"https:\/\/www.eye-square.com\/en\/?p=55812"},"modified":"2023-05-11T09:47:57","modified_gmt":"2023-05-11T08:47:57","slug":"interview-friedrich-jacobi-garrit-guldenpfennig-marktforschung-de","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/en\/interview-friedrich-jacobi-garrit-guldenpfennig-marktforschung-de\/","title":{"rendered":"Interview with Dr. Friedrich Jacobi and Garrit G\u00fcldenpfennig at Marktforschung.de"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column][vc_empty_space height=&#8221;20&#8243;][vc_single_image image=&#8221;56059&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_shadow&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; qode_css_animation=&#8221;&#8221; link=&#8221;https:\/\/www.marktforschung.de\/marktforschung\/a\/aufmerksamkeit-ist-nicht-gleich-aufmerksamkeit\/&#8221;][vc_empty_space height=&#8221;20&#8243;][vc_empty_space height=&#8221;30&#8243;][vc_column_text]<\/p>\n<h3 style=\"text-transform: none;text-align: left\">&#8220;Not all attention is the same&#8221;<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: left\">Our company is a full-service market research agency that drives innovation. Our teams have been handling the entire research process since 1999, and we conduct research here with three main areas of focus: brand and media research, in user experience research and shopper experience research. We take the time to not only listen to consumers and users, but also study what they see and feel. We observe their emotions and perceptions, and analyze unconscious processes.<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;30&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: left\">Maybe you are also interested in what kind of attention and perception parameters play a specific role in marketing and what the company eye square understands by the new idea &#8220;Meaningful Attention&#8221;?<\/p>\n<p style=\"text-align: left\">Dr. Friedrich Jacobi and Garrit G\u00fcldenpfennig are both an integral part of our company and will answer many questions about &#8220;Meaningful Attention&#8221; in this interview.<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;30&#8243;]<a  itemprop=\"url\" href=\"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2023\/05\/Friedrich_-Garrit_Interview-marktforschung.de_Nov_2023.pdf\" target=\"_blank\" data-hover-background-color=\"#131631\" data-hover-border-color=\"#ffffff\" data-hover-color=\"#ffffff\" class=\"qbutton  center default\" style=\"color: #ffffff; border-color: #ffffff; font-weight: 600; margin: 5px 5px 5px 5px; border-radius: 25px;-moz-border-radius: 25px;-webkit-border-radius: 25px; background-color:#007fff;\">Read Interview in English!<\/a>[vc_empty_space height=&#8221;75&#8243;][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221; background_color=&#8221;#ffffff&#8221;][vc_column_inner][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221; background_color=&#8221;#ffffff&#8221; css=&#8221;.vc_custom_1655736502744{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}&#8221;][vc_column_inner width=&#8221;1\/4&#8243; css=&#8221;.vc_custom_1655735262834{background-color: #ffffff !important;}&#8221;][vc_single_image image=&#8221;50820&#8243; qode_css_animation=&#8221;&#8221;][vc_empty_space height=&#8221;20px&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: left\"><strong><span class=\"break-words\"><span dir=\"ltr\"><span style=\"color: #007fff\">Dr. Friedrich Jacobi\u00a0<\/span><\/span><\/span><\/strong><br \/>\nChief Financial Officer &amp; Partner<\/p>\n<p><a href=\"mailto:jacobi@eye-square.com\">jacobi@eye-square.com<\/a>[\/vc_column_text][vc_empty_space height=&#8221;10 px&#8221;]<span class='q_social_icon_holder square_social' data-color=#007fff data-hover-background-color=#ffffff data-hover-color=#161631><a itemprop='url' href='https:\/\/www.linkedin.com\/in\/friedrichjacobi\/?originalSubdomain=de' target='_blank'><span class='fa-stack fa-3x' style='background-color: #ffffff;margin: 0px 45px 0px 15px;'><i class=\"qode_icon_font_awesome fa fa-linkedin-square \" style=\"color: #007fff;\" ><\/i><\/span><\/a><\/span>[\/vc_column_inner][vc_column_inner width=&#8221;3\/4&#8243;][vc_empty_space height=&#8221;20px&#8221;][vc_column_text]<\/p>\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<p style=\"text-align: left\">Dr. Friedrich Jacobi is supporting the management team of eye square as Chief Financial Officer (CFO) since 2022. In addition to financial topics, Friedrich\u2019s responsibilities at eye square include internationalization, legal and HR. Furthermore, Friedrich is the contact person for all customers in the area of cooperations and long-term contracts including in- and out-licensing as well as quality issues.<\/p>\n<p style=\"text-align: left\">Friedrich studied business informatics at the European Business School, received an MBA from James Madison University in the USA and a doctorate from the University of St. Gallen. After starting his career at a management consultancy and subsequently setting up a production site in Mecklenburg-Vorpommern, he has spent the last 13 years working as CFO at executive and board level in the life sciences sector for pharmaceutical and medical technology companies.<\/p>\n<\/div>\n<\/div>\n<div class=\"vc_empty_space\"><\/div>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;60&#8243;][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221; background_color=&#8221;#ffffff&#8221; css=&#8221;.vc_custom_1655736502744{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}&#8221;][vc_column_inner width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;19780&#8243; qode_css_animation=&#8221;&#8221;][vc_empty_space height=&#8221;20px&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: left\"><strong><span class=\"break-words\"><span dir=\"ltr\"><span style=\"color: #007fff\">Garrit G\u00fcldenpfennig<br \/>\n<\/span><\/span><\/span><\/strong>Data Scientist &amp; Technical Project Manager<\/p>\n<p><a href=\"mailto:gueldenpfennig@eye-square.com\">gueldenpfennig@eye-square.com<\/a>[\/vc_column_text][vc_empty_space height=&#8221;10 px&#8221;]<span class='q_social_icon_holder square_social' data-color=#007fff data-hover-background-color=#ffffff data-hover-color=#161631><a itemprop='url' href='https:\/\/www.linkedin.com\/in\/philipp-reiter\/?originalSubdomain=de' target='_blank'><span class='fa-stack fa-3x' style='background-color: #ffffff;margin: 0px 45px 0px 15px;'><i class=\"qode_icon_font_awesome fa fa-linkedin-square \" style=\"color: #007fff;\" ><\/i><\/span><\/a><\/span>[\/vc_column_inner][vc_column_inner width=&#8221;3\/4&#8243;][vc_empty_space height=&#8221;20px&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: left\">Garrit G\u00fcldenpfennig is a Data Scientist and Technical Project Manager at eye square. He completed his studies as a sociologist with a strong focus on research methodology and quantitative analysis.<\/p>\n<p style=\"text-align: left\">His expertise in human perception combined with his knowledge of AI and statistics complement eye square\u2019s approach of bringing together human and machine by utilizing technology, art, and science.<\/p>\n<p style=\"text-align: left\">His team is responsible for obtaining, processing, and analyzing the data as well as supporting the project teams with statistical and graphical evaluations.<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;60&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column][vc_empty_space height=&#8221;20&#8243;][vc_single_image image=&#8221;56059&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_shadow&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; qode_css_animation=&#8221;&#8221; link=&#8221;https:\/\/www.marktforschung.de\/marktforschung\/a\/aufmerksamkeit-ist-nicht-gleich-aufmerksamkeit\/&#8221;][vc_empty_space height=&#8221;20&#8243;][vc_empty_space height=&#8221;30&#8243;][vc_column_text] &#8220;Not all attention is the same&#8221; [\/vc_column_text][vc_empty_space height=&#8221;20&#8243;][vc_column_text] Our company is a full-service market research agency that drives innovation. Our teams have been handling the&#8230;<\/p>\n","protected":false},"author":21,"featured_media":55594,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7184,204,1],"tags":[],"class_list":["post-55812","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-7184","category-article","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Meaningful Attention interview eye square - marktforschung.de<\/title>\n<meta name=\"description\" content=\"Interview with Dr. Friedric Jacobi and Garrit G\u00fcldenpfennig around the topic of attention and the explanation of Meaningful Attention.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eye-square.com\/en\/interview-friedrich-jacobi-garrit-guldenpfennig-marktforschung-de\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Interview with Dr. Friedrich Jacobi and Garrit G\u00fcldenpfennig at Marktforschung.de\" \/>\n<meta property=\"og:description\" content=\"Interview with Dr. Friedric Jacobi and Garrit G\u00fcldenpfennig around the topic of attention and the explanation of Meaningful Attention.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.eye-square.com\/en\/interview-friedrich-jacobi-garrit-guldenpfennig-marktforschung-de\/\" \/>\n<meta property=\"og:site_name\" content=\"eye square\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-03T08:13:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-11T08:47:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2023\/04\/Picture_mafoi.png\" \/>\n\t<meta property=\"og:image:width\" content=\"200\" \/>\n\t<meta property=\"og:image:height\" content=\"200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Astrid Aumayer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@aumayer\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Astrid Aumayer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/interview-friedrich-jacobi-garrit-guldenpfennig-marktforschung-de\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/interview-friedrich-jacobi-garrit-guldenpfennig-marktforschung-de\\\/\"},\"author\":{\"name\":\"Astrid Aumayer\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/#\\\/schema\\\/person\\\/8645b8d1c90cac1c574996187454732d\"},\"headline\":\"Interview with Dr. Friedrich Jacobi and Garrit G\u00fcldenpfennig at Marktforschung.de\",\"datePublished\":\"2023-05-03T08:13:41+00:00\",\"dateModified\":\"2023-05-11T08:47:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/interview-friedrich-jacobi-garrit-guldenpfennig-marktforschung-de\\\/\"},\"wordCount\":850,\"publisher\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/interview-friedrich-jacobi-garrit-guldenpfennig-marktforschung-de\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2023\\\/04\\\/Picture_mafoi.png\",\"articleSection\":[\"2022\",\"Article\",\"News\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/interview-friedrich-jacobi-garrit-guldenpfennig-marktforschung-de\\\/\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/interview-friedrich-jacobi-garrit-guldenpfennig-marktforschung-de\\\/\",\"name\":\"Meaningful Attention interview eye square - 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