{"id":54961,"date":"2023-02-10T12:24:09","date_gmt":"2023-02-10T11:24:09","guid":{"rendered":"https:\/\/www.eye-square.com\/en\/?p=54961"},"modified":"2023-02-10T13:36:27","modified_gmt":"2023-02-10T12:36:27","slug":"memex-usa-2023","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/en\/memex-usa-2023\/","title":{"rendered":"Memex Conference USA 2023 | Meaningful Attention"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column][vc_empty_space height=&#8221;20&#8243;][vc_single_image image=&#8221;54963&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_shadow&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; qode_css_animation=&#8221;&#8221; link=&#8221;https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2023\/02\/EN_Interview_VWO_eye_square_Online_Shops_Jan_2023_mafo_de.pdf&#8221;][vc_empty_space height=&#8221;20&#8243;][vc_empty_space height=&#8221;30&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: left\"><strong><span style=\"color: #007fff\">New York, USA | March 23, 2023<\/span><\/strong><strong><span style=\"color: #007fff\"><br \/>\n<\/span><\/strong><\/p>\n<h3 style=\"text-transform: none;text-align: left\">What will you take away from Memex US 2023?<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;10&#8243;][vc_column_text css=&#8221;.vc_custom_1676032410247{padding-top: 35px !important;padding-right: 35px !important;padding-bottom: 35px !important;padding-left: 35px !important;border-radius: 5px !important;}&#8221;]<\/p>\n<h6 style=\"text-transform: none;text-align: left\"><span style=\"color: #000000\"><strong>How can we build long-term relations with our customers and users through positivity?<\/strong><\/span><br \/>\n<span style=\"color: #000000\"><strong>How can we connect respectfully?<\/strong><\/span><br \/>\n<span style=\"color: #000000\"><strong>How can we sell (good) things directly?<\/strong><\/span><br \/>\n<span style=\"color: #000000\"><strong>How to get beyond the focus on the attention duration?<\/strong><\/span><\/h6>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;10&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: left\">eye square believes that focusing on whether attention is meaningful refines the concept of attention and ensures media research is focused on the entire human experience.<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;25&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: left\"><strong>Meaningful attention also addresses broader questions of our tech culture, such as:<\/strong><\/p>\n<blockquote>\n<ul>\n<li style=\"text-align: left\"><span data-contrast=\"auto\">What is time well spent in the digital space?<\/span><\/li>\n<li style=\"text-align: left\"><span data-contrast=\"auto\">What are positive \u2013 feel good \u2013 interactions?<\/span><\/li>\n<li style=\"text-align: left\"><span data-contrast=\"auto\">How can we build long-term relations with our customers and users through positivity?<\/span><\/li>\n<\/ul>\n<\/blockquote>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;25&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: left\">We are pleased to invite you to Memex Conference US 2023: Meaningful Attention, a private conference including thought leaders from the frontiers of implicit market research and executives hailing from the FMCG, social media, and film industries.<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;35&#8243;][vc_column_text css=&#8221;.vc_custom_1676029064957{padding-top: 35px !important;padding-right: 35px !important;padding-bottom: 35px !important;padding-left: 35px !important;background-color: #dfe1e2 !important;border-radius: 5px !important;}&#8221;]<\/p>\n<p style=\"text-align: left\"><strong>Meaningful Attention<\/strong><span data-contrast=\"auto\">\u00a0is the latest in a series of conferences put on by eye square, highlighting the intersection of man and machine. These events are inspired by\u00a0<\/span><span data-contrast=\"auto\">Vannevar Bush\u2019s article \u201cMemex\u201d (1945)<\/span><span data-contrast=\"auto\">. They are geared towards collaboration and sharing between marketers, human experience experts, media researchers, and young Academics.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;35&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: left\"><strong>Speakers<\/strong><\/p>\n<ul>\n<li style=\"text-align: left\">Michael Schie\u00dfl (CEO, eye square)<\/li>\n<li style=\"text-align: left\">Max Kalehoff (VP Marketing Growth, Realeyes)<\/li>\n<li style=\"text-align: left\">Horst Stipp (EVP Research &amp; Innovation, ARF)<\/li>\n<li style=\"text-align: left\">Lisa Wiese (Director, eye square)<\/li>\n<li style=\"text-align: left\">Philipp Reiter (COO &amp; Partner, eye square)<\/li>\n<li style=\"text-align: left\">Jeff Bander (CRO, eye square)<\/li>\n<li style=\"text-align: left\">Jay Schweid (CEO &amp; Producer, ephelants)<\/li>\n<li style=\"text-align: left\">Krzysztof Radecki (CTO &amp; Head of Discovery, DAC)<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;30&#8243;]<a  itemprop=\"url\" href=\"https:\/\/www.memex-conference.com\/memex-us-2023\/\" target=\"_blank\" data-hover-background-color=\"#131631\" data-hover-border-color=\"#ffffff\" data-hover-color=\"#ffffff\" class=\"qbutton  center default\" style=\"color: #ffffff; border-color: #ffffff; font-weight: 600; margin: 5px 5px 5px 5px; border-radius: 25px;-moz-border-radius: 25px;-webkit-border-radius: 25px; background-color:#007fff;\">Program<\/a>[vc_empty_space height=&#8221;75&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column][vc_empty_space height=&#8221;20&#8243;][vc_single_image image=&#8221;54963&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_shadow&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; qode_css_animation=&#8221;&#8221; link=&#8221;https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2023\/02\/EN_Interview_VWO_eye_square_Online_Shops_Jan_2023_mafo_de.pdf&#8221;][vc_empty_space height=&#8221;20&#8243;][vc_empty_space height=&#8221;30&#8243;][vc_column_text] New York, USA | March 23, 2023 What will you take away from Memex US 2023? [\/vc_column_text][vc_empty_space height=&#8221;10&#8243;][vc_column_text css=&#8221;.vc_custom_1676032410247{padding-top: 35px !important;padding-right: 35px !important;padding-bottom: 35px !important;padding-left:&#8230;<\/p>\n","protected":false},"author":21,"featured_media":54964,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7184,1],"tags":[],"class_list":["post-54961","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-7184","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Memex Conference New York, USA 2023 | Meaningful Attention<\/title>\n<meta name=\"description\" content=\"&quot;Meaningful Attention&quot; Memex Conference US is the latest in a series of conferences put on by eye square, highlighting the 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