{"id":54378,"date":"2022-11-29T12:26:50","date_gmt":"2022-11-29T11:26:50","guid":{"rendered":"https:\/\/www.eye-square.com\/en\/?p=54378"},"modified":"2022-12-09T15:12:00","modified_gmt":"2022-12-09T14:12:00","slug":"company-interview-carina-de-lopez-philipp-reiter-marktforschung-de","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/en\/company-interview-carina-de-lopez-philipp-reiter-marktforschung-de\/","title":{"rendered":"Interview with Carina de L\u00f3pez and Philipp Reiter at marktforschung.de"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column][vc_empty_space height=&#8221;20&#8243;][vc_single_image image=&#8221;54382&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_shadow&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; qode_css_animation=&#8221;&#8221; link=&#8221;https:\/\/www.marktforschung.de\/marktforschung\/a\/wir-versuchen-immer-uns-selbst-herauszufordern\/&#8221;][vc_empty_space height=&#8221;20&#8243;][vc_empty_space height=&#8221;30&#8243;][vc_column_text]<\/p>\n<h3 style=\"text-transform: none;text-align: left\">&#8220;We always try to challenge ourselves&#8221;<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: left\">Our company is a full-service market research agency that drives innovation. Our teams have been handling the entire research process since 1999, and we conduct research here with three main areas of focus: brand and media research, in user experience research and shopper experience research. We take the time to not only listen to consumers and users, but also study what they see and feel. We observe their emotions and perceptions, and analyze unconscious processes.<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;30&#8243;][vc_video link=&#8221;https:\/\/www.youtube.com\/watch?v=5g1k2_GD3Q0&amp;t=28s&#8221;][vc_empty_space height=&#8221;30&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: left\">Maybe you are also interested in how we define Human Experience Research and which vision connects the eye square team? Carina de L\u00f3pez and Philipp Reiter have both been an integral part of the company culture for 15 years and give you insights into their personalities and the successful company of today in a spontaneous Question &amp; Answers interview.<\/p>\n<p>Read the interview in German at <a href=\"https:\/\/www.marktforschung.de\/marktforschung\/a\/wir-versuchen-immer-uns-selbst-herauszufordern\/\">marktforschung.de<\/a>[\/vc_column_text][vc_empty_space height=&#8221;30&#8243;][vc_video link=&#8221;https:\/\/www.youtube.com\/watch?v=5VvC6IMpJcg&amp;t=24s&#8221;][vc_empty_space height=&#8221;60&#8243;]<a  itemprop=\"url\" href=\"https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2022\/12\/Carina-und-Philipp-EN-HR-Interview-marktforschung.de_Nov_2022.pdf\" target=\"_blank\" data-hover-background-color=\"#131631\" data-hover-border-color=\"#ffffff\" data-hover-color=\"#ffffff\" class=\"qbutton  center default\" style=\"color: #ffffff; border-color: #ffffff; font-weight: 600; margin: 5px 5px 5px 5px; border-radius: 25px;-moz-border-radius: 25px;-webkit-border-radius: 25px; background-color:#007fff;\">Read Interview in English!<\/a>[vc_empty_space height=&#8221;75&#8243;][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221; background_color=&#8221;#ffffff&#8221;][vc_column_inner][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221; background_color=&#8221;#ffffff&#8221; css=&#8221;.vc_custom_1655736502744{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}&#8221;][vc_column_inner width=&#8221;1\/4&#8243; css=&#8221;.vc_custom_1655735262834{background-color: #ffffff !important;}&#8221;][vc_single_image image=&#8221;49194&#8243; qode_css_animation=&#8221;&#8221;][vc_empty_space height=&#8221;20px&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: left\"><strong><span class=\"break-words\"><span dir=\"ltr\"><span style=\"color: #007fff\">Carina de L\u00f3pez<\/span><\/span><\/span><\/strong><br \/>\nVP User Experience &amp; Partner<\/p>\n<p><a href=\"mailto:bander@eye-square.com\" target=\"_blank\" rel=\"noopener\">lopez@eye-square.com<\/a><\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;10 px&#8221;]<span class='q_social_icon_holder square_social' data-color=#007fff data-hover-background-color=#ffffff data-hover-color=#161631><a itemprop='url' href='https:\/\/www.linkedin.com\/in\/carina-de-l%C3%B3pez-55ba4a48\/?originalSubdomain=de' target='_blank'><span class='fa-stack fa-3x' style='background-color: #ffffff;margin: 0px 45px 0px 15px;'><i class=\"qode_icon_font_awesome fa fa-linkedin-square \" style=\"color: #007fff;\" ><\/i><\/span><\/a><\/span>[\/vc_column_inner][vc_column_inner width=&#8221;3\/4&#8243;][vc_empty_space height=&#8221;20px&#8221;][vc_column_text]<a href=\"https:\/\/www.eye-square.com\/en\/carina-de-lopez-2\/\">Carina de L\u00f3pez<\/a> has been part of the <a href=\"https:\/\/www.eye-square.com\/en\/user-research\/\">User Experience<\/a> Team since 2007, Unit Lead since 2010 and Partner since 2018. As a sociology graduate, her focus is on methods and media sociology. She is responsible for key accounting, sales, UX method development, customer consulting as well as controlling of user experience studies in the team.<\/p>\n<p>She specializes in qualitative methods, emotion measurement, personas and development-accompanying user experience consulting. Carina enriches the team with intercultural methodological competence and many years of consulting experience in user experience research.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;60&#8243;][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221; background_color=&#8221;#ffffff&#8221; css=&#8221;.vc_custom_1655736502744{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}&#8221;][vc_column_inner width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;52403&#8243; qode_css_animation=&#8221;&#8221;][vc_empty_space height=&#8221;20px&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: left\"><strong><span class=\"break-words\"><span dir=\"ltr\"><span style=\"color: #007fff\">Philipp Reiter<br \/>\n<\/span><\/span><\/span><\/strong>COO &amp; Partner<br \/>\n<a href=\"mailto:bander@eye-square.com\" target=\"_blank\" rel=\"noopener\">reiter@eye-square.com<\/a><\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;10 px&#8221;]<span class='q_social_icon_holder square_social' data-color=#007fff data-hover-background-color=#ffffff data-hover-color=#161631><a itemprop='url' href='https:\/\/www.linkedin.com\/in\/philipp-reiter\/?originalSubdomain=de' target='_blank'><span class='fa-stack fa-3x' style='background-color: #ffffff;margin: 0px 45px 0px 15px;'><i class=\"qode_icon_font_awesome fa fa-linkedin-square \" style=\"color: #007fff;\" ><\/i><\/span><\/a><\/span>[\/vc_column_inner][vc_column_inner width=&#8221;3\/4&#8243;][vc_empty_space height=&#8221;20px&#8221;][vc_column_text]<\/p>\n<p class=\"vc_empty_space\" style=\"text-align: left\"><a href=\"https:\/\/www.eye-square.com\/en\/philipp-reiter\/\">Philipp Reiter<\/a> is COO and partner at eye square. As a qualified psychologist, he specializes in cognitive information processing and implicit research methods. Philipp is particularly concerned with the optimal implementation of innovative neuroscientific measures from EEG to EDA in user, brand and buyer research, structural equation modeling and machine learning.<\/p>\n<p>He maintains scientific collaboration with university partners such as Humboldt University or Leibniz University Hannover and teaches business psychology at the BiTS campus in Berlin.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;60&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column][vc_empty_space height=&#8221;20&#8243;][vc_single_image image=&#8221;54382&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_shadow&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; qode_css_animation=&#8221;&#8221; link=&#8221;https:\/\/www.marktforschung.de\/marktforschung\/a\/wir-versuchen-immer-uns-selbst-herauszufordern\/&#8221;][vc_empty_space height=&#8221;20&#8243;][vc_empty_space height=&#8221;30&#8243;][vc_column_text] &#8220;We always try to challenge ourselves&#8221; [\/vc_column_text][vc_empty_space height=&#8221;20&#8243;][vc_column_text] Our company is a full-service market research agency that drives innovation. Our teams have been handling the&#8230;<\/p>\n","protected":false},"author":21,"featured_media":54377,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7184,204,1],"tags":[],"class_list":["post-54378","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-7184","category-article","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Human Experience Research and Corporate Culture eye square<\/title>\n<meta name=\"description\" content=\"Questions &amp; answers with Carina de L\u00f3pez and Philipp Reiter. 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