{"id":53646,"date":"2022-08-04T15:47:33","date_gmt":"2022-08-04T14:47:33","guid":{"rendered":"https:\/\/www.eye-square.com\/en\/?p=53646"},"modified":"2022-08-04T15:56:23","modified_gmt":"2022-08-04T14:56:23","slug":"tiktok-taking-over","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/en\/tiktok-taking-over\/","title":{"rendered":"Advertising Week | With TikTok Taking Over, Here\u2019s What Marketers Need to Know"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column][vc_empty_space height=&#8221;20&#8243;][vc_single_image image=&#8221;53647&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; qode_css_animation=&#8221;&#8221; link=&#8221;https:\/\/advertisingweek.com\/with-tiktok-taking-over-heres-what-marketers-need-to-know\/&#8221;][vc_empty_space height=&#8221;40&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: left\">Platforms that offer extensive video content like Facebook, YouTube, and Instagram proved to be a natural fit for advertisers, as video collateral could be seamlessly inserted before and during popular content. However, a more recent entrant is now gaining market share, particularly among highly coveted younger audiences. According to Insider Intelligence\u2019s 2022 forecast, TikTok will already surpass Snap and Twitter to become the third largest social network by user base in 2022.<\/p>\n<p style=\"text-align: left\">As TikTok commands more attention from consumers throughout the world, will it offer the types of returns advertisers have come to expect from Facebook and Instagram? How can brands take advantage of this new format and increase brand awareness among Gen Z and millennial audiences? Our CRO\u00a0<a href=\"https:\/\/www.eye-square.com\/en\/jeff-ephraim-bander\/\" data-attribute-index=\"0\" data-entity-hovercard-id=\"urn:li:fs_miniProfile:ACoAAAD2sNABPt1ncjcxMUCy_AUNih0tG9JQB3g\" data-entity-type=\"MINI_PROFILE\">Jeff Bander<\/a>\u00a0is sharing his thoughts on this highly relevant topic in\u00a0<a href=\"https:\/\/advertisingweek.com\/with-tiktok-taking-over-heres-what-marketers-need-to-know\/\" data-attribute-index=\"2\" data-entity-hovercard-id=\"urn:li:fs_miniCompany:279566\" data-entity-type=\"MINI_COMPANY\">Advertising Week<\/a>:<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;30&#8243;]<a  itemprop=\"url\" href=\"https:\/\/advertisingweek.com\/with-tiktok-taking-over-heres-what-marketers-need-to-know\/\" target=\"_blank\" data-hover-background-color=\"#131631\" data-hover-border-color=\"#ffffff\" data-hover-color=\"#ffffff\" class=\"qbutton  center default\" style=\"color: #ffffff; border-color: #ffffff; font-weight: 600; margin: 5px 5px 5px 5px; border-radius: 25px;-moz-border-radius: 25px;-webkit-border-radius: 25px; background-color:#007fff;\">Read the article<\/a>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column][vc_empty_space height=&#8221;20&#8243;][vc_single_image image=&#8221;53647&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; qode_css_animation=&#8221;&#8221; link=&#8221;https:\/\/advertisingweek.com\/with-tiktok-taking-over-heres-what-marketers-need-to-know\/&#8221;][vc_empty_space height=&#8221;40&#8243;][vc_column_text] Platforms that offer extensive video content like Facebook, YouTube, and Instagram proved to be a natural fit for advertisers, as video collateral could be seamlessly inserted before&#8230;<\/p>\n","protected":false},"author":21,"featured_media":53651,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7184,204,1],"tags":[],"class_list":["post-53646","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-7184","category-article","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>With TikTok Taking Over, Here\u2019s What Marketers Need to Know | Article<\/title>\n<meta name=\"description\" content=\"As TikTok commands more attention from consumers throughout the world, will it offer the types of returns advertisers have come to expect from Facebook and Instagram?\" \/>\n<meta name=\"robots\" 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