{"id":53108,"date":"2022-07-07T09:58:53","date_gmt":"2022-07-07T08:58:53","guid":{"rendered":"https:\/\/www.eye-square.com\/en\/?p=53108"},"modified":"2022-07-19T09:04:31","modified_gmt":"2022-07-19T08:04:31","slug":"honor-for-pechakucha-presentation-at-bvm-kongress-2022","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/en\/honor-for-pechakucha-presentation-at-bvm-kongress-2022\/","title":{"rendered":"Audience Honor for PechaKucha Presentation at BVM Kongress 2022"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column][vc_empty_space height=&#8221;20&#8243;][vc_single_image image=&#8221;53200&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; qode_css_animation=&#8221;&#8221; link=&#8221;https:\/\/www.bvm.org\/termine-weiterbildung\/kongress-der-deutschen-marktforschung-2022\/&#8221;][vc_empty_space height=&#8221;60&#8243;][vc_column_text]<\/p>\n<h3 class=\"text-center\" style=\"text-transform: none;text-align: left\">Michael Schie\u00dfl among the top three with the presentation &#8220;Les Enfants du Paradis&#8221;<br \/>\nin the BVM Kongress PechaKucha format<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20&#8243;][vc_column_text]<\/p>\n<p style=\"text-transform: none;text-align: left\"><strong>We are delighted that our CEO Michael Schie\u00dfl is among the winners of the PechaKucha presentation panel at BVM Kongress 2022. He put the influence of human experience on buying behavior in an a nutshell. PechaKucha format uses 20 slides, each was presented for 20 seconds.<\/strong><\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: left\">The PechaKucha presentation &#8220;Les enfants du paradis&#8221; gives insights about the implicit and explicit experiences of people with media and their connection with real events from the global study MAX.<\/p>\n<p style=\"text-align: left\"><a href=\"https:\/\/www.eye-square.com\/en\/michael-schiessl\/\" target=\"_blank\" rel=\"noopener\">Michael Schie\u00dfl<\/a> reported from empirical research in the global project MAX, which is designed to validate implicit and<a href=\"https:\/\/www.eye-square.com\/de\/neurosemiotik\/\" target=\"_blank\" rel=\"noopener\"> neuro-indicators<\/a> and predict buying behavior. One core finding is that implicit indicators improve the prediction of purchase decisions by about 50 percent.<\/p>\n<p style=\"text-align: left\">Furthermore, this study found out, that linear correlations dominate in the explicit, but exponential correlations are more common in the implicit. In practical terms, this means that when rational functions are fulfilled, the emotional increase in quality provides a huge growing lever for the purchase decision.<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;30&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: left\"><strong>The presentation focused on these\u00a0 questions:<\/strong><\/p>\n<ul>\n<li style=\"text-align: left\">How culturally context-dependent are the found correlations?<\/li>\n<li style=\"text-align: left\">Which media channels evoke how strong performances (TV, digital, print)?<\/li>\n<li style=\"text-align: left\">In which categories are implicit indicators more important, and in which are the explicit indicators?<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;60&#8243;][vc_column_text]<\/p>\n<h4 style=\"text-transform: none;text-align: left\"><strong><span style=\"color: #007fff\">Insights into presentation<\/span><br \/>\n<\/strong><\/h4>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;60&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: left\"><strong>Les Enfants du Paradies<\/strong><br \/>\nHow Human Experience influences consumer behavior<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;60&#8243;]<div class=\"qode-cards-gallery-holder left\" data-side=left>\n    <div class=\"qode-cards-gallery\">\n                    <div class=\"card\" >\n                                    <img decoding=\"async\" src=\"#\" alt=\"\" class=\"qode-lazy-image\" data-image=\"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2022\/07\/a_BVM_Kongress_2022_PechaKucha_eye_square.png\" style=\"width:1280px;height:1px\"data-ratio=\"0.5625\" data-lazy=\"true\" \/>\n                            <\/div>\n                    <div class=\"card\" >\n                                    <img decoding=\"async\" src=\"#\" alt=\"\" class=\"qode-lazy-image\" data-image=\"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2022\/07\/b_BVM_Kongress_2022_PechaKucha_eye_square.png\" style=\"width:1280px;height:1px\"data-ratio=\"0.5625\" data-lazy=\"true\" \/>\n                            <\/div>\n            <\/div>\n    <div class=\"fake_card\">\n        <img decoding=\"async\" src=\"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2022\/07\/b_BVM_Kongress_2022_PechaKucha_eye_square.png\" alt=\"\">\n    <\/div>\n<\/div>[vc_empty_space height=&#8221;60&#8243;][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221; background_color=&#8221;#ffffff&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;53151&#8243; img_size=&#8221;434&#215;720&#8243; onclick=&#8221;custom_link&#8221; qode_css_animation=&#8221;&#8221; link=&#8221;https:\/\/www.bvm.org\/termine-weiterbildung\/kongress-der-deutschen-marktforschung-2022\/kongressprogramm\/&#8221;][vc_empty_space height=&#8221;20px&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;20px&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: left\">Innovative research results were presented at <a href=\"https:\/\/www.bvm.org\/termine-weiterbildung\/kongress-der-deutschen-marktforschung-2022\/\" target=\"_blank\" rel=\"noopener\">BVM Kongress 2022<\/a> in a PechaKucha format. The visitors got fast stories, and the topics were discussed in greater depth in group discussions on the podium.<\/p>\n<p style=\"text-align: left\">Market researchers exchanged views on their quality assurance measures and outlined their requirement criteria in the subsequent round. The rounds showed how diverse the topics and perspectives in the industry are.<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;40px&#8221;][vc_column_text]More impressions of the <a href=\"https:\/\/www.bvm.org\/termine-weiterbildung\/kongress-der-deutschen-marktforschung-2022\/bildergalerie\/\" target=\"_blank\" rel=\"noopener\"><strong>BVM Congress 2022&gt;&gt;<\/strong><\/a>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;60&#8243;][vc_column_text]<\/p>\n<h3 style=\"text-transform: none\"><strong>Contact<\/strong><\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;30px&#8221;][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221; background_color=&#8221;#ffffff&#8221;][vc_column_inner width=&#8221;1\/4&#8243;][vc_empty_space height=&#8221;20px&#8221;][vc_single_image image=&#8221;51736&#8243; onclick=&#8221;custom_link&#8221; qode_css_animation=&#8221;&#8221; link=&#8221;https:\/\/www.eye-square.com\/en\/michael-schiessl\/&#8221;][vc_empty_space height=&#8221;20px&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;3\/4&#8243;][vc_empty_space height=&#8221;20px&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: left\"><a href=\"https:\/\/www.eye-square.com\/en\/michael-schiessl\/\" target=\"_blank\" rel=\"noopener\"><strong>Michael Schie\u00dfl<\/strong><\/a><br \/>\nMedia Psychologist &amp; CEO<br \/>\neye squar<strong>e<\/strong><\/p>\n<p><strong> <a href=\"mailto:schiessl@eye-square.com\" target=\"_blank\" rel=\"noopener\">schiessl@eye-square.com<\/a><\/strong>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column][vc_empty_space height=&#8221;20&#8243;][vc_single_image image=&#8221;53200&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; qode_css_animation=&#8221;&#8221; link=&#8221;https:\/\/www.bvm.org\/termine-weiterbildung\/kongress-der-deutschen-marktforschung-2022\/&#8221;][vc_empty_space height=&#8221;60&#8243;][vc_column_text] Michael Schie\u00dfl among the top three with the presentation &#8220;Les Enfants du Paradis&#8221; in the BVM Kongress PechaKucha format [\/vc_column_text][vc_empty_space height=&#8221;20&#8243;][vc_column_text] We are delighted that our CEO Michael&#8230;<\/p>\n","protected":false},"author":21,"featured_media":53218,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7184,203,1],"tags":[],"class_list":["post-53108","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-7184","category-conference","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>eye square PechaKucha presentation at BVM Kongress 2022<\/title>\n<meta name=\"description\" content=\"Michael Schiessl, CEO eye square, is among the winners of the panel for the PechaKucha presentation at BVM Kongress 2022.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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