{"id":53006,"date":"2022-06-28T15:05:46","date_gmt":"2022-06-28T14:05:46","guid":{"rendered":"https:\/\/www.eye-square.com\/en\/?p=53006"},"modified":"2022-10-25T10:04:01","modified_gmt":"2022-10-25T09:04:01","slug":"mapping-the-moods-study-screenforce-moving-images","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/en\/mapping-the-moods-study-screenforce-moving-images\/","title":{"rendered":"New Screenforce Moving Images Study \u201cMapping the Moods\u201d"},"content":{"rendered":"

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”20″][vc_single_image image=”53009″ img_size=”large” alignment=”center” onclick=”custom_link” img_link_target=”_blank” qode_css_animation=”” link=”https:\/\/www.screenforce.de\/themenbereich\/mapping-the-moods”][vc_empty_space height=”20″][vc_empty_space height=”40″][vc_column_text]<\/p>\n

In Depth-Understanding Moving Image Advertising-Screenforce’s “Mapping the Moods” Study<\/h3>\n

[\/vc_column_text][vc_empty_space height=”40″][vc_column_text]<\/p>\n

The topic of context is becoming increasingly important for media planners in order to understand how moving images are used by the audience, and thus to precisely target advertising and optimize its impact. Following on from “Track the Success,” which focused on examining the usage situation, the current Screenforce study \u201cMapping the Moods\u201d delves deeper into the feelings of the audience.<\/p>\n

The study reveals three key findings:<\/strong><\/p>\n