{"id":52971,"date":"2022-06-24T11:36:02","date_gmt":"2022-06-24T10:36:02","guid":{"rendered":"https:\/\/www.eye-square.com\/en\/?p=52971"},"modified":"2022-06-24T21:55:02","modified_gmt":"2022-06-24T20:55:02","slug":"sevenone-and-eye-square-new-baseline-survey-on-video-advertising","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/en\/sevenone-and-eye-square-new-baseline-survey-on-video-advertising\/","title":{"rendered":"SevenOne &amp; eye square | New baseline survey on video advertising"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column][vc_empty_space height=&#8221;20&#8243;][vc_single_image image=&#8221;52994&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; qode_css_animation=&#8221;&#8221; link=&#8221;https:\/\/www.horizont.net\/medien\/nachrichten\/neue-seven-one-grundlagenstudie-deshalb-wirkt-bvod-bewegtbildwerbung-besser-als-youtube-200391&#8243;][vc_empty_space height=&#8221;20&#8243;][vc_empty_space height=&#8221;40&#8243;][vc_column_text]<\/p>\n<h2 class=\"ArticleHeader_headline\" style=\"text-align: left\"><span id=\"kindle-titel\" class=\"stickytitle\">BVoD moving image advertising works better than Youtube<\/span><\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;40&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: left\">A recent study by <a href=\"https:\/\/www.eye-square.com\/en\/news\/\" target=\"_blank\" rel=\"noopener\">eye square<\/a> and Pro-Sieben-Sat-1-Seven-One-Media-Marketer-Grundlagenstudie examines the impact of pre-roll ads in different online environments.<a href=\"https:\/\/www.eye-square.com\/en\/video-ad-test\/\" target=\"_blank\" rel=\"noopener\"> Video advertising<\/a> does not have the same effect on all channels.<\/p>\n<p style=\"text-align: left\">This has been proven by numerous research projects, including equivalence studies by Mediaplus and Seven-One Media from 2020. The baseline study by the current Pro Seven Sat 1 distributor tests the effect of pre-roll ads in different online media environments, and here Youtube does not fare particularly well.<\/p>\n<p style=\"text-align: left\">In this study, identical spots are played on the broadcaster video-on-demand (BVoD) platform Joyn, on ProSieben.de, and on Youtube. The results show, that the (<a href=\"https:\/\/www.eye-square.com\/en\/digital-ad-performance-2\/\" target=\"_blank\" rel=\"noopener\">online<\/a>-) environment also plays a role in the effect of advertising.<\/p>\n<p style=\"text-align: left\"><a href=\"https:\/\/www.sevenonemedia.com\/de\/home\" target=\"_blank\" rel=\"noopener\">Seven.One Media<\/a> wants to make fundamental correlations understandable and transparent through a fair comparison of the different advertising options. Advertisers want to address target groups on different channels. The project is intended to help advertisers put together the most effective combination of available options with the greatest possible <a href=\"https:\/\/www.eye-square.com\/en\/brand-and-media-research\/\" target=\"_blank\" rel=\"noopener\">advertising success<\/a> for their brand.<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;30&#8243;]<a  itemprop=\"url\" href=\"https:\/\/www.horizont.net\/medien\/nachrichten\/neue-seven-one-grundlagenstudie-deshalb-wirkt-bvod-bewegtbildwerbung-besser-als-youtube-200391\" target=\"_blank\" data-hover-background-color=\"#131631\" data-hover-border-color=\"#ffffff\" data-hover-color=\"#ffffff\" class=\"qbutton  center default\" style=\"color: #ffffff; border-color: #ffffff; font-weight: 600; margin: 5px 5px 5px 5px; border-radius: 25px;-moz-border-radius: 25px;-webkit-border-radius: 25px; background-color:#007fff;\">Read article<\/a>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column][vc_empty_space height=&#8221;20&#8243;][vc_single_image image=&#8221;52994&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; qode_css_animation=&#8221;&#8221; link=&#8221;https:\/\/www.horizont.net\/medien\/nachrichten\/neue-seven-one-grundlagenstudie-deshalb-wirkt-bvod-bewegtbildwerbung-besser-als-youtube-200391&#8243;][vc_empty_space height=&#8221;20&#8243;][vc_empty_space height=&#8221;40&#8243;][vc_column_text] BVoD moving image advertising works better than Youtube [\/vc_column_text][vc_empty_space height=&#8221;40&#8243;][vc_column_text] A recent study by eye square and Pro-Sieben-Sat-1-Seven-One-Media-Marketer-Grundlagenstudie examines the impact of pre-roll ads in different&#8230;<\/p>\n","protected":false},"author":21,"featured_media":52972,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7184,204,1],"tags":[],"class_list":["post-52971","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-7184","category-article","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>New baseline survey of SevenOne Media on video ads<\/title>\n<meta name=\"description\" content=\"Video advertising does not have the same effect on all channels, as numerous research studies have shown. The new fundamental study by SevenOne and eye square proves it again.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eye-square.com\/en\/sevenone-and-eye-square-new-baseline-survey-on-video-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SevenOne &amp; eye square | New baseline survey on video advertising\" \/>\n<meta property=\"og:description\" content=\"Video advertising does not have the same effect on all channels, as numerous research studies have shown. The new fundamental study by SevenOne and eye square proves it again.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.eye-square.com\/en\/sevenone-and-eye-square-new-baseline-survey-on-video-advertising\/\" \/>\n<meta property=\"og:site_name\" content=\"eye square\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-24T10:36:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-24T20:55:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2022\/06\/SevenOne_Grundlagenstudie_eye_square.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Astrid Aumayer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@aumayer\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Astrid Aumayer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/sevenone-and-eye-square-new-baseline-survey-on-video-advertising\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/sevenone-and-eye-square-new-baseline-survey-on-video-advertising\\\/\"},\"author\":{\"name\":\"Astrid Aumayer\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/#\\\/schema\\\/person\\\/8645b8d1c90cac1c574996187454732d\"},\"headline\":\"SevenOne &amp; eye square | New baseline survey on video advertising\",\"datePublished\":\"2022-06-24T10:36:02+00:00\",\"dateModified\":\"2022-06-24T20:55:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/sevenone-and-eye-square-new-baseline-survey-on-video-advertising\\\/\"},\"wordCount\":327,\"publisher\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/sevenone-and-eye-square-new-baseline-survey-on-video-advertising\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2022\\\/06\\\/SevenOne_Grundlagenstudie_eye_square.png\",\"articleSection\":[\"2022\",\"Article\",\"News\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/sevenone-and-eye-square-new-baseline-survey-on-video-advertising\\\/\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/sevenone-and-eye-square-new-baseline-survey-on-video-advertising\\\/\",\"name\":\"New baseline survey of SevenOne Media on video ads\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/sevenone-and-eye-square-new-baseline-survey-on-video-advertising\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/sevenone-and-eye-square-new-baseline-survey-on-video-advertising\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2022\\\/06\\\/SevenOne_Grundlagenstudie_eye_square.png\",\"datePublished\":\"2022-06-24T10:36:02+00:00\",\"dateModified\":\"2022-06-24T20:55:02+00:00\",\"description\":\"Video advertising does not have the same effect on all channels, as numerous research studies have shown. The new fundamental study by SevenOne and eye square proves it again.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/sevenone-and-eye-square-new-baseline-survey-on-video-advertising\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.eye-square.com\\\/en\\\/sevenone-and-eye-square-new-baseline-survey-on-video-advertising\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/sevenone-and-eye-square-new-baseline-survey-on-video-advertising\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2022\\\/06\\\/SevenOne_Grundlagenstudie_eye_square.png\",\"contentUrl\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2022\\\/06\\\/SevenOne_Grundlagenstudie_eye_square.png\",\"width\":600,\"height\":600},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/sevenone-and-eye-square-new-baseline-survey-on-video-advertising\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SevenOne &amp; eye square | New baseline survey on video advertising\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/\",\"name\":\"eye square\",\"description\":\"Experience Research - Full Market Research Service in the Digital World\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/#organization\",\"name\":\"eye square GmbH\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/revslider\\\/e2_homepage_01102018\\\/e2-logo-RGB-rec-rand5-128px.jpg\",\"contentUrl\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/revslider\\\/e2_homepage_01102018\\\/e2-logo-RGB-rec-rand5-128px.jpg\",\"width\":128,\"height\":61,\"caption\":\"eye square GmbH\"},\"image\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/#\\\/schema\\\/person\\\/8645b8d1c90cac1c574996187454732d\",\"name\":\"Astrid Aumayer\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b6791135c05c209ac99ab33519880bc53deeeac2ab4b52b9fd31364edc2a284b?s=96&d=blank&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b6791135c05c209ac99ab33519880bc53deeeac2ab4b52b9fd31364edc2a284b?s=96&d=blank&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b6791135c05c209ac99ab33519880bc53deeeac2ab4b52b9fd31364edc2a284b?s=96&d=blank&r=g\",\"caption\":\"Astrid Aumayer\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/aumayer\"],\"url\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/author\\\/aumayer\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"New baseline survey of SevenOne Media on video ads","description":"Video advertising does not have the same effect on all channels, as numerous research studies have shown. The new fundamental study by SevenOne and eye square proves it again.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.eye-square.com\/en\/sevenone-and-eye-square-new-baseline-survey-on-video-advertising\/","og_locale":"en_GB","og_type":"article","og_title":"SevenOne &amp; eye square | New baseline survey on video advertising","og_description":"Video advertising does not have the same effect on all channels, as numerous research studies have shown. The new fundamental study by SevenOne and eye square proves it again.","og_url":"https:\/\/www.eye-square.com\/en\/sevenone-and-eye-square-new-baseline-survey-on-video-advertising\/","og_site_name":"eye square","article_published_time":"2022-06-24T10:36:02+00:00","article_modified_time":"2022-06-24T20:55:02+00:00","og_image":[{"width":600,"height":600,"url":"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2022\/06\/SevenOne_Grundlagenstudie_eye_square.png","type":"image\/png"}],"author":"Astrid Aumayer","twitter_card":"summary_large_image","twitter_creator":"@aumayer","twitter_misc":{"Written by":"Astrid Aumayer","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.eye-square.com\/en\/sevenone-and-eye-square-new-baseline-survey-on-video-advertising\/#article","isPartOf":{"@id":"https:\/\/www.eye-square.com\/en\/sevenone-and-eye-square-new-baseline-survey-on-video-advertising\/"},"author":{"name":"Astrid Aumayer","@id":"https:\/\/www.eye-square.com\/en\/#\/schema\/person\/8645b8d1c90cac1c574996187454732d"},"headline":"SevenOne &amp; eye square | New baseline survey on video advertising","datePublished":"2022-06-24T10:36:02+00:00","dateModified":"2022-06-24T20:55:02+00:00","mainEntityOfPage":{"@id":"https:\/\/www.eye-square.com\/en\/sevenone-and-eye-square-new-baseline-survey-on-video-advertising\/"},"wordCount":327,"publisher":{"@id":"https:\/\/www.eye-square.com\/en\/#organization"},"image":{"@id":"https:\/\/www.eye-square.com\/en\/sevenone-and-eye-square-new-baseline-survey-on-video-advertising\/#primaryimage"},"thumbnailUrl":"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2022\/06\/SevenOne_Grundlagenstudie_eye_square.png","articleSection":["2022","Article","News"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.eye-square.com\/en\/sevenone-and-eye-square-new-baseline-survey-on-video-advertising\/","url":"https:\/\/www.eye-square.com\/en\/sevenone-and-eye-square-new-baseline-survey-on-video-advertising\/","name":"New baseline survey of SevenOne Media on video ads","isPartOf":{"@id":"https:\/\/www.eye-square.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.eye-square.com\/en\/sevenone-and-eye-square-new-baseline-survey-on-video-advertising\/#primaryimage"},"image":{"@id":"https:\/\/www.eye-square.com\/en\/sevenone-and-eye-square-new-baseline-survey-on-video-advertising\/#primaryimage"},"thumbnailUrl":"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2022\/06\/SevenOne_Grundlagenstudie_eye_square.png","datePublished":"2022-06-24T10:36:02+00:00","dateModified":"2022-06-24T20:55:02+00:00","description":"Video advertising does not have the same effect on all channels, as numerous research studies have shown. The new fundamental study by SevenOne and eye square proves it again.","breadcrumb":{"@id":"https:\/\/www.eye-square.com\/en\/sevenone-and-eye-square-new-baseline-survey-on-video-advertising\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.eye-square.com\/en\/sevenone-and-eye-square-new-baseline-survey-on-video-advertising\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.eye-square.com\/en\/sevenone-and-eye-square-new-baseline-survey-on-video-advertising\/#primaryimage","url":"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2022\/06\/SevenOne_Grundlagenstudie_eye_square.png","contentUrl":"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2022\/06\/SevenOne_Grundlagenstudie_eye_square.png","width":600,"height":600},{"@type":"BreadcrumbList","@id":"https:\/\/www.eye-square.com\/en\/sevenone-and-eye-square-new-baseline-survey-on-video-advertising\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.eye-square.com\/en\/"},{"@type":"ListItem","position":2,"name":"SevenOne &amp; eye square | New baseline survey on video advertising"}]},{"@type":"WebSite","@id":"https:\/\/www.eye-square.com\/en\/#website","url":"https:\/\/www.eye-square.com\/en\/","name":"eye square","description":"Experience Research - Full Market Research Service in the Digital World","publisher":{"@id":"https:\/\/www.eye-square.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.eye-square.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.eye-square.com\/en\/#organization","name":"eye square GmbH","url":"https:\/\/www.eye-square.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.eye-square.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/revslider\/e2_homepage_01102018\/e2-logo-RGB-rec-rand5-128px.jpg","contentUrl":"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/revslider\/e2_homepage_01102018\/e2-logo-RGB-rec-rand5-128px.jpg","width":128,"height":61,"caption":"eye square GmbH"},"image":{"@id":"https:\/\/www.eye-square.com\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.eye-square.com\/en\/#\/schema\/person\/8645b8d1c90cac1c574996187454732d","name":"Astrid Aumayer","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/b6791135c05c209ac99ab33519880bc53deeeac2ab4b52b9fd31364edc2a284b?s=96&d=blank&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b6791135c05c209ac99ab33519880bc53deeeac2ab4b52b9fd31364edc2a284b?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b6791135c05c209ac99ab33519880bc53deeeac2ab4b52b9fd31364edc2a284b?s=96&d=blank&r=g","caption":"Astrid Aumayer"},"sameAs":["https:\/\/x.com\/aumayer"],"url":"https:\/\/www.eye-square.com\/en\/author\/aumayer\/"}]}},"_links":{"self":[{"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/posts\/52971","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/comments?post=52971"}],"version-history":[{"count":8,"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/posts\/52971\/revisions"}],"predecessor-version":[{"id":52998,"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/posts\/52971\/revisions\/52998"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/media\/52972"}],"wp:attachment":[{"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/media?parent=52971"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/categories?post=52971"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/tags?post=52971"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}