{"id":52558,"date":"2022-05-24T12:56:55","date_gmt":"2022-05-24T11:56:55","guid":{"rendered":"https:\/\/www.eye-square.com\/en\/?p=52558"},"modified":"2022-05-30T15:40:52","modified_gmt":"2022-05-30T14:40:52","slug":"interview-with-stefan-schoenherr-best-of-brand-research","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/en\/interview-with-stefan-schoenherr-best-of-brand-research\/","title":{"rendered":"Best of Brand Research Pitch Interview with Stefan Sch\u00f6nherr"},"content":{"rendered":"

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”20″][vc_single_image image=”52574″ img_size=”full” alignment=”center” style=”vc_box_shadow” onclick=”custom_link” img_link_target=”_blank” qode_css_animation=”” link=”https:\/\/www.eye-square.com\/en\/interview-with-stefan-schoenherr-best-of-brand-research\/”][vc_empty_space height=”20″][vc_empty_space height=”40″][vc_column_text]<\/p>\n

marktforschung.de Interview
\nBrand Identity and Brand Research<\/h3>\n

\u00a0<\/strong><\/h4>\n

[\/vc_column_text][vc_empty_space height=”30″][vc_column_text]<\/p>\n

In his latest interview<\/a> at marktforschung.de. Stefan Sch\u00f6nherr<\/a>, Vice President Brand & Media Experience at eye square, explains how he understands and defines a brand and what successful brand research<\/a> means to him.<\/p>\n

He examines the brand and its communication from the perspective of the overall experience. With a coordinated portfolio of methods, eye square tries to captures the brand as comprehensively as possible, because brand experiences must succeed on all three dimensions of human experience\u2014visual, emotional, and rational. With an extensive range of research approaches, brand research can map a brand, its communication, and touchpoints<\/a>, to all key dimensions of the human experience.<\/p>\n

[\/vc_column_text][vc_empty_space height=”30″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=”” css=”.vc_custom_1653667107547{padding-top: 55px !important;padding-right: 35px !important;padding-bottom: 35px !important;padding-left: 35px !important;background-color: #66b2ff !important;border-radius: 5px !important;}” side_padding=”30%, 30%” padding_top=”30%” padding_bottom=”15%”][vc_column width=”1\/2″][vc_empty_space height=”25″][vc_single_image image=”52627″ img_size=”full” onclick=”custom_link” img_link_target=”_blank” qode_css_animation=”” link=”https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2022\/05\/EN_Part2_Best_of_Brand_Research_Interview_marktforschung_de_2022.pdf”][vc_empty_space height=”25″][\/vc_column][vc_column width=”1\/2″][vc_empty_space height=”25″][vc_column_text]In the second part of the Best of Brand Research interview (Day 1), Stefan Sch\u00f6nherr, Vice President Brand & Media, reveals which brands he personally finds exciting.<\/strong><\/span><\/p>\n

This episode offers an analysis of current trends and their importance for market research within the next few years.<\/strong><\/span>[\/vc_column_text][vc_empty_space height=”30″]Interview Part 2<\/a>[vc_empty_space height=”25″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”30″][vc_column_text]<\/p>\n

A response time tool, the BRANDREACT<\/a>, provides strategic insights. The brand, the competitive environment, target groups, and communication tools are placed in a common space to map the status quo, potential, and challenges.<\/p>\n

Read even more about brand research and research approaches of aimpower, SKOPOS RESEARCH, and Brandwatch in the current German version of the interview<\/a> at marktforschung.de<\/a>.<\/p>\n

[\/vc_column_text][vc_empty_space height=”30″]Interview Part 1<\/a>[vc_empty_space height=”30″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=”” css=”.vc_custom_1653388595079{padding-top: 55px !important;padding-right: 35px !important;padding-bottom: 35px !important;padding-left: 35px !important;background-color: #f1f1f9 !important;border-radius: 5px !important;}” side_padding=”30%, 30%” padding_top=”30%” padding_bottom=”15%”][vc_column][vc_column_text]<\/p>\n

For a virtual participation in the Pitch for Brand Research with Stefan Sch\u00f6nherr, you can register for free<\/a> at marktforschung.de.<\/span><\/strong><\/p>\n

[\/vc_column_text][vc_empty_space height=”30″][vc_column_text]<\/p>\n

01.06.2022 at 11:00 CEST
\n<\/strong><\/p>\n

Best of Brand Research – Tag 1<\/strong><\/span>
\nPitch with aimpower, Brandwatch, eye square and SKOPOS RESEARCH<\/p>\n

[\/vc_column_text][vc_empty_space height=”30″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1653471730667{background-color: #f1f1f9 !important;border-radius: 5px !important;}” z_index=””][vc_column width=”1\/3″][\/vc_column][vc_column width=”1\/3″]Register here<\/a>[vc_empty_space height=”30″ css=”.vc_custom_1653388485281{background-color: #f1f1f9 !important;}”][\/vc_column][vc_column width=”1\/3″][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”20″][vc_single_image image=”52574″ img_size=”full” alignment=”center” style=”vc_box_shadow” onclick=”custom_link” img_link_target=”_blank” qode_css_animation=”” link=”https:\/\/www.eye-square.com\/en\/interview-with-stefan-schoenherr-best-of-brand-research\/”][vc_empty_space height=”20″][vc_empty_space height=”40″][vc_column_text] marktforschung.de Interview Brand Identity and Brand Research \u00a0 [\/vc_column_text][vc_empty_space height=”30″][vc_column_text] In his latest interview at marktforschung.de. Stefan Sch\u00f6nherr, Vice President Brand & Media Experience at…<\/p>\n","protected":false},"author":21,"featured_media":52573,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7184,204,1],"tags":[],"class_list":["post-52558","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-7184","category-article","category-news"],"yoast_head":"\nPitch for Brand Research in Market Research<\/title>\n<meta name=\"description\" content=\"Aimpower, Brandwatch and Skopos Research and Stefan Schoenherr, eye square discuss brand identity and brand research in an interview.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eye-square.com\/en\/interview-with-stefan-schoenherr-best-of-brand-research\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta 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