{"id":52223,"date":"2022-04-29T13:59:51","date_gmt":"2022-04-29T12:59:51","guid":{"rendered":"https:\/\/www.eye-square.com\/en\/?p=52223"},"modified":"2022-05-19T16:33:46","modified_gmt":"2022-05-19T15:33:46","slug":"wdm-interview-ux-research-health-apps","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/en\/wdm-interview-ux-research-health-apps\/","title":{"rendered":"WdM interview on UX Research at Health Apps"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column][vc_empty_space height=&#8221;20&#8243;][vc_single_image image=&#8221;52266&#8243; img_size=&#8221;1200&#215;628&#8243; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; qode_css_animation=&#8221;&#8221; link=&#8221;https:\/\/www.marktforschung.de\/aktuelles\/interviews\/marktforschung\/ase-study-minddoc-wie-das-nutzungserlebnis-der-mental-health-app-mit-ux-optimiert-werden-kann\/&#8221;][vc_empty_space height=&#8221;20&#8243;][vc_empty_space height=&#8221;40&#8243;][vc_empty_space height=&#8221;25&#8243;][vc_column_text]<\/p>\n<h5 style=\"text-align: left\">Case study MindDoc | Optimizing the user experience in the Mental Health App with UX<\/h5>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: left\">With a <a href=\"https:\/\/www.eye-square.com\/en\/wdm22-eye-square-bei-der-woche-der-marktforschung\/\" target=\"_blank\" rel=\"noopener\">webinar<\/a>, Carina de L\u00f3pez presents a joint study with <a href=\"https:\/\/minddoc.com\/de\/de\/\" target=\"_blank\" rel=\"noopener\">Mind Doc<\/a>, a platform that connects clients and therapists for online-psychotherapy, at this year&#8217;s WdM. Marktforschung.de interviewed Carina de L\u00f3pez about the joint UX project.<\/p>\n<p style=\"text-align: left\"><a href=\"https:\/\/www.eye-square.com\/en\/carina-de-lopez\/\" target=\"_blank\" rel=\"noopener\">Carina de L\u00f3pez<\/a> explains the current trend towards self-care and more mindfulness for mental health in everyday life. She introduces the research approach of a UX project with MindDoc, which takes a closer look at the motivation and user experience of prospective customers who download or have been using a mental health app for some time.<\/p>\n<p style=\"text-align: left\">The focus lies on the moment of download, the integration of the app, and daily use up to the final outcome, the diagnosis. Minddoc and eye square found out what engages users, how to get them to return to your app every day, and what content is helpful.<\/p>\n<p style=\"text-align: left\">In addition to the challenges of conducting a multi-method study with a personal health theme, Carina de Lop\u00e9z also describes her approach to the <a href=\"https:\/\/www.eye-square.com\/en\/user-research\/\" target=\"_blank\" rel=\"noopener\">UX research<\/a> project and the change of touchpoint is the moment to end research.<\/p>\n<p style=\"text-align: left\">Read the full interview in German with Carina de L\u00f3pez at <a href=\"https:\/\/www.marktforschung.de\/aktuelles\/interviews\/marktforschung\/ase-study-minddoc-wie-das-nutzungserlebnis-der-mental-health-app-mit-ux-optimiert-werden-kann\/\" target=\"_blank\" rel=\"noopener\">marktforschung.de<\/a>.<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;30&#8243;]<a  itemprop=\"url\" href=\"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2022\/04\/EN_Speaker_Interview_MindDoc_WdM_22.pdf\" target=\"_blank\" data-hover-background-color=\"#131631\" data-hover-border-color=\"#ffffff\" data-hover-color=\"#ffffff\" class=\"qbutton  center default\" style=\"color: #ffffff; border-color: #ffffff; font-weight: 600; margin: 5px 5px 5px 5px; border-radius: 25px;-moz-border-radius: 25px;-webkit-border-radius: 25px; background-color:#007fff;\">Interview in English<\/a>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column][vc_empty_space height=&#8221;20&#8243;][vc_single_image image=&#8221;52266&#8243; img_size=&#8221;1200&#215;628&#8243; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; qode_css_animation=&#8221;&#8221; link=&#8221;https:\/\/www.marktforschung.de\/aktuelles\/interviews\/marktforschung\/ase-study-minddoc-wie-das-nutzungserlebnis-der-mental-health-app-mit-ux-optimiert-werden-kann\/&#8221;][vc_empty_space height=&#8221;20&#8243;][vc_empty_space height=&#8221;40&#8243;][vc_empty_space height=&#8221;25&#8243;][vc_column_text] Case study MindDoc | Optimizing the user experience in the Mental Health App with UX [\/vc_column_text][vc_empty_space height=&#8221;20&#8243;][vc_column_text] With a webinar, Carina de L\u00f3pez presents a&#8230;<\/p>\n","protected":false},"author":21,"featured_media":52271,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7184,204,1],"tags":[],"class_list":["post-52223","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-7184","category-article","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>WdM 2022 Interview with Carina de L\u00f3pez about MindDoc UX-project<\/title>\n<meta name=\"description\" content=\"An interview with Carina de L\u00f3pez from eye square, about a collaboration with MindDoc, shows how mental health apps could be improved with UX research.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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