{"id":51968,"date":"2022-04-20T12:25:06","date_gmt":"2022-04-20T11:25:06","guid":{"rendered":"https:\/\/www.eye-square.com\/en\/?p=51968"},"modified":"2022-05-19T16:41:51","modified_gmt":"2022-05-19T15:41:51","slug":"eyesquare-frameplay-adexchanger","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/en\/eyesquare-frameplay-adexchanger\/","title":{"rendered":"eye square and Frameplay in AdExchanger"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column][vc_empty_space height=&#8221;20&#8243;][vc_single_image image=&#8221;51958&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; qode_css_animation=&#8221;&#8221; link=&#8221;https:\/\/www.adexchanger.com\/gaming\/how-franks-redhot-gets-slam-dunk-viewability-measurement-for-in-game-ads\/?oly_enc_id=0573F6172845E4U&#8221;][vc_empty_space height=&#8221;20&#8243;][vc_empty_space height=&#8221;40&#8243;][vc_column_text]<\/p>\n<h3 style=\"text-align: left\"><strong>eye square and Lumen cooperate in Validation of Frameplay&#8217;s new method of in-game advertising measurement<br \/>\n<\/strong><\/h3>\n<h4><strong>\u00a0<\/strong><\/h4>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: left\"><strong>\u201cWith the in-game ad market heating up, tools for measuring the effectiveness of ad placements in gaming environments are increasingly important.\u201d<\/strong><\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;15&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: left\"><a href=\"https:\/\/www.adexchanger.com\/author\/avargas\/\">Anthony Vargas<\/a>, AdExchanger<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;40&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: left\">AdExchanger recently took a look at the <a href=\"https:\/\/www.eye-square.com\/en\/campaign-check\/\" target=\"_blank\" rel=\"noopener\">ad effectiveness<\/a> of an ad placement inside the mobile game, Basketball Battle. Through examining the metrics collected by Frameplay&#8217;s \u201cIntrinsic Time-In-View\u201d that were validated by eye square&#8217;s eye-tracking software, the results showed that Frameplay&#8217;s method of in-game measurement was aligned with data gathered through computer vision and <a href=\"https:\/\/www.eye-square.com\/en\/eye-tracking\/\" target=\"_blank\" rel=\"noopener\">eye-tracking tech<\/a>.<\/p>\n<p style=\"text-align: left\">The new metric is built upon Frameplay\u2019s proprietary, industry-leading viewability capability, and has been double-validated by studies from <a href=\"https:\/\/lumen-research.com\/\" target=\"_blank\" rel=\"noopener\">Lumen<\/a> and eye square.<\/p>\n<p style=\"text-align: left\">We concluded that critically testing Intrinsic Time-in-View turned out to be very close to the true <a href=\"https:\/\/www.eye-square.com\/en\/visual-measurement\/\" target=\"_blank\" rel=\"noopener\">real-life value<\/a> provided by eye square\u2019s eye tracking measurement.\u00a0eye square gaming research sees great potential in Frameplay\u2019s innovative ad framework technology to satisfy the changing commercial and cultural needs of advertisers, companies, and gamers.<\/p>\n<p style=\"text-align: left\">More in-depth results, such as the comparison of in-game advertising vs. social media advertising results in numbers, and beyond, is available in the article- which you can access for free.<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;30&#8243;]<a  itemprop=\"url\" href=\"https:\/\/www.adexchanger.com\/gaming\/how-franks-redhot-gets-slam-dunk-viewability-measurement-for-in-game-ads\/?oly_enc_id=0573F6172845E4U\" target=\"_blank\" data-hover-background-color=\"#131631\" data-hover-border-color=\"#ffffff\" data-hover-color=\"#ffffff\" class=\"qbutton  center default\" style=\"color: #ffffff; border-color: #ffffff; font-weight: 600; margin: 5px 5px 5px 5px; border-radius: 25px;-moz-border-radius: 25px;-webkit-border-radius: 25px; background-color:#007fff;\">Read the article!<\/a>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column][vc_empty_space height=&#8221;20&#8243;][vc_single_image image=&#8221;51958&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; qode_css_animation=&#8221;&#8221; link=&#8221;https:\/\/www.adexchanger.com\/gaming\/how-franks-redhot-gets-slam-dunk-viewability-measurement-for-in-game-ads\/?oly_enc_id=0573F6172845E4U&#8221;][vc_empty_space height=&#8221;20&#8243;][vc_empty_space height=&#8221;40&#8243;][vc_column_text] eye square and Lumen cooperate in Validation of Frameplay&#8217;s new method of in-game advertising measurement \u00a0 [\/vc_column_text][vc_empty_space height=&#8221;20&#8243;][vc_column_text] \u201cWith the in-game ad market heating up, tools&#8230;<\/p>\n","protected":false},"author":104,"featured_media":51961,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7184,204,1],"tags":[],"class_list":["post-51968","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-7184","category-article","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>new measurement for attention paid to in-game ads<\/title>\n<meta name=\"description\" content=\"Frameplay, a global leader in enabling intrinsic in-game advertising, announced the first-to-market attention metric called Intrinsic Time-in-View. There new measurement has been double-validated through eye-tracking studies by Lumen and eye square.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eye-square.com\/en\/eyesquare-frameplay-adexchanger\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"eye square and Frameplay in AdExchanger\" \/>\n<meta property=\"og:description\" content=\"Frameplay, a global leader in enabling intrinsic in-game advertising, announced the first-to-market attention metric called Intrinsic Time-in-View. 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