{"id":51919,"date":"2022-04-14T09:38:48","date_gmt":"2022-04-14T08:38:48","guid":{"rendered":"https:\/\/www.eye-square.com\/en\/?p=51919"},"modified":"2022-05-19T16:46:34","modified_gmt":"2022-05-19T15:46:34","slug":"interview-for-woche-der-marktforschung-2022","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/en\/interview-for-woche-der-marktforschung-2022\/","title":{"rendered":"Interview for Woche der Marktforschung 2022"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column][vc_empty_space height=&#8221;20&#8243;][vc_single_image image=&#8221;51917&#8243; img_size=&#8221;1200&#215;628&#8243; alignment=&#8221;center&#8221; qode_css_animation=&#8221;&#8221;][vc_empty_space height=&#8221;20&#8243;][vc_empty_space height=&#8221;40&#8243;][vc_column_text]<\/p>\n<h3 style=\"text-align: left\">WdM interview on topics and trends in current market research<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;25&#8243;][vc_column_text]<\/p>\n<h5 style=\"text-transform: none;text-align: left\">An Exciting Outlook On Research In the Post-Pandemic Era Of the &#8220;New Normal&#8221;<\/h5>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: left\">What topics are currently occupying the market research industry, what does the \u201cnew normal\u201d look like after a pandemic that is slowly coming to an end?<\/p>\n<p style=\"text-align: left\">For <a href=\"https:\/\/www.marktforschung.de\/aktuelles\/woche-der-marktforschung\/event-kalender-und-anmeldung\/\" target=\"_blank\" rel=\"noopener\">&#8220;Woche der Marktforschung&#8221;<\/a>, marktforschung.de asks Robert Wucher, CEO of <a href=\"https:\/\/www.gfk.com\/home\" target=\"_blank\" rel=\"noopener\">GfK<\/a>, <a href=\"https:\/\/www.eye-square.com\/en\/dr-matthias-rothensee\/\" target=\"_blank\" rel=\"noopener\">Dr. Matthias Rothensee<\/a>, Director Research at eye square and <a href=\"https:\/\/www.eye-square.com\/en\/carina-de-lopez\/\" target=\"_blank\" rel=\"noopener\">Carina de L\u00f3pez<\/a>, Unit Lead UX at eye square, about the current state of the industry.<\/p>\n<p style=\"text-align: left\">More agility, online and artificial intelligence, are the trends that are currently discussed in market research.<\/p>\n<p style=\"text-align: left\">Interview partner GfK CEO Robert Wucher answers the question about the trend towards digital events, which developed into hype and a practical solution for knowledge transfer and industry meetings, especially during the pandemic, as follows: more online meetings will also take place in the \u201cnew normal\u201d.<\/p>\n<p style=\"text-align: left\">Matthias Rothensee confirms this shift also for <a href=\"https:\/\/www.eye-square.com\/en\/qualitative-methods\/\" target=\"_blank\" rel=\"noopener\">qualitative research<\/a>. The trend toward online research and video conferencing has increased among clients and employees since the beginning of the pandemic and continues unabated. For this purpose, eye square developed the client-friendly ethnography app <a href=\"https:\/\/www.marktforschung.de\/aktuelles\/woche-der-marktforschung\/event-kalender-und-anmeldung\/#modal568821\" target=\"_blank\" rel=\"noopener\">SPARK<\/a>, which makes it possible to conduct behavioural research quickly and online.<\/p>\n<p style=\"text-align: left\">Robert Wucher confirms an increased development of client platforms as \u201cSoftware as a Service\u201d (SaaS). Carina de L\u00f3pez emphasizes the fast-moving pace for clients in the development of digital products or digital communication. She sees agile market research as a promising trend of the future.<\/p>\n<p style=\"text-align: left\">A long-term topic for the industry will also be the influence of artificial intelligence on consumers&#8217; lives and the importance of this development for studies and research.<\/p>\n<p style=\"text-align: left\">Find more outlooks from Robert Wucher\/GfK and our eye square team in the full interview (in German)\u00a0 \u201cTop Trends: Agility, Online and Artificial Intelligence\u201d at <a href=\"https:\/\/www.marktforschung.de\/aktuelles\/woche-der-marktforschung\/neues-von-der-wdm\/einzelansicht\/top-trends-agilitaet-online-und-kuenstliche-intelligenz\/\" target=\"_blank\" rel=\"noopener\">marktforschung.de<\/a>.<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;30&#8243;]<a  itemprop=\"url\" href=\"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2022\/04\/EN_Interview_Trends_Agility_online_AI_WdM_22_eye_square-1.pdf\" target=\"_blank\" data-hover-background-color=\"#131631\" data-hover-border-color=\"#ffffff\" data-hover-color=\"#ffffff\" class=\"qbutton  center default\" style=\"color: #ffffff; border-color: #ffffff; font-weight: 600; margin: 5px 5px 5px 5px; border-radius: 25px;-moz-border-radius: 25px;-webkit-border-radius: 25px; background-color:#007fff;\">Interview English<\/a>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column][vc_empty_space height=&#8221;20&#8243;][vc_single_image image=&#8221;51917&#8243; img_size=&#8221;1200&#215;628&#8243; alignment=&#8221;center&#8221; qode_css_animation=&#8221;&#8221;][vc_empty_space height=&#8221;20&#8243;][vc_empty_space height=&#8221;40&#8243;][vc_column_text] WdM interview on topics and trends in current market research [\/vc_column_text][vc_empty_space height=&#8221;25&#8243;][vc_column_text] An Exciting Outlook On Research In the Post-Pandemic Era Of the &#8220;New Normal&#8221; [\/vc_column_text][vc_empty_space height=&#8221;20&#8243;][vc_column_text] What topics&#8230;<\/p>\n","protected":false},"author":21,"featured_media":52268,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7184,204,203,1],"tags":[],"class_list":["post-51919","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-7184","category-article","category-conference","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>WdM 2022 Interview eye square and future trends in market research<\/title>\n<meta name=\"description\" content=\"The world of market research is changing. Testing is increasingly agile and AI is increasingly influencing consumers and institutes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eye-square.com\/en\/interview-for-woche-der-marktforschung-2022\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Interview for Woche der Marktforschung 2022\" \/>\n<meta property=\"og:description\" content=\"The world of market research is changing. Testing is increasingly agile and AI is increasingly influencing consumers and institutes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.eye-square.com\/en\/interview-for-woche-der-marktforschung-2022\/\" \/>\n<meta property=\"og:site_name\" content=\"eye square\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-14T08:38:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-19T15:46:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2022\/04\/top_trends_article_WdM2022_eye_square_en.png\" \/>\n\t<meta property=\"og:image:width\" content=\"628\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Astrid Aumayer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@aumayer\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Astrid Aumayer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/interview-for-woche-der-marktforschung-2022\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/interview-for-woche-der-marktforschung-2022\\\/\"},\"author\":{\"name\":\"Astrid Aumayer\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/#\\\/schema\\\/person\\\/8645b8d1c90cac1c574996187454732d\"},\"headline\":\"Interview for Woche der Marktforschung 2022\",\"datePublished\":\"2022-04-14T08:38:48+00:00\",\"dateModified\":\"2022-05-19T15:46:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/interview-for-woche-der-marktforschung-2022\\\/\"},\"wordCount\":458,\"publisher\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/interview-for-woche-der-marktforschung-2022\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2022\\\/04\\\/top_trends_article_WdM2022_eye_square_en.png\",\"articleSection\":[\"2022\",\"Article\",\"Conference\",\"News\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/interview-for-woche-der-marktforschung-2022\\\/\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/interview-for-woche-der-marktforschung-2022\\\/\",\"name\":\"WdM 2022 Interview eye square and future trends in market research\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/interview-for-woche-der-marktforschung-2022\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/interview-for-woche-der-marktforschung-2022\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2022\\\/04\\\/top_trends_article_WdM2022_eye_square_en.png\",\"datePublished\":\"2022-04-14T08:38:48+00:00\",\"dateModified\":\"2022-05-19T15:46:34+00:00\",\"description\":\"The world of market research is changing. 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